Jin Yang: multi-screen video realisation business model exploration
December 18-19th 2014 Conference opens in Beijing China’s Internet economy, 19th on the digital marketing Conference, each guest views, fantastic views abound. Media v General Manager Jin Yang said in a speech in North China, multi-screen video marketing traffic realised in order to solve problems and launch precise frequency control, need to use the program to buy explore.
A family evening gathered around spent two or three hours before the television era is gone, we have broken the traditional linear logic for watching video, through any device anytime, anywhere, users can watch their favorite content. Traditional logic and set TV viewing habits have been turned upside down. Jin Yang think that in the near future, traditional fixed unit, fixed-time, fixed content for viewing mode will be phased out, smart TV will become a necessity of life.
“The equipment is changing, users ‘ habits change, morphological changes, but a way to make money has not changed,” said Jin Yang. He thinks both traditional television, or online media content producers, revenues depend on advertising, advertising is still the mainstream channels. Online mobile advertising market at the end of a very rapid momentum, video advertising revenue on mobile devices will account for half of the overall market.
Video ads if you want to solve the traffic realised in the future, solve the control frequency and delivery precision, then, need to use the program to buy. Procedures required prior to all network traffic from customers user tagging, tag feedback data browsing behaviors, interests and social attributes. At a time when advertising can only know whether or not he ads target users, and put ads in front of users. Programmed to buy to attach tags to the user, this is a single enterprise could not bear the cost of computing power, Jin Yang hoped third-party data and the media to promote the company in the video market, especially the mobile device market, attach tags to the user, perfect to achieve programmed buying.