Nintendo Amiibo Store Exclusives: Brilliant Business Strategy

Nintendo Amiibo fever is in full swing. The train has left the station, and there is literally no stopping it. Retailers are now carrying store exclusive Amiibo figurines. Target specifically is carrying its own store exclusive Amiibo figurine featuring Rosalina & Luma (they are packaged together as one figurine). According to Amiibo Inquirer, so much chaos ensued to pre-order the Rosalina & Luma figurine last month, that Target had to actually cut off pre-orders. The incorporation of toys-to-life by Nintendo was a brilliant strategy. 2014 and 2015 could go down as major comeback years for Nintendo. From a business perspective, the availability of exclusive figurines in other stores is a brilliant strategy.

Nintendo Amiibo Store Exclusives: Brilliant Business Strategy

Nintendo Amiibo fever is in full swing. The train has left the station, and there is literally no stopping it. Retailers are now carrying store exclusive Amiibo figurines. Target specifically is carrying its own store exclusive Amiibo figurine featuring Rosalina & Luma (they are packaged together as one figurine). According to Amiibo Inquirer, so much chaos ensued to pre-order the Rosalina & Luma figurine last month, that Target had to actually cut off pre-orders. The incorporation of toys-to-life by Nintendo was a brilliant strategy. 2014 and 2015 could go down as major comeback years for Nintendo. From a business perspective, the availability of exclusive figurines in other stores is a brilliant strategy.

Nintendo Amiibo Store Exclusives: Brilliant Business Strategy

Nintendo Amiibo fever is in full swing. The train has left the station, and there is literally no stopping it. Retailers are now carrying store exclusive Amiibo figurines. Target specifically is carrying its own store exclusive Amiibo figurine featuring Rosalina & Luma (they are packaged together as one figurine). According to Amiibo Inquirer, so much chaos ensued to pre-order the Rosalina & Luma figurine last month, that Target had to actually cut off pre-orders. The incorporation of toys-to-life by Nintendo was a brilliant strategy. 2014 and 2015 could go down as major comeback years for Nintendo. From a business perspective, the availability of exclusive figurines in other stores is a brilliant strategy.