Chen: creative communication management accelerated
December 19, 2014 Conference 18th opens China’s Internet economy, 19th on the digital marketing Conference, each guest views, fantastic views abound. Deputy Dean of the school of journalism and communication at Peking University, Chen Gang, said marketing most fundamentally resolve the issues, service speed, creative communications management has accelerated.
Today’s enterprises are changing, all know the Internet is a gradual process. The Internet itself has been developing, a lot of people think the Internet’s real age is yet to come. Companies are getting to know at this stage of the Internet, increased use of the Internet. Chen Gang believe this process has four stages. First recognize that the Internet is a medium of advertising on the Internet. Second stage of social media, found that the Internet was the crisis platform, eliminate the negative, formation of positive communication. Third is the distribution platform, is the e-commerce channel. Finally, data resources, data mining support for all aspects of business development.
Chen believes companies are entering a new era, is capable of both media and socialization, but also sales and resources, more important is the service platform. In the Internet age, all industries are facing ordinary consumers are new services based on Internet technology. Service is in the process of speeding up. First, the two modes of service has now been our main concern. Attention, perfection, Word of mouth, this is the service of the lower-level services, is the primary mode of thought the Internet; the other type is service-oriented, more mature, and turned the product into a service entrance, constantly created services that charge a service fee.
Service is the most concerned about things. Chen Gang said in terms of marketing, no larger than the enterprise service-oriented business. For corporate services, existing organizational structure adjustments must be made, Chen Gang spread the adjustment at the center of this flat. As the Internet changes, companies likely to spread to the center of the flat for the first time in its history, past traditions of various departments within the enterprise will disappear. Re-establishment of a new Department, independent development in this sector.
Chen Gang said the creative communication management core idea is to spread spread is the management, communication is the key to survival and development of enterprises in the age of the Internet. When creative communications management into daily work time, the entire online marketing would be a very big change. Enterprises have to be hands-on, enterprise work it becomes the most important part.
Service speed, creative communications management in accelerated demand from the future, global marketing communications sector are disappearing, no matter how great the past, today has to hold together for warmth. New value constantly emerge, we need always requires wisdom, insight, requires creativity, wisdom is the most important. “Enterprise service, in the Internet age, such a great process has just begun, what kind of business opportunity? To catch such a big trend, become a service partner and Assistant during the transition. “Chen described enterprise restructuring in the future.