Wang Zexu: O2O o line is the most important
December 18-19th 2014 Conference 18th Internet economy held in Beijing, China. Following is the wine group VP Wang Zexu speak in sessions with session summary:
On the question of standardization, when most of our standard two words, just look at product labels or non-standard items. In fact, the whole business process, is the most difficult service standardization and standardization of services, there is no way standardized package. Because of customer demand, as well as the customer’s gender, age, geographic location, preferences are different.
O2O geographical standardization services can be improved. Take advantage of our custom development of data can be dedicated to the user. Is part of the data source, which is also a kind of service standards. For companies like us services will not be a package according to the innovation of management and user needs point and service standards, otherwise the package there is no way, more than 2000 kinds of wine to millions of people, or hundreds of thousands of people to various parts of the world there is no way to do, so I have to subdivide.
About O2O marketing piece, how do we want to take advantage O2O zoom marketing opportunities. Throughout the beverage network, supermarkets, hotels, catering and tobacco are several types of channels. How to enter the food channel? O2O itself does not matter, but is based on the O2O we can do such a thing. If you go into restaurants, small and medium, and wine is expensive and only a dozen samples of wine, still have to buy liquor from different sources, you also need to warehouse stores. Get into so many restaurant? I printed a wine list, there are more than 1000 kinds of wine and put it into your hotel, your guests choose dish and wine, dish did not finish before I bring you to nearby shops were, like you have a billing system, first you don’t need to hire a second you don’t need to stock up on wine. Third wine selection is wide, and I also let you earn. Usually when we cut a channel, very heavy, essence is the commercial tenants wish to sell it, consumers want to drink. We implanted the O2O-based thought in, want to do billions of dollars of business, O2O o most important is offline.