Zhou Jinying: better use of the Internet to the service consumer

December 18-19th 2014 Conference held in Beijing China’s Internet economy. Following is the Vice President of Inner Mongolia yili industrial group company limited Zhou Jinying dialogue in the field aspect of the record:

Pan gang, Chairman of the Internet in the us, we, as the industrial enterprises should not be on the Internet without feeling, but don’t be too sensitive. Just like Tian said “crowd” like this word, we hope that this industrial enterprises should have this sense, while in the process of forming one’s own perception. Internet properties are more tools of properties now, so for the industrial enterprises, we use Internet tools to better serve consumers. Therefore, we propose the concept of thinking in the chain, is the future of a product is not an entity, it should be a process, should be a chain. In this chain to achieve a lot of Visual information. Like a classic organic milk we have launched full recourse system, all consumers through our website, five steps to organic milk, such as pastures, testing of raw milk and so on, so that also lets us feel the sense of thinking in the chain.

Erie has been to the benefit of globalization, we considered the world’s best resources to better serve the consumer. General Yang referred to the globalization of the Internet, we are bound to use this Web to make visible the invisible Web. We are a fast moving consumer goods company, communication is the most important consumer insights and observations, so the Internet has brought us a convenient and opportunity make us better consumers, in this product on the basis of innovation, transformation of the industrial chain. So the Internet is doing to our industry is indeed a blessing.