Individual television stations: one match a TV
Was the age of personalization of the Internet era. This feature combined with the current video hot, creating a personalized video programs, we will call them “personal television”. in 2014, “personal television” supernaturally brave, harvested in huge audiences at the same time, direct pressure of traditional television, creating a miracle of new media video content.
These “personal television” in the typical representative of Gao, elite intellectuals such as Luo Zhenyu, Xiaobo Wu, their personal brand as the base, has a large store of knowledge, or with our many years of experience in a field, both in thought and image can reflect the uniqueness of the individual. Their video talk show as the main form, and has a fair amount of audience (fans) accumulation, spread through the Internet platform, are able to develop more derivatives of the potential.
In the popular talk show at the same time, emphasis on personal branding video program presents a wide range of development features in form this year, more to stretch out horizontally, such as documentaries, reality shows, innovation and product road shows and other types of videos. For the purposes of these programs to create a more personal brand, become a platform of “personality television.” I speak, geek, is representative of this type.
These “personal television” programs made simple, lively style, working closely with the current hot fit, but also reflects a distinct personality. After the viral spread of the Internet, showing great “lethality”. for example, Gao Xiaosong, “Xiao said,” youku to broadcast two seasons later, a total of over 500 million hits, many traditional TV ratings will be far behind. I speak – three new air purifier that aired on dad, in 1 month’s time China raised the amount won in the Championship. This all bodes well for the mobile Internet era, personalized video will usher in a more rapid growth of the media.
Following 2014 is dark horse I counted ten “personalized television”, and you will almost certainly be their audience.
GAO Xiaosong “busker”
Program name: of the Xiao Xiao songqi said, and the talk
Program type: talk show
GAO said after the age of 40, was living and doing more targeted, and said he was a “busker”. which two shows were based on Gao or his wealth of knowledge to her tailor. Program does not limit the topics for about 30 minutes, he can according to their own interests to plan. However, in the form of a talk show asked him to, as far as possible, “Gao” way to highlight individual style. When recording, the scene did not spare script, and teleprompter, photographer called boot, Gao began to “gods” McCain.
GAO said in summarizing the individual characteristics of our program: “about my knowledge, ‘ knowledge is not important enough, experience is important, who does not use search? But what I do find interesting angles and contact, like me in the United States can reach a mass reach of domestic information, libraries will be able to borrow the Chiang Kai-shek’s diaries. ”
Xiaobo Wu “financial review”
Program name: of the QL, y channels
Program type: personal finance talk show
Xiaobo Wu long-term focused Yu financial writing, since in aiqi art opened has personal channel yihou, abandon has himself of two a column, and will content of starting positions transfer to has micro letter public, “Xiaobo Wu channel”. concern financial world in of each pieces thing, to unique of perspective fine number entrepreneurs were walked of road, and tells financial hot news behind of story, and combs and commercial related of gossip gossip, share each a has meaning of financial views.
He said that as a post, column writing, book writing for a long time, causing his audience is aging, focused on 50, then post, $literal. Aiqi and through self-art platform, was touched by his biggest readership has expanded, nearly 10 years younger ages than previously, the Internet was younger by integrate their ideas into the community.
Tian Pu b “independent women”
Program name: thank you, New York
Program type: personal documentary
Art in documentary form through to the end, promoting the values of independent women. Thank you, New York is Tian Pu b personal essays of the habit is good for content frame shooting documentaries, Studio b, Tian Pu and mesh together to create. The film Tian Pu b, studied in New York, more than a year’s time, from sleeping on the streets of New York alone carrying box, to the independence struggle into the Wall Street of the Jewish social circle process, secrets of New York high life for an audience. This along with “Tian Shi Ana”, a guide to choosing, Manhattan to buy a House, how to shop for diamonds and UM, interesting and practical content such as documentaries can be called a modern “independent women into”.
