Mobile marketing power deal-new approach to traditional business transformation meeting card

Strong development of traditional business transformation of the mobile Internet age became a hot topic. More recently, software giant Microsoft cloud platform with a business technology services and innovative financial service providers-Hui card business cooperation, proposed an intelligent register system through the traditional front and rear end, to provide digital marketing solutions based on pay, help businesses transition.

Traditional business transformation is not easy to
According to a Commerce Department announcement released in September this year, 2014 mobile shopping market size in China in the first quarter of 64.19 billion yuan, an increase of 140.8%. Expected growth in the second quarter would remain above 130%. National Statistical Office figures released in July showed, China’s retail sales of consumer goods totaled 1.2499 trillion yuan in the first half, 12.1% per cent nominal growth (adjusted for prices rose 10.8%). Mobile shopping market is growing at a significantly higher than traditional retail industry as a whole.
Strong development of the mobile shopping market, traditional enterprises are seeking to transition.
Generally speaking, the transformation of traditional businesses revolve around building mobile site, App, O2O in three ways. However, with regard to this transition in several ways, professionals in related industries gives his opinion, he thinks the way the three transformations which highlights but there are still many problems: such as mobile Web site’s function is weak, low liquidity, local App promotion, active low, O2O finally may have also stimulated demand and so on are not new.
Mobile marketing help business transformation
At a time when the major traditional enterprises cluster App, O2O, there is a perception: the core of the Internet perspective is consistent with the traditional industries, is customer-centric. This means that, transformation of traditional enterprise’s core is to improve efficiency, reduce operating costs, enhance user experience.
Based on this philosophy, Guangdong Department card authorized by Microsoft, recently launched a Win8 system based on the intelligent mobile cash register system, designed for traditional businesses to provide digital marketing solutions based on pay.
According to the Guangdong Department of business-related charge, this intelligent cash register can be used for both commodity mobile marketing, mobile payments, as well as for corporate membership, orders, invoicing, and other information for unified management. By analyzing the payments, orders, membership information, such as, to find out more about consumers, management of the enterprises, inventory status and other data, provide the basis for enterprise decision making.
“We believe that no matter how transition, achieving the ultimate purpose is to facilitate transactions, and intelligent cash register display, member functions of information management, mobile payments are available for mobile marketing and enhance deal rate. “Exchange business card project manager Cheng Wei, said,” as a result, intelligent cash register on a paid basis provides more business value. ”
Is the smart cashier has been used for several large traditional retailing.
The industry took a wait-and-see attitude
“Use this intelligent cash register system may become a trend of traditional enterprise transformation. “For Microsoft business card to create joint removals of this intelligent cash register system, an industry leading Internet expert noted that” intelligent cash register system based on Windows systems is the first. Than similar intelligent cash register system, based on Windows system’s overall operating costs will be relatively low, higher security and businesses more seamless. ”
Related industry professionals believe that transformation of traditional enterprises need to be sensitive to changes in consumer behavior and demand changes. From this point of view, intelligent cash register systems by the Member’s information and order history you can create on recording and analysis of Member, eventually building a large database, achieving insight into consumer behavior, this natural logs and real-time insight is clearly consistent with future business trends.
But whether intelligent cash register could eventually achieve enterprise restructuring, transformation remains to be determined and the extent of the system.