Summary: Dong mingzhu, with 5 large Reebs duel
With 24 years of gree electric appliances with xiaomi was born only 4 years, after 5 years, who can earn more money, who can go farther? This issue becomes confusing after only one year.
Watching seemingly there is no intersection of the two companies, after investing in a business into a “competitor”, the glamour of the Internet on this show.
For captains of battles, reporters have never sniffed at, but caused by battles between the different sectors of the model and concept exploration is not “talk shows” then “superficial”. Gree and millet, because an investment let Internet industries and traditional industries fight.
Dong mingzhu, Reebs “1 billion” gamble to finally become a collision of traditional trades and emerging industries of the Internet era.
NO.1 industry Showdown: Internet VS traditional
Every industry has its specific business model, there may be small differences between businesses, but in the same direction. Lei millet and represented by Dong mingzhu, gree, represented the two industries where there are essential differences in its model, as millet and identical to the green industry, the beauty of collaboration, Internet and traditional home appliances industries collide together.
Millet – typical representatives of Internet companies
Lei said: “millet is a typical representative of Chinese Internet companies to Internet gene repeated shocks the traditional manufacturing industries. Short period of 3 years, starting from 0, valuations of more than $ 10 billion, to become the world’s fastest-growing companies in business history. 2012 revenue of 12.6 billion yuan in 2013, 26.583 billion yuan of revenue. On April 6, 2012, new round of online presale phone, 100,000 mobile phones sold in 6 minutes 5 seconds. ”
The evening of December 14, millet company announced simultaneously with the midea group, declared millet technology (one of millet’s company) will work with the midea group, a strategic, xiaomi spent 1.266 billion dollar stake in us group, midea group at 23.01 dollars per share price to xiaomi redirected an additional 55 million shares, raising up to 1.266 billion yuan. It is understood that after the issue is completed, millet technologies will hold shares in the midea group is 1.29%, and may be nominated by a core group of executives with beauty Director.
Previously, millet has invested $ 1 billion distribution of TV content ecosystem. The stakes in the United States, it is “black rhythm of Dianbai sweep.”
Gree – representative of traditional Chinese home appliance manufacturing
Dong said: “gree electric appliances manufacturing companies is highly representative of China, is China’s air conditioner industry only” world famous “. Industry-wide annual sales decline of more than 10% in 2012, gree Electric revenues of 100.084 billion yuan, an increase of 19.84%, 2013 achieved revenue of 100.7 billion yuan. Thus, gree the world sales leader in the air conditioning industry for 9 years in a row. ”
Dong Lei for 1 billion bet is still a lot of people talk about. In fact, Dong was not anti-Internet.
“Many people believe that the manufacturing industry and the Internet are conflicting. This is actually a misunderstanding. “Dong said.
In her view, the Internet is a product of the times, does not belong to a particular sector belong to everyone. “It allows work and labor efficiency. “The case of gree, 2011 per capita output roughly 990,000 yuan in 2013, up to 1.8 million dollars, an increase of nearly 1 time, which will have positive effects arising from the use of Internet. “Our per capita output will continue to increase this year. ”
NO.2 showdown in emerging markets: smart home VS traditional home appliances
Internet companies will never lack of innovation, the traditional companies with market reforms. Integration of bold, sharp and cautious, steady progress at a different time, a different position each have their own pros and cons, in this day, two views collide together and sparks.
Millet–beautiful hand in hand into the smart home market
Lei: 4 years of millet, through investments in shares but is not holding, established a new ecosystem that they can dominate. Hope millet replicating 100 companies, to date, has completed 25 companies of investment and share the beauty of this, is millet into the prelude to major appliances.
According to the bulletin, millet and us sides will conduct deeper strategic cooperation, including (but not limited to):? Comprehensive and collaborative development of intelligent household industry chain? Full cooperation, mobile Internet business,? Smart Home ecosystem, mobile Internet innovation, joint venture and other strategic cooperation by mutual consensus?.
Why is the United States? This industry trend and Lei are not unrelated, he said in recent media interviews, mobile Internet at a very important stage, and the second is home Internet, the third is a cloud service. Lei share internally when even said: “this is the next multi-billion-dollar size of the market.”
Millet, Lei has repeatedly stressed that the millet remains focused on the three main industry, a mobile phone, the second is TV, three is the router. Can see is that the current layout of millet in the family on the Internet, already have phone centers, millet router connection, millet as a living room television terminals, and in white areas, need to find partners to catch up on household Internet puzzle.
Insiders believe that beautiful strong market population for Millet’s smart home is a huge market for supplements. In 2013 alone, selling appliances in America reach 250 million units, market population reached 2 billion units, affecting 500 million households worldwide. And this year, the United States will complete 25 of intelligent home appliances category of publishing, nutrition wise Butler, placed water health smart stewardship, energy smart steward and other intelligent life solutions will be introduced to the market.
