Q3 mobile payment transactions exceeded 2 trillion
“Mobile payment, out of whom also your wallet? “In 2014, the former fantasy to become reality. Data showed that third quarter of 2014, our third party payment market reached the mobile payment transactions 2.0533 trillion yuan, the chain grew by 25.6%. from the perspective of market patterns, Alipay, tenpay or Lucia Lacarra, won the top three, bright spots this quarter is that the wings cover from last quarter’s first six ranks to the top four in the quarter as dark horse, has caused wide concern. Experts say the wing made the strong rise underscores its “communication + payments + finance” model of advanced and applicable in the long term, wing, mobile payments market, payment will be a force to be reckoned with in an important force. Data show that wing paid turnover this year will be more than 350 billion by 2015 and is expected to reach 530 billion.
Mobile payment into the high-growth period, Q3 deal sizes above 2 trillion
Data displayed, 2014 third quarter, China third party paid market mobile paid turnover scale reached 2.0533 trillion yuan, chain growth for 25.6%. analysis think, entered third quarter, regardless of network, and aviation tourism also is network game, traditional Internet paid advantage industry trading scale are rendering rose situation, user economic activities of rich led to paid needs increased, in overall more boom of market environment Xia, third quarter third party Internet paid market trading scale rose obviously, Exceeded 2 trillion in one fell swoop.
From the perspective of context, special national condition determines the potential of our mobile payments market. First of all, mobile phone and bank card users is the world’s first, diversification of people’s needs and secondly, public transport has spawned a “mobile culture” so cheap Smartphone industry popularity of mobile Internet; once again, public transport provides a scenario, cash added paid traffic circulation. These factors for our number of mobile payment users and transaction volumes found support to sustain high growth.
According to the China Association of payment and clearing market research, according to the age, mobile payment users, under 20 years of age accounted for 1.1% user groups, user group accounts for 21-30 more than 46.1%, 31-40 user group accounts for 39.3%, and accounted 11.2% 41-50 user groups, user group accounts for 2.3% over 50 years old. it can be seen that young adults use mobile payment up to the age of 20-40. Among these users, in 2014, the everyday use of mobile payment users accounted for more than 13.3%; 41.3% of use 2-3 times a week, in 2013, this data is 18.1%.
Industry expert Fan Shuangwen said, “paid tool and paid way of innovation, while upgrade has paid of convenience sex and user friendly sex, meet differences of, and personalized of paid needs; on the, Internet paid, and mobile paid, low cost of emerging paid way fast development, helps sharply reduced financial service of cost, improve low-income crowd, and rural area residents and small micro enterprise financial service of can have sex, further improve paid service of coverage and penetration rate. ”
Wing paid ranks in the top four, operating system rise attention
Data show that as of the third quarter, the Central Bank approved the establishment of a third-party payment services providers total of 269. PayPal funds purchase amount with stable, powerful mobile e-commerce growth, expanding the user community, and reaped a share of 82.6%, further increased its market share, Alipay’s dominance in mobile payments more secure. Money paid for with points in the micro Q and letter paid, by virtue of the rapid growth of the number of users and user-paid for transfers such as social habits gradually develop, money in mobile payment 10% made in market share, ranking second.
It is worth mentioning that, wing paid jumped from sixth place in Q2 to fourth place for the quarter has attracted extensive attention. It is reported that, since its establishment in 2011, wings payment volume per year was fast-growing trend, closing current accounts already billions of dollars, is the largest security chip-based mobile payment service provider in the near field, and domestic traffic fines, water, electricity, gas and other integrated livelihood contributions of one of the major aggregators.
Combined with third party payment providers in the third quarter, industry experts pointed out, is in the shuffle of third party payment, mode is the key to success or failure. Ali now formed a “money + financial closed-loop platform” features; the company, micro-payment in today’s popular Internet financial cover for Tencent takes up the scenery, and also established the company “paid + social” features wing paid by China Telecom edge, forming a “communication + payments + finance” special, and increasingly sought after.
Industries maintained high growth, wing paid to deepen its own models
Now, the domestic mobile payments market-entry stage of explosive growth, the industry paid to promote the development of market competition intensifies, showing Internet, telecommunications departments and traditional financial institutions in three big power confrontation situation. Wrestling and innovation, driven by the parties, resulting in a near-field NFC payments, QR payment, pay more and more new forms of electronic payments, such as Sonic. Vice President of China Institute of communications and Secretary General Zhang Xinsheng pointed out that as China’s mobile payment standards, systems and continuous improvement of environment and eco-system and cash market business model support, and will also expand the mobile payment industry market, and to maintain high growth.
In the mobile payments market, telecom operators have a user group, awareness, network resources, and three major advantages. On wing paid for, first, huge of telecommunications user group and the user on communications service of rely on, for mobile paid application of carried out provides has congenital conditions; second, with operators platform of advantage, wing paid constantly upgrade communications pipeline of value, condensed brand power, widened paid scene, gathered mass of enterprise personal customer; also, wing paid in meet user line Shang paid of while, with business dot carried out line Xia business, with phone and mobile Internet this two media, became has connection line on-line Xia of ties, Produce a powerful effect.
At present, the most widely used under the wing line includes gas, shopping at the supermarket, subway and campus card and so on. Pay refueling wing zero stored mode, no advance deposit advance pressure, but also enhance user awareness. Wing paid Deputy General Manager Ning Meng said, future wing paid of mobile financial service while will tends to integrated of, which including continues to deepening “communications + paid + financial” of financial service and active pioneering layout enterprise credit, and consumption financial, Internet financial service; on the, wing paid mobile financial service will tends to pro people of, which including promoted rural General Hui financial of development and provides tiny type cooperation merchant of funds support, promoting China Mobile paid of constantly development.
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