New products three to die
Angels school teacher said, 90% startups die, and 50% of them have a good product, but because it cannot be pushed out, dead.
Helped jiuxian mesh, three fathers, and I did the classic packaging of new products promotion endorsement official said, after products come out, many quietly gone, the core is not to address three major issues:
1, we can’t talk about their own product positioning. Many entrepreneurs are geeks, product manager, technical background, they can be very clear about what their products can do, what bright spot, but could not tell, or speak out “it’s naïve.” this really needed someone who had helped to sort out, what kind of feelings by telling the story to tell the audience to listen to the eloquence. If the 80-90 of the last century, Zhang ruimin, smashed refrigerators, door shoes nested service can gain a great deal of good reputation. Assumption that prevailed at that time “advertising a dozen, a ton of gold”, to make quick money was rampant, so doing a little product, product price of enterprise social pursuit. After 20-30 years of development, the product quality has become an enterprise based on basic, highlighting product features a selling point, not to move people. This time, said founder, telling the team how to target your customers get a good product, is the most important, more important is, how to put their “heart” dedicated to speak out?
2, 200 Angels before the user could not be found. New products is also another very important challenges, and that is how to find the first customers. Many entrepreneurs or would say, I know a lot of friends, then brush his face on the line! But how to turn friends into customers, how to make the first batch of customers interact with your product and team? This learned a great deal.
3, no money, no one, no resources, does not know how to do the promotion. Most startups to market on a budget, there is no dedicated marketing and PR team, called no basic concept of product promotion.
In order to help businesses solve the three problems of new product. In November 2014, Jingdong I endorsements and raised, was jointly organized by 2014 China on a nationwide contest, thousands of new entries, after several rounds of early singles, finals were held in the morning of December 21, 2015 at the National Conference Center. Eventually flying cloud intelligent snore device WINS, won the Championship, become the most bigger product. It not only was I speak of Grand packing, getting it attracted millions interested in innovative products to buy, explosions, will also receive exclusive Internet financial partners – dark horse fair Jingdong strong financial support and realize the dream of landing Jingdong raised platform, Jingdong raised will provide more resources to support the champion products.
Actually, zhiqian I endorsements has with Beijing East all raised joint build had “three a dad” purification device, “Kisslink” Kiss routing, classic case: after I endorsements carefully packaging promotion, solution has Qian 200 a Angel customer problem Hou, “three a dad” purification device in Beijing East all raised platform hit has “2 hours 1 million” of scores, last became domestic first a 30 days all raised amount had do Yuan of products. Recommended by I speak to Jingdong to raise and help spreading the Kisslink Kiss routing, on-line 24 hours is supported by nearly 5000 people, its East raise the largest number.
Founder and CEO visit Zhixiang Wu thinks “good products”: the cheap and explosive, as numerous explosions, feeling soft to popcorn, bigger is high! PPTV Internet TV founder Bill Yao believes that good products, is simple but not easy. We believe that I encountered when nationwide chosen to best product endorsements and Jing dong all the discs they will explode this winter.
Was buried by all good products.