Yang: automotive digital impact
December 18-19th 2014 Conference opens in Beijing China’s Internet economy, 19th on the digital marketing Conference, each guest views, fantastic views abound. CIG’s Vice President Yang introduces automotive industry status and trend of digital marketing, discusses the transformation of how the auto industry’s future in the era of the Internet.
Yang said that traffic class of 2009 have exceeded the service of online advertising, dominate the Internet advertising in the first and kept until now, and the amount is increasing. According to the outcome of the discussions by industry, effective marketing is direct marketing. Now car companies in effect marketing system takes a lot of energy, invested a great deal of capital.
Best of Internet has become an effective marketing tool. Through traditional advertising and marketing, by means of the Internet to take, the end result is obtained by means of Internet sales leads. Yang said that is wrong with the blind pursuit of effective marketing, businesses are doing changes, explore and effective marketing, combining the strengths of the brand.
The auto industry, in addition to effects other than marketing, digital brand is also very important. Cannot only look at the results, it depends on the size. Scale is not just TV and outdoor advertising, the size of Internet dissemination, also plays a very important role, even the very core of the value. Digital brand marketing should be combined with the effects of the way the two KPI evaluation in the form must not be confused.
“Internet business foray into the automotive sector, Google have self-driving cars, millet millet Lei to do cars have this product came out. TV plus TV plus new media concept car, and baic had business cooperation. No matter whether the car can out, this represents a trend. If millet cars sold for more than 30,000 dollars, the traditional automobile manufacturing enterprise is a very serious challenge. “Yang said. If even the Tencent, Baidu, Apple, cars, they have so many users, the whole market has completely changed. Traditional car companies, to hold the users, understand the user’s thoughts, thinking of the Internet and digital platforms.