Gree – best traditional home appliances market
Millet and beauty together, Dong said without worry, “if one day you have more patent than I am, your quality is better than me, I (will) was really a bit of a rush, I have to change myself, I have to go now. Many people worried that millet would definitely win, said Dong mingzhu, sure to win. Not really Lei win, nor Dong won, because this is a thinking game. Your thoughts, your actions decide whether or not you can win win. ”
Workaholic Dong mingzhu, seems to have no intention to find allies from the peer.
Relative to the internal staff’s “tender” for outside Dong has become one of the iron lady. Suning, GOME, one of the most popular when she dared to Zhang jindong, challenged Huang, make great efforts to build distribution channels; in public, she’s often sharp criticism and even ridicule rivals, and even challenged the Government.
White intelligence is a hot topic for nearly two years, intelligence has become the new direction of white. Is certain is that the next few years, intelligent home no longer belongs only to the science fiction movie screen, but people in the real world things at your fingertips.
White intelligence along the way, geli also appeared to be on the sidelines.
Some think that the so-called millet and gree gamble, but Dong mingzhu, gree views on Internet model of public expression of opportunity. Behind this game, may mean that Hagrid would speed up layout of the online business at the group level, fully integrated Internet models.
NO.3 business ideas clash: sales is King VS King for technical
Millet – just think about customer satisfaction
Lei in the eyes of millet in the course of business does not take into account sales, nor does it take into account the turnover and profit, you need to consider the needs of every consumer, what really counts is the prestige and satisfaction of the user. This is millet “sales is King” the cornerstone of the philosophy.
Compared with the capital market reaction to the gree, millet is not inferior in the Internet world.
Millet is a typical Internet company representatives, gene has the Internet traditional manufacturing industries. Short period of 3 years, starting from 0, valuations of more than $ 10 billion, to become the world’s fastest-growing companies in business history. 2012 revenue of 12.6 billion yuan in 2013, 26.583 billion yuan of revenue. Shocking is that in the past 11, millet in three minutes time sales revenues exceeded 100 million, total turnover of 550 million Yuan the same day.
Millet in the course of business, but also cares about is the prestige and satisfaction of the user. This is the cornerstone of millet sale concept is King.
In Lei’s words, and millet to today, emphasizing the professional, factory focus on factories and products focus on products. I has been in company internal told, we actually don’t considered sales, also don’t considered turnover and profit, we most needs considered of is each a consumers, each a rice buy has millet phone yihou he with of feels how, encountered has what difficult and problem, we how can let he more satisfaction, if we by some people put focus put in here words, company sold how much Taiwan, earned how much money are is logical of things, so primary of problem is user satisfaction degrees.
Lei on millet advantages summarized, millet’s profit model is the most important asset-light, first of all, it has no factory, you can use the best factories in the world. Second, it has no channels, no retail store, so it can use the Internet for e-commerce direct sales model. Third, because there are no factories, no retail store, it can all turn their attention to the product research and development, and user communication. Ma for summarythings to millet, the simple, only one word: marketing.
Disadvantages of millet, home appliance industry veteran observer Liu Buchen pointed out that precisely because millet lack safety ropes, causing the companies tend to give people can afford may be fear of falling. The so-called “marketing”, hoping not to lose “marketing”.
Gree–technology is important guarantee
In the eyes of Dong mingzhu, gree has no budget for technical inputs and short-term effectiveness is hard to see, and sometimes even developed a core component which takes only four or five years. But insisted that in Exchange for the results. Winning technology is important guarantee of gree will stand out in the market.
Dong said that has no budget for technical input. She admitted that, because short sight effect, such high investment in quite a long time to make her sweat. For more than 20 years, Dong mingzhu, gree driven by continuing to gather strength in technology and production. Currently, gree has 4 Research Institute, over more than 5,000 experts and technicians firmly occupies a position as a global leader in air conditioning technology.
Lei and it is Dong is so emboldened the gambling chips. Gree with science and technology innovation Foundation of research and development capabilities and 23, as well as excellent service and tens of thousands of stores, just down to Earth, they can seem invincible. Dong mingzhu, believes that era is developing, when the data arrives, manufacturing companies do not rely on prices on technology of gree, gree slogan should master core technologies.
Gree has obvious weaknesses in the Internet age, Renmin University Professor Yang Du analysis demonstrates that traditional channels to help Hagrid to open a more open market space, if you always follow this tradition is not updated, that advantage will become vulnerable of gree.
NO.4 March Showdown: the cross-border integration VS solo
From the view of historical development, State-owned long, long said, businesses are the same. Fusion between the technologies that have made the industry become the inevitable trend, but aggressive is not going to work, keeping its feet more not.
Millet-the cross-border integration build ecological chain
Millet: to date, millet has been around the mobile phone, the TV, the router builds the 3 major business systems, and these 3 business-centric construct eco-system. Many of the products are from the millet millet investment subsidiary of the ecological chain of enterprises, such as millet bracelet and mobile power supplies, air purifiers, and rice, black rice, Chi m from China, and other enterprises. In Lei’s own planning, investment in the ecological chain, different products are able to pull each other, support each other, millet, on the one hand in terms of content, including videos, games, and building an ecological chain, on the other hand in the field of hardware is also actively promoting the construction of ecological chain.
