Chinese mobile phone users download APP used the most complete interpretation
For APP developers, mastering user APP download habits are a compulsory, but also to constantly update their knowledge over time, so as to maximize the promotional products. Recently, AI Media Advisory released in 2014 of Q3 report: app store (hereinafter “report”), with a big message. Small series today for all your dry goods we put together the report, read an article Chinese mobile phone users APP downloading habits. Mobile distributed developers, investors and operators in the field of must-see!
IM most commonly used education, finance, health and social APP coming up
Reports indicate that third quarter of 2014, Chinese Internet users most frequently used application is instant messaging and social networking, accounted for 63%, that is to say, nearly 7 out of every 10 Chinese people the most common mobile social networking. In addition, news and information, music, videos, online shopping, followed by usage of mobile games and books to read. It is worth mentioning that, as the mobile Internet on the transformation of traditional industry deepened, education, financial services and health care application types, such as user groups also has been relatively stable.
Download path: Ultra-70% user-preferred mobile app store
Reports indicate that third quarter of 2014, mobile app store is most commonly used in China’s mobile phone users download applications download channels, accounts for as much as 70%, in an absolutely dominant position; in comparison, other apps download channels such as APP within the application recommendations, forums, downloads, mobile search, PC end-official website of the app store, applications, download, relatively balanced.
App store diversified development
Reports indicate that third quarter of 2014, 79.4% user opens the app store because of “search for a download application interested in” which the most essential features for app store distribution application. But, except application distribution outside, phone application store of function is diversified, to 360 phone assistant for representative, each big application store is will phone management and application distribution phase combines, increased has protective, and cleanup, and flow monitoring, function, “view phone flow spent situation” and “cleanup phone memory, and cache” this two items content ranked user started scene of second, and third bit, respectively accounted for than 48%, and 33.3%.
App store is directly proportional to popularity and usage
Reports indicate that third quarter of 2014, China Mobile app store user profile and usage is directly proportional to popularity bigger, higher usage. Judging from the major app store rankings, top 360 Mobile Assistant, popularity and usage 65.4% and 58.5%, respectively. Tencent applications followed by Bao and pea pods.
Select the app store over 60% user priority brands
Reports indicate that third quarter of 2014, 68.6% of China’s primary consideration when users choose mobile application store brand, followed by “the application is complete, choose a wide”, 61.8%; a third consideration is “user information security” accounted for 39.2%. it can be seen that user demand for information security is enhanced.
The app store application is the most important channel of distribution
According to the report, third quarter of 2014, 62.1% of mobile phone users in China through a third-party app stores learn mobile application downloads. Followed by “application download site”, 23.8% per cent of third for “Mobile Forum”, accounted for more than 21.8%. coming thorough the mobile Internet age, the app store is the most important channel of distribution, PC sources decline.
Ultra 60% when users download applications are most concerned about, “charging”
According to the report, third quarter of 2014, China’s mobile phone users download mobile application factors of most concern for “charging”, 66%; in addition, ratings and user reviews, application security and privacy privacy is also an important factor affecting Internet users if you want to download.
One-third NET passive application updates
According to the report, third quarter of 2014, Chinese Internet users when updating the mobile application, 42.4% is active because of the new feature updates, there are 17% people as “obsessive compulsive disorder” and actively updated. But it’s worth noting is, there are more than one-third netizens because automatic updates in the background and passive advertising push updates updates.
More than half purchase value-added services for Internet users just for hand
Reports indicate that third quarter of 2014, willing to pay for mobile value-added services Internet users only 22.8% in this part are willing to pay for the crowd, 53.5% people are paid for the tour. However, with the deepening of net action, the continued strengthening of copyright regulation, audio types of value-added services will be conducive to future market growth.