Deng Shimin: pioneering breakthrough is being used by a customer of the company’s core values
2014 the 12th annual meeting of the China Internet economy held in Beijing on December 18. Internet banking halls, jiangtai financial founder and CEO Deng Shimin pointed out that the Internet is a tool, he does not desire to change people’s demand, so the Internet finance business model to solve the 3 questions: customer solutions, customer value delivery and customer service. Following is a video:
My name is Deng Shimin, I am now out of business, a major focus in the area of consumer companies, we also called Internet banking, but I had business in the two companies for five years, is a foreign-funded enterprises, another Sun insurance. Itself is my own gold was born, and in the process found in a lot of pain, so I came out from the company in April this year to start! At present we are still doing good, so hearing this theme very honored to share with you some sharing of Exchange.
I had to venture outside of what is the cause? I’ve been doing in traditional financial institutions, traditional financial institutions, from my perspective, I feel it is the process or benefits have great limitations. Regardless of is do financial also is do many things, I understanding financial of process is needs oriented of process, that is I of customer needs in where, then I how solution customer of needs, these customer of needs I has what of tool, and path, and technology to solution these problem, then in this based Shang we will found traditional of financial institutions to do these things of when is in turn do of. Our UDM colleague said “I’m in the life insurance, life insurance I did for ten years and gold to create a tall, is North America‘s Gold Division, China’s Gold Division. “Discover characteristics of this industry is not based on our customer-oriented.
In my opinion, the business model has three basic points, the Internet is a tool, the Internet itself does not alter the person’s desire needs, so from what business models must also be solved? First, to address customer demands; the second, can give customers value; and the third, your customer service experience. From the standpoint of the three, from the demand for a lot of people didn’t do very well. But I found people of consumption aspects of needs has many pain points, this can cited many examples, like here like I so big age of, like I parents of major disease this is can’t solution of, but I total feel do of when can do many solution programme out, from needs find solution programme this way is pass of, but traditional institutions inside from number management or other management is not meet this needs of, like practices works of, solution customer needs of method works and wind controlled station in wind controlled angle, this two a people cannot put in a sector And maybe do his product from a customer’s perspective to do the solution and from the perspective of risk-control products should not have a Department, but the traditional financial institutions, these are mixed together.
From startups, should be focused on these three points to find your breaking point. The company very well, starting from September, made 150 million volumes in late November, we only do mobile APP, for nearly 20,000 customers, 30% paying customers, the equivalent of 6,000 paid subscribers. So I think the startups you the core breakthrough is that you are using customer value through your technology or through product innovation, both in addressing customer needs, or from the product’s price or service experience or, in these three areas must have a big breakthrough.
Our goal is simple, we want to do both, the first middle-class market, but middle-class market definition is a little difference between, say, 35 years of age or over the age of 40 has a lot of spending power, which itself has a strong consumer pain points, and have a very strong ability to save, how do we want out of this market. We’re doing all car owners who we come to refill user as a starting point, slowly extending into a savings account, expense account, slowly and young people together. Startups to break from these three points, I summarized it as “you or someone, or money” because only scratched, “money” and “people” these two fundamental points can change suppliers.
Like 200,000 owners, like we just need auto insurance I would become very personal, auto insurance the underlying price is 1000 pieces, or it’s raining today, you can buy additional insurance in the rain today. For example, my 10 day self-drive, that you can buy a 10-day self drive tour. Of course, this process takes a lot of tools, such as the principle of financial, Internet technology, data, and it is a tool for your customers ‘ needs. Along with the development of the times, had the tools to help you become feasible goals that cannot be achieved in the past. This is how I feel about the things I want to do.