Ge Chengzhi: video marketing “road” and “technique”
December 18-19th Conference opens in Beijing China’s Internet economy, 19th on the digital marketing Conference, each guest views, fantastic views abound. Aiqi Yi Ge Chengzhi data the Dean said in a speech, video marketing is “wisdom” and “technique” combines, intelligent strategy with appropriate methods to make precision marketing.
“The road is a policy, is the method. The enemy, made later. “Ge Chengzhi this opening. Through what means the analysis of Ge Chengzhi that the Internet offers the possibility of big data. Both in content and innovation in the Internet, or a precision marketing, is founded on the understanding of the audience. Real challenge if you are looking for the right person, right. Looking for the right person, refers to is not accurate way to find out through the media to their potential customers; right, refers to whether the use of the characteristics of different media, and creative characteristics of different media for effective communication. The front part is accurate, is behind the creative part.
Ge Chengzhi further explained that what is positioning? In the fast-growing market, place is a failure. All things are relative terms, it is necessary to put it in a competitive environment analysis. Correspondence analysis method, is to put it in proper competition analysis inside. Counterpoint is the spread between companies and competitors. By positioning and alignment between the analysis, we were able to help advertisers decide how your marketing strategy. Where you should spend more effort. What card? You have a marketing strategy to achieve this through what kind of product marketing strategy. In place is the result of Internet marketing considerations.
No wrong way or wrong strategy, only strategies and methods are not suitable match, will result in failed results. Ge Chengzhi to schema, especially the video marketing, the product is very complicated, but the underlying aim is very simple, is the four quadrant graph, the horizontal axis left, the crowd, on the right, the above is covered, here are accurate, and then the combinations of four different types of marketing mode, each combination of marketing’s role is different. In data analysis, not just time and place, and more crucially the frequency. The frequency has a threshold, this threshold can help businesses analyze and accurately.