Start fashion Gala nets into the media “home” family card
Reporter recently noted that banner media convergence of video network with Liaoning TV realized collaborates, creating the first “financial media” Gala. And past audience only for Gala of “watch who” identity different, the of “thaw media” Gala more stressed user interactive and share, to Liaoning TV Gala wonderful of program content, popular network video network platform of exclusive live and VOD, coupled with popular website activities, and micro Bo, and micro letter, variety interactive form, video pictures content first opened reverse pushed sent television precedent, makes this Taiwan Gala Maverick, achieved and each home Gala different of differences of play.
Themes and popular network with Liaoning TV Gala “come home” in step, and large family card, and revolves around the “home, family” carried out a series of “warm up” event. Up to now, the home news picture video global sing a song collection, global, global countdown wishes to collect three activities have been started, popular for overseas Chinese to build a network aimed at all-round “home to see MOM and Dad” family atmosphere.
In China, the Spring Festival has a rich historical heritage, is the aggregation of millions of Chinese people the emotion, “you have money or not, I went back to” figure of the new year to enjoy family reunion, happiness, Tuan Tuan and Yuan Yuan, which is the distillation of thousands of years of Chinese kinship. And the whole family sitting together, watching the Spring Festival Gala, a symbolic reunion of dumplings, is undoubtedly among the most happy time of year.
However, the annual train ticket buying tide has come, train tickets ahead of the Spring Festival almost wholly taken, what are you on the way home with heartbreak and romance? To can and dear family together Eve had on new year’s Eve, has had how of story, except micro Bo, and micro letter, social media participation popular network of interactive, user also can put these story with pictures, and video of form records down, sent to popular network “home” story collection area, and national of users together share himself of home story, let more of people see, “home” so wonderful.
Certainly, Chinese of family also to spread world of all corner, those body in exotic of overseas Wanderer, Festival cannot returned to domestic home in the and family reunion, they needs for family, and compatriots sent Shang Festival of blessing, popular network special opened “second Studio” area, to rendering these blessing video, regardless of is body at world which area, are can participation came in, and will these blessing served more of crowd.
In addition to sharing in addition to user-generated “home stories”, new year blessing still has a chance on the Liaoning TV Gala stage, meet with viewers across the country. Not only that, the users also have the opportunity to get involved in the share network sends out special prizes. Family, prizes, Gala, there are interactive, all in Liaoning TV Gala NET, combined to create the first thaw media Gala.
Moreover, in addition to exclusive newly built into media Gala, a Liaoning TV year special program will be exclusive from logging network. Liaoning TV network will also work with the realization of joint investment, for online and offline resources complement each other and make marketing to maximize the value of it.
Source: Xinhua