Drive tourism and hospitality industry and establish strategic cooperation
The morning of December 20, the same way tourism and tourism investment Corporation Beijing West Wanda (hereinafter referred to as Wanda tourism) in Suzhou reached a strategic cooperation, the same way tourism CMO Ma Heping, Deputy General Manager Xu Daoming, Wanda tourist industry attended the signing ceremony.
Visit with Wanda after becoming a strategic partner of the travel industry, both in product development, sourcing, marketing and mobile Internet has carried out extensive cooperation. Wanda travel industry through its stores offer brand and product promotion support for travel, travel with their PC to the Internet and mobile channels, as well providing peer support to Wanda tourism. After the signing ceremony, the same way tourism CMO Ma Heping, Deputy General Manager Xu Daoming, Wanda tourism separate media interviews.
Wanda Xu Daoming, Deputy General Manager of the travel industry, “said travel is an important strength of the online travel industry, Wanda strategic cooperation will boost tourism in brand marketing, product development, mobile Internet, such as the ability of this cooperation will be a win-win situation.”
Visit CMO Ma Heping said, “Wanda tourism is an emerging force in the domestic tourism industry and tourism, one of the strength of the most powerful entities, rather than after the strategic partnership, the same way tourism can provide our members with a wealth of leisure and tourism products. Cooperation between the two sides will become a model for business entities in cooperation with online travel. “
Wanda Wanda tourism Beijing culture industry group co Ltd, a wholly-owned subsidiary, is Wanda Beijing cultural industry group based on extension of the entire value chain of tourism travel agencies in strategic efforts to build integration and management platform, was established in 2013. Since its inception, Wanda launched a series of tourist industry in the domestic travel industry mergers and acquisitions, has acquired 11 travel agencies across the country, becoming an emerging force in the domestic tourism industry. 2014-Wanda’s total revenue is expected to be at least 7.5 billion yuan of tourism, travel in 2014, China ranked 15th in the top 20.
Same way tourism was established in 2004, is a leading one-stop online travel and leisure service providers, in 2014 the Chinese tourist group in the top 20, the same way tourism ranked 9th, is one of the top three online travel.
It is reported, and Wanda tourism sign strategic cooperation agreement before the same way Wanda culture, tourism has teamed up with industry groups to reach a 2015 strategic cooperation framework agreement has defined the same way Wanda tourism and cultural industries group will closely cooperate in brand marketing, and so on. It is understood, the same way the tourism theme parks owned by Wanda will be the cultural industry group total procurement value of tens of millions of tickets and related tourism products, thus becoming the first major purchase Wanda OTA for its tourism products.