2014 exam on the Internet, Baidu Sun-bright eye transcripts
In 2014, the Internet continues to change the world. As one of the three major Chinese Internet, Baidu’s actions are worthy of attention. In today’s competitive Internet marketplace, now competed for China’s Internet leader has overall strength, strategy and layout stage. Despite the grim situation, how Baidu over the past year has produced transcripts? What is the strategy 2015, Robin? Under the influence of the Internet on eBay will go to China where?
Moves from the PC victory to victory
Already released earnings figures, the average 2014 Baidu’s revenue has continued to grow, three quarter total revenue rose more than 52%, the growth rate accelerated for three consecutive quarters, total revenues in the third quarter to 13.52 billion yuan, up 52% from a year earlier. of these, search based on the business’s online marketing revenues is still Baidu’s main revenues.
In recent years, Baidu’s dominance in the Internet search market, while sogou, 360, smarter search engines such as the Chinese search market, but Baidu still dominates the search market in China-ologist, dominance unchallenged. In 2014, Baidu continues to expand not only the absolute advantage in search, also on the basis of a positive to expand into new areas.
As you can imagine, in the context of mobile has become the new battleground for the Internet, Baidu also made positive explorations mobile business. Is different from the PC end of the market, Baidu is facing a new environment on the mobile side, more competition, more difficult and more complex technical problems, but continues to maintain the leading position in the search business, Baidu, need to have more than 70% or 75% mobile search market share, which in complex mobile user entry appears to be difficult to achieve. Watch 2014 Baidu’s strength in mobile do not rigidly adhere to the search business, but on all fronts, and the explosion of ways.
Can be seen from the reported data, Baidu’s sales, General and administrative expenses in the third quarter over the same period last year, an increase of 95%, research and development spending over the same period last year, an increase of 68%, the main part of this spending growth were promotions for mobile product. In fact, over the past year, Baidu is not only the core business investment, also made an investment for strategic focus areas, and focus more on its core product and brand marketing promotion aimed at fierce mobile battle to get a head start. These practices have made some return, Baidu two years ago, 10% per cent of total revenues of mobile revenue by 2014, this proportion has reached 36% in the third quarter. mobile services is an important driver of Baidu’s revenue growth.
In addition, reported third-quarter earnings at Baidu, Baidu, the commercialization of more rapid growth than mobile search mobile search traffic speeds. This indicate that in 2014, company’s strategy remained focused on the accumulation of flow in the mobile search market, commercialization is not particularly active. In the fierce battle for the mobile search market, Baidu this is obviously intended to compete for market share, accumulated traffic and data first and then consider commercial. Mobile search is still in its early stages, Baidu “beard well lathered” strategy 2015 should continue.
Qiuhe in the chest, lazi preparations
Can be clearly seen from the chart, 2014, Baidu has been through acquisitions, investments, cooperation and the way continue to complement and enrich their own line of business, which focuses on technology, business, finance, education, culture, games, and transportation sectors.
In 2014, the current competition between Chinese Internet leader began to change layout of comprehensive strength, strategy and competition. BAT’s three core business and revenue structures, but business has increasingly overlapped. Beyond the core business continue to increase investment, actively build ecosystem, develop a diversified business and long term business as BAT three shared future strategy. 2014 Baidu input is the most technological areas, v reputation, strategic cooperation with vanke Group (Baidu provides services such as data), Baidu post bar Baidu, and Baidu platform strategy is the enterprise platform for optimizing and application of technologies of the self. Cheetah investment mobile Internet security company moving, IndoorAtlas, and Pixellot by absorbing other companies of leading-edge technology, to complement their technical abilities. With the development of Internet, Baidu will constantly improve their technical capabilities, optimize and improve our existing products and services.
Addition, in 2014 Baidu also launched has a compared special of platform–“Baidu direct,”. as mobile Internet Shang of important layout, Baidu independent development of “Baidu direct,” platform may in 2015, even back of is long a period within are does not on Baidu of revenue produced directly of major contribution, but this platform undoubtedly on Baidu of mobile ecological is vital of. Clear, Baidu has a few remaining technical progress are in the public service based on Enterprise Services, “Baidu’s direct number” is a business platform for direct services to enterprises, in Baidu’s mobile ecosystem it should be gradually at the core. Meanwhile, “Baidu direct number” also moves the Baidu search, Google map and other fields of applications and services connected to generate greater synergies.
Do not rely on form and content of business innovation, relying instead on technology as a driving force of development lines of business. One can imagine 2015 Mr LI will still rely on technological advantage Internet marketing initiative, which set the stage in 2014 would surfaced one by one in the new year.
In electric commercial aspects, Baidu first acquisition has buy website glutinous rice network, and to very fast of speed launched has more items service, on Baidu glutinous rice for has brand upgrade; June, Baidu and Beijing East common launched created has “innovation hardware open platform”, to hardware manufacturers provides Baidu and Beijing East common of technology, and products, and channel, and marketing and data, multiple aspects of advantage resources, the platform and Baidu is active research of smart hardware products echoed, is Baidu open itself products channel of important layout; Besides, Baidu’s future may also attack O2O and international e-commerce field, its Wanda business investment and acquisitions by Brazil’s largest GroupOn Peixe Urbano is a proof of these two ambitions in the field.
In the area of e-commerce, Baidu also invested logistics service provider system oTMS, for Baidu, which has not yet been formed e-commerce system, the logistics force and perhaps not too early to reflect, but Li for the determination of the areas of e-commerce can glimpse of one or two from this investment.
