360 search to launch an independent brand, “better search” marching towards the first brand in China
On January 6, 2015, 360 search officially launched the independent brand “better search” (haosou.com), a new brand LOGO, the logo also appeared. This means 360 search business after two years of rapid growth of the company, has its own separate brand names. President of qihoo 360 said “better search” will be China’s first brand search attack in the future, mobile search will become a “better search” main battlefield of first realizing change with Subversion.
“The objective of launching a brand, is to give the 360 company’s search business, especially mobile search, provide a broader space for riding. “Qi Xiangdong said” 360 is the first brand in China’s Internet security, and even has become synonymous with safety. We look forward to ‘ search ‘ future could become China’s first brand search, launched an independent brand becomes a natural thing. “
“In a sense, 360 search is not a brand name, is China’s largest security 360 brand one of the company’s business segments, so the ‘ search ‘ was born, it is not a brand name. It’s like raising a child, when I was young, feel free to call home from a friendly nickname infants, children now grown up, and need to go out to the wider world, need to have an official name, then statements in order. “Qi Xiangdong believes that 360 search has its own independent brand” better search “, you can have greater autonomy, particularly in the era of mobile Internet, which will help users better memory and understanding.
Why is it called “better search”? qihoo’s answer was, “well searched, not to do bad things! “He said that different search engines and other Web applications, it is the core of users Internet access entrance, users give the search engines a lot of trust, for the search engine company has created enormous wealth. But if the search engine in the hands of some malicious money-private instruments, it will become for the evil tyrant props such as cheat. Even more frightening is that if such a wicked completely monopolized the market, both for the user, or the customer, are a disaster.
“Better search” promised “not to do evil”, adhere to the code of ethics and positive energy, meanwhile, will be in terms of product innovation, user experience, and stay ahead of the industry. For tie new brand of was born, “good found” launched has including touch Word found, and demon, and relief purchased, and conscience medical, and around,, and Kaleidoscope and Xpress on, “seven species weapons”. these function respectively from convenience sex, and security, and can trust, and real-time sex, and localized service, and social function, multiple aspects, full meet user in mobile environment Xia using search of habits and needs, let “good found” became more handy, and better with of mobile search APP, promoting overall search brand value of upgrade.
“The share of mobile search is temporarily poor, but the future may lead in lead. “Qi Xiangdong said,” because the current antivirus software market for mobile search as in 2007, mainstream products are PC search thinking a continuation of search results for mobile terminal adapter, there is no real meaning to meet user demand for mobile search APP, which happens to be ‘ found ‘ realizing the subversive type ahead of innovation and market opportunities. ”
As for the future, “better search” has established ambitious goals. “Our immediate goal is, over the next two years, PC search share increased to 40%, mobile search shares reached 30%.” qi Xiangdong said, “We hope that the ‘ search ‘ to curb the spread of bad people, good search search for the mainstream market, thus contributing to the whole search industry went into an orbit of healthy development. Our vision is only one, is to become China’s first brand search. ”