Xu Ming: the essence of marketing is moving
December 19, 2014 Conference 18th opens China’s Internet economy, 19th on the digital marketing Conference, each guest views, fantastic views abound. Xu Ming, Deputy Chief of the Internet week delivered a speech at the scene, he says the essence of marketing is actually moving, not to impose ideas.
Xu Ming said at the scene, the Internet magazine Salon’s Digital Marketing Summit and digital marketing and digital marketing event in the style is different, different from creating an atmosphere similar to tea and meditation, reflection, rather than the noisy party, inspired by a discussion on how the marketing nature of the reunification.
Due to technology, as well as the development of the Internet, marketing it very much, since the development of media, through Twitter, the app seems to be achieved overnight, marketing can be done far apart. But Xu Ming thought, some marketers misuse these things, marketing bit frothy, to stir up consumer impulse buying. But his sober, went down to shave foam, need to know what is the essence of marketing behind it.
Xu Ming said that impress users need three points to impress the customer’s pain points, itching, excitement. “Failed to recall a lot of things, when we seize the customer pain points, very often cause more pain to the customer. Such as advertising, what we force the customer to accept us, accept our ads. At this time, as consumers felt bad experience, very upset. When we were stirring up customer excitement, allows customers to become particularly excited, this is wrong. “Xu Ming said.
Xu Ming considered, as a marketing person, provides all the information should be adhering to the three points, that is useful, interesting, and effective, must not be forced. Marketing people to be able to put my heart sink, sink, rather than the superficial stuff.