In late 2014, millet investing video content provider aiqi arts, Vianet Internet infrastructure service provider, investment has reached many Chinese listed companies in the United States to market levels. Millet is also an investor and many companies produced intelligent hardware–millet ecological chain. Can now be known as the “millet ecological chain” company had reached a population of more than 20 enterprises. These companies have provided a wristband for millet, portable power, clean air purifiers and a variety of different products such as smart camera.?? Established 4 years of millet, already has its own ecosystem. By way of investments in shares but is not holding, and millet established a new ecosystem that they can dominate. Unlike BAT emptying entity on the Web and a moat, millet ecosystem intelligent hardware, seemed a wider margin–such as real estate and home appliances.
Recently, the Lei is very clear about the future trends in Internet development, first, the mobile Internet will continue to grow, the first phase came to an end, started to enter the second stage of development, peak and 5-10 years of development in the future, this is one of the largest. Other than mobile Internet, said Lei, a new opportunity arose again today, but it is not an accurate term, this bread contains smart device, containing the IOT, contains home Internet, he would use such a Word to describe Home Internet, in fact, the “intelligent home” and “Internet” combination. The third trend is that cloud services.
Gree-and steadily push forward the user first
Green: in the electrical appliances manufacture profession, from foundations, geli as steady as a rock. Between manufacturing and the Internet, Dong does not conflict, in her view, the Internet is a product of the times, does not belong to a particular sector belong to everyone. “It allows work and labor efficiency. “The case of gree, 2011 per capita output roughly 990,000 yuan in 2013, up to 1.8 million dollars, an increase of nearly 1 time, which will have positive effects arising from the use of Internet.
For the Internet, Dong was founded in gree electric appliances at the information Commission said, but its future to achieve 200 billion yuan, and asked employees to take 100,000 annual salary, through the human sea tactics certainly not, since the era of the Internet, it is necessary to make full use of it. The most important thing is “both online and offline, first consider how to make the most satisfactory. ”
Double 11 this year, gree in the e-commerce channel billions of sale command a lot of attention.
Over the years, gree electrical contractor layouts have many questions in the industry, Dong said that online sales are not simply product line to sell, but to make the whole service to support online sales. Gree post services and offline to online sales, attaches, if after-sales services are unable to meet the online sales, gree will not conduct online promotion.
The gree double battle proven gree gree after-sales service of products of excellent quality and perfect system.
Earlier, gree’s annual revenues of 140 billion yuan target set for himself. Under the influence of many unfavorable factors, this goal is very challenging. Dual 11-a good start not only indicates the business strategy to achieve a breakthrough, future performance and business development of gree bringing good forecasts.
NO.5 hard duel: technical cooperation VS Technology specializes in
Millet-the impact of technical cooperation or reducing the short Board
Millet: in Ericsson and millet patent lawsuit continued fermentation Zhiji, millet led hand beauty of March smart home field, in millet of strategy planning in the, hardware + software + Internet three points world pattern, phone hardware of abroad market stagnation exposed has millet patent short Board of facts, and beauty of of teamed up except new field of exploration outside, with beauty of patent March traditional manufacturing industry also not known.
? It is understood that the millet company’s internationalization process started in April last year, when entering Hong Kong and Taiwan markets. In February this year, Remy international expansion pace extended to Singapore, and later quickly spread to India, and Singapore, and Malaysia, the Philippines, Indonesia. Because of patent disputes with Ericsson phone India was halted sales continues to ferment, have entered Singapore, and Malaysia, the Philippines, Indonesia and other markets is likely to face next and India the same experience.
It can be said that this phone India “stop” event, is by far the millet was the greatest threat in the international market, directly influence millet’s overseas expansion also reflects domestic mobile sea old patent barriers.
China University intellectual property Center special researcher Zhao occupation believes that Chinese companies want breakthrough patent barriers to transnational corporations, the key is to raise its own technical strength and the capability of independent innovation, and mastering core technologies of their own.
In other areas, due to mature companies and related industries, millet patent short Board or in related industries will be filled.
Gree-core technology and product diversification
Gree: Dong mingzhu, repeatedly stressed patent of problem, because gree of 14,000 items patent, she stressed “than patent, certainly I win” and technology aspects, “because we also is insisted go specialization of road, specialization on we is has a great of challenge, forced we constantly of to innovation, makes we can get better technology breakthrough, due to has technology breakthrough, only may to consumers brings more life changes. Known as specialization does not mean to stay on top of the professional, through upstream core technologies to achieve conditions of product diversification. ”
Gree of “specialized diversification” road has been cause for concern. According to geli semi-annual report released recently, revenue up to 87.65% of air conditioning, electrical products revenue accounted for 1.76% of life.
Dong mingzhu, gree is a specialized enterprise, with a number of core technology of refrigeration. Gree in turn advanced technology into productivity, this advantage will be released in full.
(Text/Zhao yuxin)