Haier white 270 foreign media such as Reuters also reported six consecutive championships
On December 31, one of the world’s three major news agencies, Reuters, the world’s leading market research firm Euromonitor International (Euromonitor) published in 2014, global survey of major appliances: Haier 2014 brand major appliances in retail sales with a global 10.2%, ranked first in the world. It is reported that the Haier household appliances sales of the sixth ranked first in the world, for the first time break double digits. Meanwhile, Haier refrigerator, washing machine, freezer, wine cooler global brand sales also continued to ranked first in the world.
Reuters reports that appeared in the global white goods sales growth continues to decline and even negative circumstances, Haier 10.2% won the first absolute advantage, achieved six months thanks to its high-speed capture of user pain points and needs met.
Internet era to break barriers to the exchange of messages between the user and enterprise, users have more right to speak, in terms of product design and manufacturing, and users from the role of passive acceptance of the product also became promoters of product innovation. In this context, Haier appliance overseas is “smart home”, and is “Internet factory”, building a user-centric global open interactive platform, allowing users to take up the front-end design, production, creating the best experience the whole process.
For example for, in recent years, with fog haze, and formaldehyde, words of frequency now, air purification class appliances has indoor of “regulars”, but single of purification function and cannot meet user on plus wet, and dehumidification, and incense smoked, other air service of needs, Haier appliances based on global interactive platform and global over 9.8 million different type of user interactive views, eventually launched set air purification, and plus wet, and dehumidification, and incense smoked function Yu one of air Rubik’s cube, can free combination, and Create personalized air on demand solution solves user pain points and also won the user recognition, it is learnt that Rubik’s cube on the line east of Beijing to raise the air, only to sell 30,000 units in 14 hours.
Through open and interactive platform, Haier appliances for the first time to gather consumer demand in different countries, and based on the world’s top five research and development centers, creating different product solutions. In European and American markets, Haier A+++ energy efficiency introduced by large-capacity refrigerators, refresh the European energy market as low, double door refrigerator record volumes in Africa using wide climatic zones of Haier refrigerator, still in sweltering heat normal operation; in the United States, Haier liquor cabinets meet the local requirements of demanding users on the cellar temperature, market share of more than 50%.
It is reported that the Boston Globe, Phoenix, Albany business review, BusinessWeek, CNBC Global cable satellite news channel of finance, BusinessWeek, Fox television stations in New York, more than other well-known foreign media also carried a report on the matter.