From glasses to regulate Google 20,154 “must do” event
On January 4, according to the CNET Web site reported that Google is a great company, but it is a strong company in the transformation.
In 2014, the search engine Google still dominates the search market. In the United States, Google’s market share in desktop search 67%. Google global search business could generate $ 50 billion revenue a year.
However, in the search for new revenue-generating points, CEO Larry page (Larry Page) hasn’t shied away from Google’s need to broaden their horizons. When it was founded in 1998, Google’s mission is “to organize the world’s information,” now, this means more searches. Paige had said in December last year, “I think that was a company established the purpose of some narrow, we consider expanding the scope of the problem. ”
Therefore, Google’s development over the next year has little to do with search, and therefore have more to do with the search business–from YouTube to Google secret x, to the Android platform occupies a leading position in the industry. Here are four great events to 2015, Google:
1, available for sale to consumers Google Glass
Do you remember Google Glass? Google has limited Google Glass in early 2013, 2014 Google Glass was relatively low key. The outside world is expected to go on sale in 2015 is aimed at consumers Google Google Glass.
From 2012, the Google Glass can be described as “mixed”, has raised particular concern about privacy and piracy concerns persons or organizations. Built-in Google Glass cameras and recording devices has just been United States film Institute ban, banning it “into the” cinema. In addition, Google blocked Glass was part of the bar.
Despite controversy, Google is still in public beta Google Glass. Google launched Google’s strategy is to slow Glass, will be the first users called “explorers”.
Google currently is not known officially on sale to consumers Glass design. Some analysts expect prices to be lower than the “Explorer” version of the $ 1500. Stanford University Professor Paul Saffo believes that Google deliberately to “explorers” version of the Google Glass set unreasonable prices, adjusting outside expectations.
Other analysts said since the initial product ran into some problems, when officially released Google Glass would be better. B. Riley and Co. analyst Sameet Sinha said, “because the first version of a product defect, includes the version of the product would be much better. ”
2, promoting YouTube eat into TV advertising budget
Google has invested heavily in the YouTube business. Google has been trying to retain creative talent on YouTube, especially represented by Facebook’s competitors, represented by the Victorious under startups that covet YouTube users.
Google invested heavily on YouTube for a reason. YouTube more than 1 billion monthly unique users per minute when you play 3 months worth of video. Market research company eMarketer predicted that by the end of 2014, YouTube in United States video ad revenue will reach $ 1.13 billion.
Google hope YouTube will bring in more revenue. In advertising, TV is usually the largest advertisement carrier. But analysts pointed out that this situation will change. Market research firm Forrester predicted in a research report published in November 2014, and by 2016, Internet ad spending will surpass TV ads. Of course, this refers to all types of Internet advertising, rather than just online video advertising.
The past 2 years, a number of technology giant has increased its investment in online video advertising. Last November, Yahoo spent $ 640 million acquisition of the advertising technology company Brightroll, since 2012 as head of Yahoo’s helm this is Melissa? Mayer (Marissa Mayer) completed the second-highest amount of acquisitions. AOL acquired in 2013 of video advertising technology company Adap.tv.
Sinha said that Google will be more active in seeking cooperation agreements with big brands and advertising agencies. Google has begun to enter into such an agreement, in February 2014, Google reached a cooperation agreement with Magna Global. Magna Global is a subsidiary of IPG Mediabrand annually buy $ 37 billion advertising on behalf of clients. Under the agreement, Magna Global Google sites, including YouTube, will spend about $ 100 million in ad spending.
Google’s February appointment of company is one of the earliest and most well-known executives Susan Wojcicki over YouTube. the past few years, Wojcicki has been responsible for Google’s advertising business.
3, Android is everywhere
In 2014, the busiest Google business units may be that of a business unit that is responsible for the Android. Android smartphones already runs on more than 80% in 2014, Google has also taken measures to expand the sphere of Android.
September 2014, Google launched Android One plan aimed at universal access to quality inexpensive Android phone in emerging markets. Android One first visit India, landed in December last year in Bangladesh, Nepal and Sri Lanka. Google originally planned by 2014, Android One launching in the Philippines and Indonesia, but Android landed One of the two countries and other countries may have to wait until 2015.
Last November, Google released Android Lollipop, was Google’s Sundar Pichai star called it “the latest and most ambitious” Android version. Android Lollipop Android design and significant changes to the user interface.
Sinha believes that quality which means Android will have increased dramatically, “2015 Android phones would be far better than the present.”
Google also bet heavily in the field of wearable device. Among Google Glass things, Google has focused on Android Wear–Android version for smart watches and other wearable devices.
The payoff is huge. Market research firm IDC predicted that by 2018, wearable device shipments will exceed 100 million, is in 2013 to about 6 times. Apple’s plans are available for sale at Apple Watch earlier this year, wearable device will soon be white-hot competition in the market.
Complaining to the early wearable device mostly overpriced and not much use. But Google said that the company will promote the Android Wear the mature. Hiroshi Lockheimer Google Android business executives last September in a CNET interview said, “We hope to be able to iterate quickly. ”
4, has a strictly regulated in Europe
Even though Google is committed to exploring new business, but the search is still its basic business. Due to antitrust investigation would continue in 2015, Google’s dominant position in the search market will get it into trouble.
The past 4 years, Google has been mired in EU antitrust investigations. Competitors complained that Google manipulated search results, making its services–such as Google + YouTube or social networking, get higher than competitors ‘ rankings in the search results. In addition, Google also is the European Court of Justice on “forgotten right” ruled in the lead.
Even the European Parliament proposing the separation of motion – Google searches and other operations into two companies. The move itself is not legally binding, but pressure had been brought to the European Commission. This also indicates that Google faces the harsh political environment in the European Union.
Jackdaw analyst Jan Dawson said, “all these reflect the distrust of Google in Europe. “Dawson said he expected the European Commission to in search results on Google,” cross-promotion “any form of control of other services.
European Commission antitrust investigation of Google beginning in 2010, has been going on for about 5 years, both sides have not reached a compromise. European Commission‘s new antitrust leader Margrethe Vestager said, she will be the first to hear the claims of the complaining party, and determine the direction of Google’s antitrust investigations.