O2O launches mobile application report: user capital double boom
On January 30, 2015, the first domestic O2O media path network with the country’s largest independent third-party data service providers TalkingData cooperation, jointly publishing the 2014 O2O mobile industry application report. Reports about O2O mobile applications and statistical analysis of the whole situation, and into the food and beverage, automotive, medical, travel and other 16 trade coverage for different applications, and summarizes the active rate comparison.
Reports indicate that 2014 1 December in TOP1000 O2O mobile applications cover applications, O2O number applied from January 27 in December to 44, rapidly increased number of industry applications, covering more area. O2O in mobile applications, food and beverage applications the maximum number of, 25.6% per cent of total applications, followed by the automotive applications, 18.9%; community, tourism, and mother and child applications followed by. Restaurants, for example, mobile applications the user is a beautiful round purchases coverage ranked first at 16.17%, followed by public comments, to 9.27%; the third is Baidu glutinous rice at 3.3%. of the top three applications development for a long time, users accumulate more, remaining active coverage and rates are relatively low.
Typical applications are emerging, O2O double boom industry growth and capital market financing. 2014 American takeout jumped 105 times times the size of the user, where is 81 times this weekend, APE test bank is 53 times. User sizes mushroomed, and huge market space to attract the favor of the capital. 2014 today within the year, drops a cab to raise 800 million dollars, hungry to raise 80 million dollars, PP rental US $ 70 million, O2O sub-sectors, enterprises have been for millions to billion of capital boost.
Report also draws the O2O mobile industry Atlas, O2O services rooted in people’s diversified needs, now basically covers all beer and Skittles, various aspects of married life. In these application in the, catering, and tourism and community O2O application of coverage and heat high, beauty round purchased, and to where, and 58 with city in each industry of TOP1 application in the coverage row in Qian three name, respectively is 16.2%, and 8.18% and 6.98%. worth a mention of is, in Top30 of application in the, BAT application accounted for mainstream, Tencent Department application of layout more wide; second is beauty mission its of beauty round purchased, and beauty mission outside sold and cat’s eye movie; also some BAT yiwai of emerging application as good bean recipes, and Weekends, such as where to go.
Currently, O2O has spent has to B2C thinking, and network commercial platform for logo of “chaos period” and to buy for representative of “Bud period”, are by to mobile Internet rise for logo of “preliminary development period” entered to “high-speed development period”. this a period, travel, and medical, and education, and catering, and life is closely related to of subdivision field application have emerged, for people provides has more convenient of lifestyle.
In addition, at the press conference the top grade road network and TalkingData also released the “O2O mobile application Award”.
Senior Director Tao Jingqi TalkingData data platform at the meeting said: “TalkingData a long time delving into distributed computing infrastructure, mass data processing, data mining algorithms, data have become bones of the gene. Expect TalkingData neutral, professional, and data services to large multi O2O gives more value in the field. ”
Road network CEO Liu Wanlan said at the press conference: “the future road network will be TalkingData further closely released O2O industry’s critical data. For investors and provide users with more data and analysis. ”