Nintendo Amiibo Store Exclusives: Brilliant Business Strategy

Nintendo Amiibo fever is in full swing. The train has left the station, and there is literally no stopping it. Retailers are now carrying store exclusive Amiibo figurines. Target specifically is carrying its own store exclusive Amiibo figurine featuring Rosalina & Luma (they are packaged together as one figurine). According to Amiibo Inquirer, so much chaos ensued to pre-order the Rosalina & Luma figurine last month, that Target had to actually cut off pre-orders. The incorporation of toys-to-life by Nintendo was a brilliant strategy. 2014 and 2015 could go down as major comeback years for Nintendo. From a business perspective, the availability of exclusive figurines in other stores is a brilliant strategy.

Mortal Kombat X: Kung Lao is Another Great Addition

The word is out, and Kung Lao is one of the official classic characters who will appear in Mortal Kombat X. His appearance in the game was leaked by the Finnish video gaming magazine Pelaaja (via the Test Your Might forums). Since the game takes place 25 years into the future of the Mortal Kombat universe, Kung Lao has become noticeably older. Kung Lao, as one of the classic characters of the franchise, is another great addition to the Mortal Kombat X roster.

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