Xue: there must be a service user’s heart
December 18-19th 2014 Conference 18th Internet economy held in Beijing, China. Following Pookie network founder and Executive Director of Xue speak dialogue session summaries in the field of:
Pookie net goal hopes to make the pet services platform, and hopes that pets can make life more fun. As vertical pet class, tell us we are in the process of doing some of the ideas. I think the word flow, preceded by two words, need to have meaning, it must be a valid traffic, precise flow. Effectively with your target audience is the same. 1 million of the traffic Internet platform or on the video media is not, is very little traffic, for vertical industry is OK.
A lot because the pursuit of traffic, because traffic is expensive, traffic, traffic is not the target audience, died. Effective flow concerns are more important, because this industry is too vertical, too professional, it is the pet, so we did. Final feedback results are actually very good. We have no physical stores. When we do, we feel that the standard and non-standard products is relative, we think that is going to change. There is a certain amount of time, I hope to be able to influence platform to sell more non-standard stuff, this is the only way, each channel is growing, it is normal. Final consumption structure is likely to be 10% is a hard cast goods, 30% is similar to hard-cast, and what remains is the extreme brand. When big enough, competitors were not willing to do.
Advantage is not the standard stuff of the Internet standard, the length, width and size. We do pet costumes, we have from shoulder height, height standards, giving the user a relatively standard purchase experience. This can quickly help a product from non-standard to standard, in fact, is a process of growth. Service standardization: O2O large areas that need attention, it’s harder than the commodity standardization more difficult. Want the line from top to bottom, to sell products from non-standard to standard are the same. It is one of the key points that we consider O2O do.
Good service there is no ceiling, of excellence. Many electrical contractor has its own custom built Express, like the 1th shop, express, live there. We therefore choose not to build their own courier, because we feel that, first, we believe that the development of logistics industry in China, including a crowdsourcing model, I think is a good trend. As long as the environment of e-commerce is growing, the express industry as auxiliary electrical contractor support and always will go. I think the express industry’s own logistics platform e-commerce to consider things.
The core point of Internet marketing, or find a target user base. Then become their advocate, fight for their best interests, to provide the best service. Actually this thing above the O2O to do so is not hard to do. Because many users, in fact, on the service experience, including service process, there is a lot to say, let them speak well, we give them more say the channel and how and where. We are the people who set up the stage.