Hard chew used cars e-commerce cake than the Internet “the fair”
At present, the used-car market is showing explosive growth. But with new car prices more low, labor costs are rising more, on the premise of cost increase market share must be compressed, this potential for used cars cake bigger and stronger, became in front of numerous traditional used-car dealer’s biggest problem. How to crack the? network and its used-car business transaction gives the answer.
Big enough to eat the cake
According to statistics, 2014 overall used cars turnover will reached 500 billion, overall of car volume will compared with 2013 doubled; and never view, market potential more is was exciting, from car tenure volume view, currently China of car tenure volume for 140 million, mature market United States of used cars volume for car tenure volume of 3 times times, developed used cars volume for car tenure volume of 20%, and China far below this a digital.
The eye cannot disguise the reality of the problem can be a number, use maikayi used car company officials as saying: “the cake again, and did not eat anything, anxious. “The official gave reporters a Bill. A valued 100,000 yuan used cars with 5 points of profit as a goal, then normal closing costs is 1200 Yuan, plus land, renovation, manual, petrol, time costs and all other costs, and a 100,000 yuan used cars the ultimate cost of sales to nearly 4000 dollars.
Meanwhile, new car models and styles, price is getting lower used-car prices because labor and other secondary costs does not fall, traditional used car trading patterns of increasingly low returns on investment, to sustain.
Take the fair under the “golden eggs”:
Since the traditional mode will not work, Michael card easy to used-car companies are starting to explore diversified ways, Chief among these channels is to build an Internet platform. Easier said than done, however. Maikayi used car companies according to the head of platform technical issue solved, but the platform also needs to invest, especially the platform extending its influence, which step need cost expenditures, which is already operating less reward-traditional second-hand dealer remains an unattainable dream.
At this time, the card easy used car company thought “by chicken-and-egg”: build operations on its own as a platform to expand other than find one already in used car sales scale platform partner, combining the advantages of resources, through commodity market channels, to achieve maximum benefit. And it turns out, the access network platform built for the maikayi have brought infinite business opportunities.
Data show that 2 million passengers every day in the used car business on the net, and form the basis for maikayi fast forward a large user base. After a period of cooperation, Michael card easy to used-car companies feel more myself, “looking for the right person.” Official told reporters, after using the net, costs fell, at least save the cost of 120,000 yuan, and cost reduction did not affect the sales of used cars, and today the company can guarantee sales of more than 100 a month.
Alliance card easy to used-car companies not only out of the different from peer development path, with NET platform consolidates its advantages. Maikayi used car late decision-makers have decided will further increase cooperation with the network, reaches more used car users, to further expand the used-car market.