Make good use of new media to disseminate positive energy to 2015 China New Media Portal Conference will be held
With computers, cell phones and digital terminals, represented by the rapid development of new media, information dissemination channels and platforms continues to introduce new, more and more the way information is passed from person to person, the speed faster and faster.
Has a certain impact of new media on traditional media, but also played a huge role in the dissemination of information. It can be said that new media is a double-edged sword. When used well, can transmit positive energy for the community; if it is used poorly, it can cause immeasurable negative impact.
Make good use of new media to disseminate positive energy
Today, new media has become the main channel for the dissemination of Socialist values, social orientation and direction signs. Its immediacy, rapidity, breadth of audience engagement, interaction and information characteristic of mutations. We must make full use of the potentials of new media to spread positive energy.
First, you must adhere to the mainstream ideology, strengthen our position. Individual site content clutter now, more negative news, bad media in order to attract attention, cheat hits, this has created a certain degree of negative impact. Therefore, we must pay attention to her every article should target the spreading positive energy, negative energy against network.
Second, selected to be wary of the press, in the ensuing crisis. Interactive new media, social influence, therefore, we should adopt a cautious attitude in their work, stringent control in the hands of every message, ensure the authenticity of news and try not to follow suit, not hype.
Finally, press to change the promotional voice, an audience-centric. Publicity about new media audiences to change the traditional voice, no longer with a high media profile to get theory, but with the little thing that people tell the people, the reporting language should follow the psychology of the audience and needs on new media platforms, using the language of new media, close to the new media audiences.
22,015 China New Media Portal Conference
只有善于利用新媒体，坚持以舆论引导为宗旨、以受众心理为主，才能适应时代发展，更好地传播正能量。为此2015中国新媒体门户大会将于2015年4月17日在北京梅地亚中心举行，共同探讨新媒体在传播正能量的。参会可登陆大会官网www.cnnewmedia.org或联系大会组委会010-68200718。