No BAT dad is this transformation of third party payment!
Thanks to micro-letter envelopes full of blessing, rapid development of micro-payments in the last year, as part of its tool tenpay finally bid farewell to the era of chicken at the bottom. PayPal also moves a lot in the last year, worked very hard at the scenarios and tools of the rich. Squeezing in the BAT, and other third party payment appears to be bogged down in crisis. The drama Wanda holding fast money, completely put paid to the “transformation”.
Fast money CEO Guan guoguang, just normal business development. BAT dad is not all that there is, and where opportunities for other payments? Kaolajun interview with the BAT by three companies, bosses eyes almost turned down the line, and Internet banking. YeePay CEO Tang believes that payments need soil to grow, e-commerce and social networking have indeed occupied by Ali and Tencent, but offline and Internet banking will be two big blue ocean.
In a specific direction, roughly reflected the following characteristics or path.
1. seize the mobile payments.
YeePay has stepped up since last November on the mobile side of the action. In the product has been on the line, APOS, moving Butler against the merchant, or move a managed platform for P2P. Tang had done it in 2003, mobile payments, but when the phone was still dominated by Nokia, operators are more closed and finally gave up.
Fast money Guan guoguang believes that mobile payments are still in eruption early lack of killer applications and paid enough to support. He felt the terms of payment are conform to the changes in consumer habits. Hong Kong car parks already supported mobile NFC payment, on the modalities of such a brush using a mobile phone to pay for parking, users are willing to accept.
Therefore, his judgment is, if O2O scenes to enrich this year, mobile payments will be explosive growth. It is also one of the reasons they work with Wanda. BAT online users accumulate, Wanda build-up of offline resources. Wanda shopping mall only passenger traffic 1.5 billion passengers a year, and regular membership of 30 million.
2. move closer to financial and infiltration.
After you snag a godfather, fast money member was Wanda’s businesses and prospective clients, offering services such as finance, banking. To finance, for example through “traffic credits” merchant transaction flow can apply for loans, bypassing the traditional credit mortgage, has liquidated the business directly. Individual may roll out consumer credit.
Tang said, YeePay stage structure has been proved. To pay, and, in turn, provides clearing, financial information, marketing and credit data and other services. Financial information services currently focus on EPRO and financial business including matching, payment and hosting, the future does not rule out diversion operations to help reduce the costs of P2P. Meanwhile, data services are being established, credit is applying for a licence.
Remittance world went in another direction. In December, they just got the Fund sales licence. CEO Liu gang said the remittance team is basically started out as a finance, payment’s purpose is to finance development. One industry source said that both sales and payment, blur the boundaries a bit. But banks are strong and the service is not in place, the relatively high rate of Commission requires. Brokers and funds are not necessarily satisfied with third party involvement is a good thing.
3. try to use payment changes.
Tang had an interesting experiment, investing in older workers the network store opened. Unlike carved Alex sirloin, Huang taiji pancake-like Internet marketing, the restaurant wanted to do was dine through the payment system change processes and internal management.
Users via mobile phone or PC to order and pay, to store brushes-bound subway card under self catering orders, with a memo to the bar. Background information has been received at this time, the user meals sent to the bar. User reviews of dishes after meals. The whole process was very smooth.
User education, the cost is not high. An advance order of micro breaks, ultra 70% orders are orders in advance. Second, recurrent reviews after a random amount coupon to encourage user feedback.
Tang said, this restaurant is a technology company, trying to pay around form a complete management model, has solved the three pain points of catering. First, prepare materials based on advance orders, scrap reduced to traditional dining one-tenth.; Second, food feedback can be reached in time relevant personnel; and, third, solved the problem of hitherto existing user management.
4. explore the open model that can be copied.
In contrast, pay the higher degree of standardization, on the b side of the basic product for the entire industry, shall also be considered such “Android” platform. The difference is, now pays are beginning to explore how rooted deeper into this open model.
By holding, fast money as all Queen’s payment platform owned by Wanda, Wanda and even providing subsidies to fast money for merchants and members. Guan guoguang said that Wanda is offline most of the scenes experience consumption, such as eat, sleep, play, relatively simple shopping, more abundant and more.
So quick and Wanda for a large proportion of cooperation is that system O2O scenes and rich payment instrument in this process. Meanwhile, offline sources of quick money can help Wanda to the c-Terminal. Model matures, it can be applied in more scenes.
Similarly, EPRO investment network restaurant was not intended to make food and beverage giant, but by trial and improvement, run the system, in a mature and open to more companies in the industry. Stepping in for payment system optimization and change industries, is a development direction in the future.
Overall, the so-called 2.0 era is paid when open loose leaf. By contrast, towards the direction of financial strength is relatively easy to imagine, payment of the accumulated data, after all, is its core value. But the attempt to change the mode for the entire third-party payment provide a new path, once it has been verified mature, may truly be the overthrow of traditional industries.