Fan Zhitao: O2O path of beauty out of the ordinary
December 18-19th 2014 (12th) Conference held in Beijing China’s Internet economy. Beautiful electric Fan Zhitao, head of the group “– e-commerce and the Internet economy O2O” dialogue part pointed out that, at present, how beautiful the mobile Internet, including PC-side, Web-side, a lot of traffic come from physical stores.
About O2O, Fan Zhitao believed to be primarily solved two problems: one is to address the role of marketing, promotion, the second is to resolve a service role. But traditional businesses, may be at different stages, the two roles roles to share may not be the same. So for now many beautiful, it was used to store consumer, some young people interested in Internet consumption.
Because of the different industries, how beautiful the O2O has some distinctive features. Beauty from the purchase, production, processing, sale and distribution of all is the one-stop to complete. Unlike other e-commerce partners, is a part of e-commerce as a whole, such as distributors or logistics service provider, but beauty is essentially one-stop to be done.
The reason behind it, Fan Zhitao considered mainly two aspects, firstly, flavored beauty products is something to eat and dealing with food safety issues, how beautiful the there must be standardization requirements of the product itself. Second is the problem of distribution, what a beautiful cake, to our store from the factory, and then into consumers hands, all cold chain transportation vehicles are refrigerated trucks for now are also building their own distribution logistics.
“Throughout the process, the requirements for standardization will be very high. Neither traditional stores, e-commerce still, key is the user experience is good or not. User experience embodied in the standardization of services. We will safely and timely product delivery to customers, and allow our customers to enjoy the healthy and delicious foods. “Fan Zhitao said.
There are many consumers responded, how beautiful every morning to taste store bought cake, bread, breakfast, but the queue is very long. Fan Zhitao revealed how beautiful the next flavor is going to solve this problem for individual product segments, increase the O2O advance ordering and delivery service, allows everyone to enjoy more convenient service.