Mentally I Zou Chao: slow and fast
As a small number of known for designing intelligent household brand, (ZIVOO) in the color and appearance of the product has always been bold and fashionable, which from December 24 Conference theme “color” to sniff out one or two. Mentally I launched two TV box, respectively, is the main value for Green Mountain, and deep content with mango TV cooperation think tank box of mangoes. After the meeting, Chi I CEO Zou Chao accepted the interview, team finance, product concepts, corporate strategy to resolve them.
On the team and finance
Zou Chao, founder of wisdom I had previously served as technical director Zhou rapoo, mentally I’m a smart home market-oriented new brand, to some extent, Zhou rapoo wisdom my angels. In an interview, Zou Chao also revealed that company a financing round is underway, but it is not very urgent need to finance, the main objective is to further optimize and change the ownership structure.
Mentally I now have a team of more than 50 people, and maintained at the same level in the year, has offices in Shenzhen and Shanghai, Shenzhen headquarters. Team size more or less under the influence of policy tightening, but the industry other than the competitor’s situation was much better.
Give users a good product
Intellectual products of industrial design and product color scheme, make an impression on people. When you show hot models of handheld products, the youth dresses up the color scheme, coupled with almost “visible” to the touch, I almost thought they were new mobile power supply.
OTT as a TV policy swings this year’s biggest year, box manufacturers and licensed before they are terrified. Is the most direct impact on the user experience video content on a tightening of this also on the availability of smart TV box also brings a great deal of influence. Of course, from the other side, policy regulatory specifications also mean ordering of competition in the industry. And within the rules, either manufacturer was licensed before the box has its own method of strain, with a view to provide video entertainment content for users.
“Among the various licences and compete on mango TV video content is still strong (which is also ZIVOO cooperate with mango TV is an important part of the reason). In addition to the usual video content, sense of ZIVOO products in the karaoke, games, appstore, peripheral hardware peripherals, are in the forefront of the industry. “Mentally I k songs, games and sounds mentally interact (domestic senior game developers) have a deep cooperation, hopes to further enrich the video content for home entertainment and let the” emotional interaction between “people kidnapped by Smartphone today, the returning families.
Slow is fast
Zou Chao think tank led by our smart home is a relatively young brand, but he hopes to build smart home ecosystem of “ambition” is evident. As a start-up brand, wisdom I in smart home aspects has has has clear of layout–Z-fun,Z-life and Z-fit, respectively corresponds to with to TV box mainly of family entertainment system, to smart gateway for Center of family network, and movement health track detection platform, this also on showed that, Zou Chao by hopes building of is not a simply of TV OTT brand, but a perfect of smart home ecological system.
For startups, mentally baffling when my layout, “team have their own brand of successful experience,” this is one of confident Zou Chao, “focused on single is a survival strategy of venture, but that often limit the development potential of brands in the future. “Back to Chi myself, Zou Chao said that” long-term planning doesn’t mean trying a bite to eat fat, mentally my product was introduced in phases, in a certain time period mentally I’m focused. “Mentally I had many small start-up team does not have the resources,” the official website shows a number of products and product lines, the team has been planning to complete earlier, “open at Zou Chao’s sense of self-confidence and pride to be exhaustive.
“Why don’t we just like everybody else, to chase the hot spot? Is not to do less, but most popular is no life cycle for products made. We hope to be steadfastly our planned roads, slow in some degree, too fast. ”
“Intelligent hardware industry as a whole still is the capital-driven or low-price-for-weight”, but Zou Chao for this model does not agree with, one is the ZIVOO team is not a lack of money, not through premature overdraft brands at low prices. Intelligent hardware is a long-term direction, we want to walk a little more stable.
Mentally I’m CEO Zou Chao
Former Zhou rapoo Director of research and development of science and technology, who is also the South China University of Technology Department of industrial design school tutor, cast in a new-school style, with a fusion of modernism design of commercial civilization, was led by the design team for three consecutive years scoring Germany IF design awards. In 2014, Zou Chao led the team officially ZIVOO branding, in continuation of his outstanding design concepts at the same time, integrating intelligent technology and content on the Internet into family life, gives the product the emotional attributes. Zou Chao and his team created a “smart life” philosophy, is committed to building a complete smart home ecosystem, giving them a completely innovative form of home entertainment.