Surplus Nord Asia: innovation in the mobile Internet age and persistence
With the rapid development of the mobile Internet industry, the traditional Internet companies, telecom operators and venture companies and so on the mass market, mobile information technology is entering a fusion era. However, the era of mobile Internet business model innovation and how to fall? User demand for mining and released? Innovative mobile Internet industry also determines its throes will cross the industrial development.
Recently, the CIO network reporter of the times visited Mr Ying Wang Yazhou Nord, Chief of information technology consultants. 15 years ago, he would open the way to enterprise market IT, 2008 led the team founded Pacific century Nordic information technology company, to provide integrating IT technical services, research and development of mobile messaging products and technologies helps enterprise customers realize mobile information changes. As a veteran of the mobile Internet, he shared with reporters a little experience of enterprise technology development, as well as his profound interpretation of the mobile Internet era.
Full Nordic information technology, Chief Adviser to Wang Yazhou
Mobile Internet age enterprise market two thresholds
Mobile Internet era, consumer markets have come to a steady phase, while the enterprise market still has great opportunities for growth, Mr Wang Yazhou said enterprise market if you want to grow, two big threshold must be crossed. Currently many companies are focused on the mobile Internet, but how do you use the mobile Internet to find creative direction is most concerned about, so the first threshold is to be able to stand in the enterprise find the mobile Internet era of innovation in terms of direction. Second threshold is needed to bring the mobile Internet era business idea can bring. In many cases, user-focused beyond the mobile Internet, companies did not know how to operate, don’t know how after landing in the emergence of new groups of users of mobile Internet operations? If these two can cross the threshold, corporate awareness of the mobile Internet will become more profound, related applications and technologies are also more user-friendly. The mobile Internet industry, must rely on the relevant people in the business and industry to work together to promote, this is the real meaning of industry on the Internet.
Mobile: make things easy
Turning to the former work experience, Mr Wang Yazhou said: before doing a lot of consulting work on large projects, the greatest feeling is a system and structure is very complex, and enterprise customers face is complex and diverse, complex systems and projects, so together they accomplish one thing would be more time-consuming. So I want to trade a way whether through technology or manage, make everything simple, which is first established the Pacific Century CyberWorks Nord the easiest starting point.
Currently many enterprise has recognized mobile Internet, only of problem is many people on mobile Internet of awareness also enough deep, many enterprise also will put enterprise of mobile of strategy due to IT sector, still according to PC era of ideas to thinking and Executive, but mobile of has not a a sector of things, but this era enterprise all sector are to to face of things, is whole enterprise of things. Need to face their business value and innovation to make a detailed analysis and consideration, then technical problems need to be solved.
Persistence and focus on creating high quality
With the development of the mobile Internet, more and more companies started to focus on mobile Internet, a lot of people saw the mobile Internet in the cake that I’d like to share, then surplus Nord is how to successfully go today? Talked about surplus Novo de of development, Wang Yazhou Mr mentioned three points: first is is early contact to has mobile of, and for market of development trend analysis of compared clear, and focused on development, so technology system do of is solid; second is team of itself advantage, team in many people are is from advisory market came of, for market needs how of programme and customer needs how transformation more of understanding, third is team of insisted, do enterprise level of market needs static Xia heart to a step a step go, to resistance have live patience, Consumer markets are very different.
“When a technology really play a role when, in fact, is the social demands and changes, only grasp the user’s needs and a careful analysis of the trends in the industry, we can better enable mobile roots”, Mr Wang Yazhou said. At a time when customer service, first thing to think about is why should they implement mobile, how to accurately grasp the customer’s future business direction and help businesses transition for customers is the most important thing. Many traditional development until this era, has come to a bottleneck period or a period of anxiety, how to implement business transformation and innovation is a top priority. During the interviews, Mr Wang Yazhou was also shared with reporters two spectacular cases, two cases were traditional enterprises leverage mobile transformation, one of the key where the point is to find the right enterprise business innovation, if not innovative, but also using Internet tools to help customers transition.
Mobile Internet business models
IT talked about before, Mr Wang Yazhou was “painful”, previously IT only to provide services role, many companies IT was in the back-end services and management support. Mobile the emergence of the Internet had altered the “hard” aspects, namely product and service changes, will be embedded in products and services concepts and thinking of the mobile Internet, changing the traditional products and services. Then changed the “softer” aspects of past business model has established a stable relationship with the consumer model, the emergence of the mobile Internet will be rebuilt and consumers (users) of the relational model.
Assortment of mobile solution CIO how to choose?
Selection problem is the issue of CIO has been very distressed, and the mobile Internet era, how to choose a good mobile solution, and CIO are facing one problem after another. Mr Wang Yazhou, from his own point of view presented a number of recommendations:
1. first identify the mobile itself values. Many CIO IT backgrounds tend to ignore it. To realize that mobile change what is, to stand in the business and technical perspectives to look at this thing, so the CIO must identify each of the true business value of, based on the business perspective is very important.
2. determine the value of the programme is high, then look at the landing and the implementation of the programme. The focus at this point what kind of technologies and platforms. Each programme has its own strengths and business choice need not be for the best, fit is the most important. Noteworthy is that when choosing a technical solution, do not select the sealing technology and platform, open platform of choice, so as to maintain the stability of the schema. Mobile Internet is more open and flexible than the PC Internet, so choose a platform to consider the openness of the platform and inheritance, do not rigidly adhere to the unique proprietary system platform, don’t lock yourself in a wall.
Summary:
Future moves, big data, cloud computing will change business market as a whole, while the Pacific century Nordisk strive to innovate is also happens to be the enterprise application market is simple, efficient, low-cost. Hope that in the future the enterprise to enterprise marketing solutions more suited for their own development, and quickly move into the Internet age, with innovative means to identify more business value. “Innovation” is a quantitative change in technology genes, “holding” is a qualitative change of business models in the process of shaping protection.