On the financial front, 2014 continued Internet financial boom, in a shuffle after Baidu started to shift to prudent financial policy. January Baidu acquisition has online Lottery website Le color network, five months Hou of World Cup during, Li on taste to has March Lottery field of sweetness; “Baidu wallet” is Baidu electric commercial, and O2O, and financial, all business in the of important links, is mobile Internet future service in the of important constitute, official launched paid business brand “Baidu wallet” not only perfect has Baidu of commercial ecological, while also for Li next of strategy provides has based. Unlike Alibaba and Tencent building practices in the financial system, Baidu in 2014 in the financial sector is not aggressive, is taken with the traditional strategy of financial institutions to cooperate.
In 2014, the BAT have been massive investment in the field of education, these inputs are at an early stage with a heavy BAT core strength characteristics. At first, Ali Baba’s “Taobao classmates” is another Taobao of course trading, while “Tencent classroom” is a learning platform based on QQ, “Baidu” Education’s main purpose is to help learners search for all courses. But with the BAT three for online education and understanding of, their rendering and input in education are changing. 2014 Baidu online educational platform and offline educational institutions are investing behavior also explains, Baidu will be for some time to come deep within the field of education, really begin to consider how scientific online education should do. BAT sound inputs to the online education, millions of people will benefit from such education.
In terms of culture 2014 Baidu first Korea SM entertainment reached a strategic cooperation, and published the combination of consumer finance and the film industry-the best game and expanded investment in online video site aiqi art has been. Baidu in the layout is mainly in the areas of both content and platforms, cooperate actively expand the content of the movie, but also into opening and operation of communication platform. Meanwhile, Alibaba and Tencent’s action is not small in entertainment, 2015 and cultural fields, especially with regard to entertainment, or will have a fierce dogfight.
In addition, 2014, Baidu also invested in a global taxi Uber Blue interactive and mobile games developers. Taxi, games are not closely linked with Baidu’s core business, Baidu’s investment in these two areas have some speculative means.
Of course, even the “big wigs” can’t do all Internet businesses, every business is doing fine. Both Baidu and Alibaba and Tencent, and so-called strategic layout mentality, the emphasis is to continuously expand the scope of their core business in order to enhance their core competitiveness. While actively try out new areas in order to enhance their business content, grab fleeting market opportunities. Coupled with early inputs and management, by the end of 2014, Baidu has been living in social, local, maps, search, hardware, gaming, mobile distribution, security, culture, field of e-commerce, the Internet, financial services, logistics, and so on down a pawn, Baidu in the face of changing Internet, it must be ready at any time.
Science and technology are the first productive force
Strategy to become a technology-oriented enterprises is the core of Baidu, and Baidu for its position. In 2014, Baidu has a wealth of not only technological innovation, while strength in science and technology would reach the level of world-class technology companies.
During the month of June 2014, Baidu and Google, Yahoo, Microsoft, and four other technology companies such as Goldman Sachs made a race-to predict the results of the World Cup. These companies are currently the world’s leading technology companies, in terms of both large, artificial intelligence, software has a lot of input. In this contest, Baidu to result the highest access to the world’s first score. Not only on the technical capacity of Baidu proof a proof for China’s scientific and technological strength.
2014 Baidu achievement in core technologies and layouts can be viewed from two aspects, hardware and software power:
In hardware aspects, 2014 Baidu released has BaiduEye, and Baidu unmanned driving car, and small degrees robot, and DuBike, and Baidu chopsticks found, and Baidu cool ear, and Baidu Cool Box, and Baidu magic mirror, number paragraph different function, and different field of hardware products, which small degrees robot as a paragraph smart question-and-answer robot show has Baidu intrepid of AI technology, and Baidu chopsticks found from a concept products to real was production out, also let industry good to insight has a Baidu of development capacity. The technology behind these products and applications vary, but you can open is, Baidu has a number of world-class technology and talent, as long as the layout properly, these technologies are converging to conjure huge commercial energy.
On the software side, 2014, Baidu has introduced a smart chess observed cloud system cloud speed Bingo, Baidu, Baidu, Baidu, Baidu forecast medical brain, and Baidu is still in the development stages of the brain project. Baidu two years ago established the first research institution IDL (deep learning Academy), focusing on data and research in artificial intelligence in May 2014, Baidu has not only expanded the Academy, still attracted a field of artificial intelligence and machine learning–one of the most authoritative international scholars of Wu Enda to join. Baidu’s technical capabilities, the world’s best-known pundits expressed in one sentence: “I believe that at this very moment, in all the companies, most likely breakthrough in artificial intelligence. ”
In August 2014, Baidu laboratories started jointly with the United Nations development programme, both to build large data joint laboratory, the laboratory will analyze industry data processing and forecasting, provide recommendations for the formulation of development strategies of the United Nations. At this point, the Baidu services from industry, national transition to a global audience.
Science and technology are the primary productive forces, after the arrival of the third technological revolution, we have seen the power of technology and advancement. As a technology as the core driving force of enterprise, Baidu’s future depends on its mastery of core Internet technologies and the creation, stick with it, Baidu’s future is bright.
Conclusion
This year is the 15 anniversary of the company, in the past 15 years, Baidu’s Internet from a search engine into a “giant” on the Internet in China contributed to the development of the Internet and the world is clear. Step into 2015, Baidu is facing tougher contest between strong competitors between capital operation and business integration, the growth and impact of emerging start-ups, continues to meet the challenges in the process of, Baidu also continued to practice each of the Internet and the Internet company’s mission–to change the world.