Supporting global O2O local living services in Asia to save potential market
On December 21, the NetEase mobile Internet General Manager Xu Shi was invited to participate in the 2014 Tiger sniffed F&M, and attended the O2O venture forum as guest reviews. Forum, Xu Shi O2O market prospects, industry status, O2O NetEase news clients attempt to share aspects of present entrepreneurs, and introduced the NetEase news clients “local treasure” products made since the launch of the effect.
According to Xu Shi introduction, the mobile Internet is rapidly booming in Asia, with China as the main point of the Asian mobile Internet economy will hold up after a few years of the global Internet industry. Among these, O2O is a crucial battleground.
How to describe O2O in China have more fire? Xu Shi listed the two famous quotes. NetEase posted in baking gluten was dubbed: “polypeptide chain or polymer water compounds under high temperature properties” launched a food and beverage products, and “in the crowded streets and underpasses provide communication and IT industry consulting and direct sales” are users of the mobile film of ridicule. Thus, O2O concept’s popularity has reached the “bad” level.
Xu Shi said O2O caught the dividends of China’s economic transformation. The virtual world of the Internet and the real economy in redefining the boundaries of the physical world, collision as well as more opportunities for innovation. Old player strategies for position and current situation of the market for new players to multiple layouts, suggesting that entrepreneurs need to your values and business models mature thinking and avoid in an early exit in the early expansion of the industry.
Speaking of NetEase O2O try, Xu Shi introduction, NetEase user research shows that users read the news at the same time consumption there is a big market space. NetEase “local treasure” was launched to fill this gap in the market for hosting multiple services in information form the O2O products. “Local treasure” can provide convenient entry for businesses on the one hand, and effective dissemination of information, on the other hand can also provide users with diverse local community services and information to help users realize online payments, offline consumption.
It is understood that NetEase news clients for local channels, a “local treasure” will be rendered in flow of business information, and with new products, offers, events and other labels. NetEase news client users can purchase according to their own needs. At present, the public comments, the United States Mission, ctrip have nearly settled dozens of third parties such as “local treasure”, “native treasure” already available covered in food, entertainment, travel, job seekers in all aspects of life, such as services.
Recently, NetEase news clients “local Carnival”, is based on “local treasure” product launch activities. Activity hit the “1 grab the iPhone”, “play 1 Phuket” and other slogans, attracting a large number of third-party involvement. It is understood that many third-party products, only live 5 minutes has been snapped up. But subsequent exposure effects of activities, but also makes the users concerned more and more local treasure. This again from the side, confirmed local news local living services information provided in the feasibility and commercial value.