National cable television network companies will establish a joint Theater Alliance
On December 24, the national cable TV network has finally begun working together, was established on 23rd “China TV Theater Alliance” designed to share content, create the world’s largest cable network viewing platform opened up beyond the traditional cinema’s second-largest film market. This means that the company’s first large-scale national cable television networks business, HD two-way nationwide more than 20 million users, nearly 200 million cable TV subscribers, will achieve a national cable television network interconnection.
National TV cinema platform
It is reported, led by Beijing Gehua cable, the Shanghai Oriental cable wired, wired in Tianjin, Chongqing, Jiangsu broadcast television network over more than 30 provinces and cities nationwide cable TV network launched “China TV theater” coalition has been set up.
“China TV cinema” Alliance is a national, industry-wide, non-profit business coalition. To “TV homes line” of national promotion for opportunity, national wired network together common build national range of Business Consortium, built China TV homes line platform, carried out around wired network company Zhijian content, aspects of cooperation, strengthened country wired network company of contact, using wired TV HD interactive platform, mining General wired TV user of movie consumption potential, through industrialization operations produced scale benefits, promoting new media era national wired TV industry health and continued development.
“China TV cinema” using video on demand technology, combines traditional TV and the silver screen, would effectively expand the scale of dissemination of the film and realize the social benefits of cultural, “the film the countryside” project could make use of this platform to carry high quality films and to the vast rural areas, enrich the spiritual and cultural life.
To open the second-largest film market
In recent years, surging Chinese films, is expected in 2014 scale of domestic box office will top 30 billion yuan, in which the traditional theatrical revenues accounted for 80%. in North America, most film revenues came from outside the traditional theaters “film after” income. In film industry production model developed in North America, after the release of a movie at a theater, there will also be monthly family DVD, single-chip VOD, watch re-sales, broadcast TV channels and other means, the film industry’s dependence on traditional theatrical revenue is low. At present, China’s urban population have screens and large viewing times and per capita gap between Europe and other developed countries.
“China TV theater” HD two-way Alliance covering more than 20 million users, nearly 200 million cable TV users, user scale. Union established Hou, will to content for subject, market for oriented, user for fundamental, to its convenient, and economic of advantage, full played “Hou movie” of long tail effect, mining General wired TV user of movie consumption potential, build China maximum of TV views shadow platform, fill movie from theater to TV of industry blank, established ordered, and health development of new views shadow platform and movie copyright trading market, exploration movie industry and wired TV industry fusion development of way and the channel, opened second big movie issued market, Build a healthy industry ecosystem, promoting the development of traditional and emerging media integration, building new public cultural service platform, and continuously meet the people’s growing spiritual and cultural needs, power of China’s cultural industry development and prosperity.
Light media, President Wang changtian said: since then, the movie rights to another sales channel, and viewers yet another viewing choice. The move helps get Movie Maker, movie investors seek greater returns.
Formed operating company
“China TV theater” Union members will jointly invest to set up a “China TV theater” company, build a film industry professional business entities, achieve the goal of industrialization and capitalization.
Meanwhile, reserved Fund to attract strategic investment and strength of the upper reaches of the proprietors, exclusive buyout of high quality videos, effectively expanding the dissemination of film coverage expands in “film after” era of film copyright distribution channels at the same time, improve the competitiveness of China’s TV cinema and further explore the high definition interactive digital TV-new media value, accelerating the pace of strategic transformation.
5 watch movies at home
Song China wired Yu early in national wired TV industry pioneered “TV homes line” public culture service project, to “good film + low price + Hou paid + home see” of way, for Beijing area over 4 million HD interactive user provides even early Yu Internet of both at home and abroad HD Theater large, focus on build capital area “5 Yuan money home see movie” of wired TV network views shadow platform, for user provides new views shadow experience. User able to family sharing the latest HD movies theaters, and repeatedly watched in 72 hours. On line a year, for the first time of the transformers 4, amounted to more than 400 volumes such as the super hit movies present to users in Beijing, won the highly recognized, and have achieved good social and economic benefits.
“TV cinema” this new home cinema mode, has the characteristics of smooth HD, extreme video, the cinema into the living room, breaking the viewing time and space limits, save time and transportation costs and economic costs. “TV theater” after the first of the film paid quick mode, users select a movie can be watched directly after, the cost will be deducted from the payment account of cable TV monthly, is very convenient. Theaters and other means of payment card also offers TV, users can order through the consumer card amount to finish the film, at the same time, other payment methods such as Alipay, the app is coming soon.
“TV theater” once launched, all over the cable companies concerned have expressed a willingness to introduce “TV cinema” brand column, jointly build national cable television theaters platform, content rich high definition interactive digital television platforms to better satisfy the spiritual and cultural needs of the masses.
According to reports, the “TV cinema” brand column is about to go national, current deployments had begun landing at Tianjin, is expected to be January 2015 in Tianjin took the lead on the line. Has now set out to build the national technology platforms.