Sixth Golden mouse contest entries soar more than more than 60 awards for the difficulty spike
Recently, the sixth Golden mouse · digital marketing contest call for entries period is coming to an end. According to statistics, the unit has more than 200 tournaments next year, add new entries more than more than 60 units, up 42% compared to last year, brand advertisers involved is as high as more than 300 or more.
From this year overall reported selected situation view, entries company main concentrated in network media and digital marketing company, which including Tencent, and NetEase, and Sohu, and Phoenix, and Baidu, and micro Bo, and Le depending on network, and PPTV, and aiqi art, and Sohu video, and Beijing East, and sogou, and Ali mother, well-known network media, Isobar, and good Yes, and Ogilvy century, and meaning ling. Isobar, and strength spread, and electric all digital, and Jill Peng Thai, and new interactive, and anbusipei, and anruisuosi, and Rui Shi Bofei, and CCE GROUP, and flat into advertising, and Granville moving marketing, and China Yi brand digital marketing, and blue cursor, and Han Granville scholar, and reflected Sheng Zhongguo, and weilawomu, and Guangdong meaning Bo, and Zhendao, and world show, and world heroic story, and Taiping Network Alliance, and OSCE sent, digital marketing company, Shi fun technology, and argon krypton interactive, and Naomichi micro marketing, and Swiss meaning constant moving, and flying advertising, and bosheng Yunfeng, and micro broadcast easy, and more au, and points into advertising, and pointing media, and master media, socialization and the mobile marketing company, and interactive pass, and mantle group, and poly WINS Wan He, and leisurely easy interworking, and aidesiqi, and touch controlled technology, and love click, and easy media, and With network technologies such as Visual media company.
Not only that, the contest but also by the beilide, Milan, a different number of digits, France Le and other Taiwan companies actively involved in, as well as camels, luolai home textile, sunshine, stars pictures, Chengdu International Finance Centre, Harbour City, Hong Kong and other brands of personally selected.
And in added of entries company in the, except industry leading yiwai, more has many industry rookie and is constantly innovation and business transformation of company, such as anjisiannate (Amnet), and Shanghai Kay complex, and Shanghai new collection, and refers to AU (all orange century group), and Chang wing group, and points all media, and Guangdong province wide, and collection run spread, and Rai media PR, and potential PR, and South are entertainment weekly, and in the depending on Gold Bridge, and Shun for interactive, and Bo run brothers,. Adapt to the innovation and development of media and new technologies, the contest added case category TV-Internet marketing, attract more corporate involvement of different actors in the industry chain, such as the Kwong tong, China digital TV, Skyworth, Huan network and other.
The other hand, judging from participating case, improve the quality of this great, each participating company is mustering strength, with the most wonderful pet quality.
With maturity and popularity of mobile technologies and intelligent terminals, mobile applications for leading brand innovation and marketing becoming more mainstream, this golden mouse contest entries in this case fully verified:
Mobile Marketing case number works with all leading integrated marketing classes are all accounted for 30% of the overall number of cases.
Social marketing also unabated in such cases not to be outdone, works number still occupies the first three columns.
This year sales have been also carried out a more detailed classification, but judging from selected, mainly concentrated in the video program/program into marketing and viral video marketing and video marketing.
In addition, 2014 is awake at the World Cup has brought a major brand marketing battle and again who is the biggest winner? To guess!
This year entries case covered of brand advertising main belongs industry more widely, car, and day of, and fast elimination, industry still ranked first camp, as TOYOTA, and Audi, and BMW, and Honda, and Beijing modern, and Dongfeng Peugeot, and Citroen, and Mei game de Republika-Mercedes-Benz, and Changan Mazda, and British Infiniti, and Lexus, and joint Lee China-Gold spinning/cute more/cialis, and Procter and-ProX/Olaymen/sea fly silk/Pantene/floating soft, and Reckitt Benckiser Shi-Durex Republika, and jieshibang, and Kao, and Paris l ‘ Oréal, and Mary Linda Kay, and Maybelline, DQ ice cream, Jeep, NIKE, PUMA, Zespri, Pepsi, o excellent, bein, gold-collar Crown, Danone, Denmark blue jar of cookies, well, gorgeous food, jiaduobao, master, Coca Cola, robust, pulsating, Nestle, yili, mengniu, Tomson times health and so on.
Digital appliances, and financial insurance, and medicine, industry followed subsequently, as Philips, and Haier, and Hisense, and Huawei, and HP, and gionee, and Lenovo, and beauty of, and small dog electrical, and Cisco, and livelihood Bank, and peace Bank, and Taikang insurance, and Sun insurance, and one by, and hundred Ocean medicine, and Guilin three gold, and China pigment pharmaceutical, and people Fu medicine, and GUI Dragon drug industry, and magic pharmaceutical, and Yunnan baiyao,.
More can see of is, like Coach, and GUESS, luxury brand also began stride into digital marketing field, Pizza Hut, and really Kung Fu, and KFC, and drops drops taxi, and net, and GOME online, and Red Star Beauty Kay Dragon, and Jingdong Mall, and poly beauty excellent products, and suning easy purchased, and ctrip, and excellent clothing library, and excellent purchased Mall, and day day Shun, online electric commercial and the logistics enterprise also defiant, also, like China live hotels, and properties in housing, and Shanxi cloud qiushan scenic, and Shanghai K11 shopping Art Center, and Aegean, and Tianjin big Hyatt city, and Hong Kong Disneyland, Zhuhai’s hengqin changlong, Madame Tussaud’s Wax Museum and the sea kingdoms traditional offline companies have begun marketing new areas to shape a new voyage of discovery.
Is the case every year, especially this year! Who can compete, won awards, we’ll see. Next, the sixth Golden mouse · digital marketing competition is about to enter a tense phase of evaluation, the trial will consist of 160-strong judging panel of marketing experts online selection, both tentatively scheduled for March 20, final awards will be made by more than more than 50 from Internet media, a digital marketing company and brand advertisers the industry’s leading experts in the field, such as voting, deliberation and debate. So stay tuned.
Article source: nets win the world network