Luo Zhenyu 60 second “OCD”
Program name: the logic of thinking
Program type: talk show
Luo Zhenyu’s personal video content of the talk show aspect of Chinese and foreign, about of this ancient, but represents a way by reading an article or joke to personal interpretations. The logic thinking of Luo Zhenyu first autonomous operation of a micro public accounts and use daily 60-second voice content for everyone to share a good article and a novel and interesting logic.
In terms of business models, traditional video advertising model has more stretch, for example, by “logic thinking” public user account settling, established a membership system, and in a short period of time to get a million membership fee: the selling member for the first time, received 1.6 million Yuan 5 hours; a second 24-hour selling member with 8 million Yuan. In addition, the “Lo fat” branding, community-based operations had succeeded in creating “micro-selling moon cakes”, “big bag of micro-letter costs 499 dollars (Luo fat, contains a selection of 6 book)” marketing such as events.
Wang Kai “collection of bedtime stories”
Program name: Kay Uncle telling stories
Program type: the story radio
MO small chess “constellation goddess”
Program name: the constellation of chess on
Program type: celebrity interviews
The constellation chess talk is a document jointly produced by aiqi arts and Harper’s Bazaar and entertainment video programming featuring celebrity interviews and talk show format, combined with the current hot or hot events, to star parties and the nature of the things in perspective. Show titles words very well pointed out the thrust of the program, “you my secret has been written into the disc, playing a game of the brave. “At the moment, the show’s first-season 15 episode has been aired out.
Song hongbing, “current affairs detective”
Program name: Chang views
Program type: “case type” talk show
View of Wild Swans is a financial perspective of restoring the past, examine your current and next-generation financial programs of back to the future, currency wars, financial historian, author song hongbing, served as the main lecturer. His observations on current events, history and his attitude in the economic field in one continuous line, are the result of rational analysis of mining the truth behind the incident.
The financial talk shows each issue around a theme, evidence, reasoning “detection” analytical history, political events, financial sanctions, World War II, for example in gold speculation, such as the topic was interpreted to be very interesting and informative. Current affairs, economics, history, like a “crime scene”, one by one for everyone waiting for Master Instructor song hongbing detected. Program from July 18, 2014, and aired a total of 16 episodes, total traffic of more than 60 million times.
Entrepreneurs “speaks for a good product”
Program name: I speak
Program type: entrepreneur talk show
I speak is an entrepreneur show about feelings, every Tuesday. It encouraged the founder on the show sharing insights and feelings of the strange new products. Even more important is that I speak also broke a lot of self-made video content limitations, Jingdong raised Allied at the outset, I speak about the products tend to get support to users in the first Angel, then I recommend endorsement to the East of Beijing and all chip platforms, access to vast amounts of traffic and revenue. End of August 2014, children’s intelligent Air Purifier “three fathers” as the first endorsement I packaged products, and then 1 month or so in Beijing raised the cumulative amount exceeding 11.22 million dollars raised in the East, became the first Chinese to raise raise project amount exceeding tens of millions of products.
Skinny horse “fashion”
Program name: the stylish Wanderer
Program type: fashion show
The wanderer is the man of fashion magazine, fashion mogul, founder of thin Ma aiqi Arts together to create a high-end fashion talk show, just one line has gained wide attention and play, and create a single breaking 2 million times start good grades. Up to now, the program cumulative broadcast had exceeded 20 million times. Wuxiubo, and Xu Qing, amber and many other pop stars have been joined, and the show became the most popular fashion information programmes. Horse deep in the fashion and media industries for more than 20 years, experience the history of the fashion industry, has a wealth of experience and insight.
Becoming a “beauty guru”
Program name: the texture of
Genres: reality show to share
Supermodel of the world Liu is the first Asian face of Victoria’s secret annual big show, who was frequently invited as Vogue magazine cover Queen, the goddess of brand endorsement. The Liu joined aiqi art textures program that not only doubles as the show’s executive producer, the whole take the leads out. Programs, Liu used his vision, experience, and ideas to look at thousands of changes in fashion and the beauty of the world, share fashion and with flavors in life. Programs in the form of weekly broadcast, and has now launched phase six, and received millions of hits.
(Source: I-dark horse)