Shun Feng again test e-commerce: Why join the cross-border sea washes the force
February 2 news this morning, following a fresh kind of “optimal”, O2O community, “Hey”, the SF again, exploring the field of e-commerce, the introduction of cross-border e-commerce Web site “Shun Feng Haitao” (SFHT.COM), focused logistics why SF to join a cross-border e-commerce craze? SF has a direct sea washes the shopping site necessary? SF international merchant services business unit Vice President Ren Xiaoyu when communicating with our answers.
Resolve trust issues
Shun Feng, the maximum value is service and brand reputation. So whether it is fresh “SF selection”, or the sea washes the electrical contractor “Shun Feng Haitao” want to “SF” quality endorsement, addressing food security, trust in cross-border e-commerce issues. Shun Feng Haitao began trial operation in mid-December 2014, January 9 formally launched, category include mother and child, health and beauty, such as products from places such as Europe, America and Japan and South Korea.
According to Ren Xiaoyu introduced, as distinguished from Sky cat international, Ocean Pier platform approach, Shun Feng Haitao using proprietary models by Shun Feng Haitao unified procurement of goods. Path of the product, there are two: first overseas warehouse straight hair, and the second is by entering China. Overseas warehouse in Hong Kong is already running, and more are planned. Free trade zone, Shun Feng Haitao has been stationed in Guangzhou free trade zone, followed by Ningbo and Hangzhou.
Actually Shun Feng zhiqian has launched “sea purchased Feng shipped” trans-service (SFBUY.COM), why to from “sent water” role cut “production water” of role, Ren Xiaoyu answered is “trust”. He said, Shun Feng do Hou end service completely didn’t problem, but currently and no unified standard, which merchandise is good of, which merchandise is bad of, also no benchmark type of things out, Shun Feng wants to let this pieces things more specification.
“Cross-border e-commerce now has two modes of self-and platform, no matter which model of supply chain is very complex, and back-end channel is narrow, especially small sellers on the platform, are eligible, with the ability to do these things, there are still uncertainties. In this case, we feel the need to try it yourself and see if it can give consumers another option. “Ren Xiaoyu said.
Interact with the optimization, Hey
In fact, not so long ago, fresh class of shangshunfeng optimization also announced the launch of cross-border business, plans to increase its overseas direct mining operations. This also means that in a cross-border context, SF is optimized and the sea washes the dual-platform operation. Ren Xiaoyu said, two core business focus is not the same, preferably with food, although it is Haitao’s core business, but it is more focused on “entry” problem.
According to Ren Xiaoyu’s introduction, preferred more direct mining trade patterns to enter China, Haitao was more concerned about cross-border direct mail or bonded, solve the problems overseas suppliers to China’s barriers to entry. Haitao compared to optimized will have more categories, including maternal, beauty and a designer, and so on.
Many view, though SF has experience in logistics, but lack of experience in commodity supply chains. Ren Xiaoyu said, Hey before and preferably have accumulated many supply chain professional, and do cross-border e-commerce platform company, did not do well. Next, Haitao will announce and world renowned supply chain companies.
“On the surface of cross-border e-commerce is something new, but from the standpoint of supply chain, line is 30 or 40 years, you are all mature things to play, there is a professional team and talent pool, we just need to combine these effective, just not the same sales end. On the procurement side, and traditional offline trade without distinction of any kind, we and the combination of these talents, can immediately get through supply chains. “Ren Xiaoyu said.
The other hand, the sea washes the control over the entire supply chain process and resources, besides Shun Feng Haitao, front end, Hey is one of offline channels, optimization is one of the online channel.
Walking on two legs
Shun Feng Haitao direct mail logistics and bonded in two ways. Ren Xiaoyu said that direct mail business for sea washes the play more smoothly, because Costco is a SF customers, direct mail air lines, SF has its own aircraft, above the clearance, and data for each e-Port docking completed, French SF very strong national coverage.
In the bonded goods, many reflecting the sea washes the company rules and policies is not clear. Ren Xiaoyu admitted that stock business forms at issue, firstly to promote the development of cross-border e-commerce, second place will have to do with the traditional trade monitoring system, a new monitoring system for individual cross-border e-commerce, this system did not come up, so we felt a bit of a mess.
“But the debate does not represent risk, on the other hand there is a good chance, any company can participate in the project to explore together how to be more reasonable. “Ren Xiaoyu said.
Shun Feng Haitao online for nearly a month now, but it’s still at the stage of testing the waters, SKU only more than more than 30, and audience in the online promotions free shipping. Ren Xiaoyu said at this stage does not take into account profits, but cost control is very confident about the future.
Partly because Haitao is bulk purchase, there can be a more lowest price, and the second is SF on confidence in its ability to control the logistics cost. For now, Ren Xiaoyu more consumer-public praise and recognition.