2014, China’s household electrical appliance enterprises transition report published on the Internet-appliance enterprises Internet transition presented three innovations

“The Internet in transition” undoubtedly the most popular keywords 2014 home appliance industry, traditional household electrical appliance enterprises in the Internet thinking under the Subversion and reconstruction, have carried out strategic restructuring, business restructuring and operational changes. A year in the past, powerful Internet home appliance industry in transition what effect? On December 23, the guidance by the Ministry of industry and information technology, electronics and information Division, China Center of information industry development and 2014 appliances forum sponsored by the China electronic news Internet transition report launch event held in Beijing. At the meeting, Grand issue a host of 2014, China’s household electrical appliance enterprises Internet transition report (hereinafter the report).
In the avalanche, industrial consumption tide 4.0 drift close to the backdrop, the Internet has become China’s household electrical appliance enterprises in transition to the longer term development of the endogenous dynamics. In 2014, the Internet is China’s home appliance industry in transition “quality simultaneously” crucial year, involving strategy, management, innovation of product, marketing and services at all levels of the Internet started. Facilitated by the Internet transition, smart appliances in outbreak years, products to customized, online and offline marketing focus of cooperative transformation into Terminal sales channels, each household electrical appliance enterprises informatization platform took shape, while showing a home appliance companies and Internet companies, such as cross-border cooperation with new vitality. The report in the form of case studies of Haier, midea, CHANGHONG, TCL, gree, and corporate Internet transition strategies and initiatives are analyzed in detail.
Product: smart appliances explosion customization mode
2014 is the first Chinese smart appliances scale. Intelligent as most monochrome e-businesses will focus on smart products grew especially white areas, promotes intelligent appliances explosion within the industry as a whole. Data show that 2014 smart TVs in the market penetration rate is close to 60%. Kitchen electrical enterprises are eager to embrace the Internet, and strive to open up “smart kitchen”. In 2014, the appliances also appeared on multiple smart home appliances connected to the smart home and intelligent community endeavor.
The report points out that, in terms of product design and manufacturing, consumer from passive acceptance of the original product’s role becomes more and more products are now promoters of innovation, enterprises and businesses in C2B customization has made more attempts on this path. Experts said that despite the current customization service more household appliances industry remain in the primary stage of appearance customization, but the customization to subvert the traditional mode of produce and sale of goods, with limitless imagination.
Marketing: online wheel drive social marketing is getting better
Beginning in 2013, major household electrical appliance enterprises had already started for a future with the core of Internet consumption characteristics of the rebranding, while fans in 2014 to strengthen cultivation of household electrical appliance enterprises through new media, media, social media platforms such as online communities, the effect is significant.
The report argued that, in restructuring, offline marketing cooperative system is becoming Terminal sales channels in transition focus. Home appliance brands in offline channels based on the layout of the original, or increase its own electronic Mall construction, or with the aid of Jingdong, cat, suningyi, Amazon, and other third-party platform to build a wide range of e-commerce channel mode. Both brands and in the channel business, O2O actively online and offline integration attempts. Report finds that in 2014, the layout on the basis of our 2015 O2O market growth will be substantial.
Management: information platform becoming cross-border cooperation facelift
The report shows that since 2014, all household electrical appliance enterprises organizational structure, building information platform and large data and other areas to try and quickened the pace of corporate governance in transition to the Internet.
In addition, the experts also pointed out that in 2014, household electrical appliance enterprises are not only active in transition to the Internet, to Internet companies such as Alibaba, millet, aiqi Arts extend an olive branch, in the smart home and its ecological chain, various models of cooperation in the field of mobile Internet services. Home appliance companies and Internet companies had cross-boundary cooperation become a household electrical appliance market Outlook, parties to make use of their respective advantages and open up new markets.
This forum is also a prominent household electrical appliance enterprises in the transformation of the Internet citation. Which, raised has “CHiQ phenomenon” of CHANGHONG due to in strategy, and management, and platform, and products, and marketing, full of highlight performance obtained “2014 appliances Enterprise Internet innovation annual awards”; Haier due to “small micro” reform obtained “2014 appliances Enterprise Internet management innovation award”; TCL due to “double +” strategy obtained “2014 appliances Enterprise Internet Strategy Innovation Award”; Skyworth due to GLED marketing case obtained “2014 appliances Enterprise Internet Marketing Innovation Award” ; Beauty of due to across territories platform built obtained “2014 appliances Enterprise Internet platform innovation award”; CHANGHONG due to CHiQ obtained “2014 appliances Enterprise Internet brand innovation award”; KONKA due to custom of of YIUI easy grapefruit system obtained “2014 appliances Enterprise Internet technology innovation award”; Beijing East due to series service upgrade action obtained “2014 appliances Enterprise Internet service innovation award”; Hisense VIDAA 2, products is obtained “2014 appliances Enterprise Internet products innovation award”.
Peng Hongbing, Deputy Director of the Ministry of industry and information technology, electronics and information Division, the China video industry association, Vice President and Secretary General and Secretary General of the China household electrical appliances Association Hao Yabin appliances Forum was attended by Xu Dongsheng Internet transition report publishing activities. From Haier, Hisense and CHANGHONG, midea, KONKA, Skyworth, Jingdong, millet, music video, aiqi arts, Sony, Panasonic and other representatives of nearly 40 companies took part in the meeting and in transition to the Internet and the production, transformation and marketing of the Internet, the two discuss the hot topics.

Source: China Electronics News