Sony will enhance movie business control: or control the content
Beijing News the morning of December 23, according to the Financial Times Deutschland reported, people familiar with the matter said, while Sony has been on the United States entertainment sector was black to remain silent, but to the company’s future may tighten controls on this business.
Although Sony hack event continues to ferment, but Sony’s headquarters in Tokyo but remained silent. The company CEO Hirai has not made any comment, all communication matters are in the hands of Sony itself. It seems that Sony’s management appears to have reached a consensus that Sony’s problem is “American problem”, it is best handled by the Americans themselves.
But Sony and their relationship seems to vary in the entertainment sector. According to people familiar with the matter said, the company’s new CFO jitianjianyilang seems to be behind this change.
Seen in e-business to help Sony boost difficult, jitianjianyilang making some tough decisions. His latest goal is to enhance Sony Sony and 1300 departments of supervision and risk control.
Since Sony acquired in 1989 for the United States after the movie business, Sony Pictures has been operating independently, Tokyo film executives rarely interfere in their decision–after all, this business beyond their fields of specialization.
Even Sony’s computer system hacked last month, resulting in large amounts of data being stolen, Sony appears to still cling to the principle of self-determination. Sony Pictures stolen data includes details of executive pay, the unpublished movie script, sensitive contracts and private messages.
On Wednesday, the hacker threats and even lead to further United States refused to broadcast the five-yard line of Sony’s new film, the assassination of Kim Jong-UN. Sony subsequently canceled the film in the United States released the plan.
But Sony executives say Tokyo will be regularly informed about the United States progress in business, all Tokyo employees have received the latest network security risk warning.
People familiar with the matter said, Sony’s Board of Directors discussed cyber attacks as well as other issues. Executives fretted about Sony Pictures co-Chairman of aimi·pasikaer (Amy Pascal) and CEO Michael Lynton (Michael Lynton) support, and believe that they have the ability to deal with this issue.
Analysts say Sony has remained silent on the issue in public is not surprising, after all, the complexity of the attack, and the United States White House even called “a serious national security problem.” Sony executives pointed out that United States Government internal self-examination and Sony Pictures has been completed it is too early to comment on the issue,
This year, considering that Sony loss of 230 billion yen (about 1.9 billion US dollars), the company also has some more pressing problems to deal with, including the difficult restructuring of the Smartphone business. Even Sony, canceled the production costs of US $ 42 million movie, is also considering the overall performance of case decisions.
A Sony Executive said: “the major challenge for companies in the electronic business, so will put more effort into it. ”
Even so, analysts still warned that the cost of cyber attacks will increase. Deregulation of the theatrical release plan and other cost arising out of the breach of contract will reach $ 100 million. United States former Federal cybercrime investigator make·lasiqi (Mark Rasch) estimates that hired lawyers and investigators will spend an extra $ 1 million. And because hackers Sony employees ‘ personal information was disclosed, will result in the former and current employees of Sony also impose liability risks.
“Sony can withstand it all. “Lasiqi said,” for Sony, this is no big deal, but it will pose a challenge to their reputation and image. ”
In front of the cyber attack, Sony has taken various measures to strengthen financial control of movie and music units. In activist investor Dan·lebu (Dan Loeb) after the pressure, the company has disclosed more financial results in the entertainment sector, and the deployment of the layoffs and other cost-cutting plans.
Hirai hopes to strengthen dialogue between Sony’s electronics business and the entertainment business–in fact, Sony’s growth strategy will rely more on games, TV shows, movies and music, and content integration. People familiar with the matter said, for now, has always been known for its directness and ruthless jitianjianyilang also plans to accelerate this trend.
Macquarie Securities analyst Damian·telong (Damian Thong) expects Sony will strengthen oversight of Sony Pictures, may be to bundle content of their films.