Go to push “assured businesses” face the honest merchant pain points
In the just-concluded “double 12” electrical contractor in the war banner of various businesses have made low prices with high quality, but the result is several Jubilate. Some honest merchants were submerged in a mass merchant, but vigorously advocated in some unscrupulous businessmen to earn big bucks bowl full.
Now, increasingly more of life service class merchant settled Internet platform, but due to lack corresponding of reputation assessment system, integrity quality businesses hard in mass businesses information in the stand out, line Shang operating income instead than some no Liang businesses, this let many businesses “hurt has heart”. from long-term view, some quality businesses to and consumers established trust, brings consumers in select businesses Shi of concerns, thus reduced has volume, and increased has consumers and businesses communication of cost, Also has a good reputation and excellent service quality the business pains.
Let the consumers with high quality businesses faster connections. A few days ago, has just announced a US $ 100 million into O2O network then pushed in a high profile flagship integrity protection “assured businessmen” system, intended to build a direct channel to consumers with high quality businesses.
Reporters go to learn, rest assured that business through strict rules and fair platform integrity checking, screened a number of services provided by the merchant. Assured business mainly for “go to help” customers, merchants through the fair assessment of service, the service stores in the marked list page of the shop “rest assured that business” certification label, with “trust business” identifies the differential display, enables users to choose to focus on. Meanwhile, assured businessmen for more interface display of commitment will also increase for users ‘ pain points, to enhance customer confidence, and increase the number of users, order conversion rate.
For reassuring the stores quickly come to the fore, net will also provide exclusive show services: high-quality business information will be placed on the Home Show and channel entrance, lock 90% users must pass through the channel, set up “safe business area”, and “90% premium users using 10% premium business” goal is a win-win choice for businesses and users. In addition, high quality businesses can also enjoy the extensive media coverage, items such as posters, roll up promotional support, weixin publicity values such as service, bring in more customers.
According to Wang assured tenants in charge, quality shops and have been certified as “assured businesses”, the phone conversion rates upwards of nearly 300%, at the same time, rest assured that users who enter the merchant details page shops from the list page (click on will) accounts for increased 280%.
Experts pointed out that, in fact, fair service merchant services premium businesses no longer submerged, to better show business, enhance their reputation, optimize promotion results, resulting in strong’s exemplary and leading role, push vendors raise the standards and integrity of the entire platform, and platform businesses to drive greater traffic and volume.
It is understood that market assured businessmen certification now covers 4 cities Beijing, Shanghai, Guangzhou, Shenzhen, customers are mainly from moving, housekeeping, car rentals, decorating, wedding photography, wedding, secondary recovery, repairs, cleaning, companies, accounting/bookkeeping 11 industries.