Health products will hold the home market, “half the sky”
“Google’s $ 3.2 billion acquisition of NEST building smart home platform”, “Apple launches smart home platform HomeKit”, “Samsung Smart Home Platform” … … In 2014, the major Internet companies have to seize the home entrance of wisdom, wisdom house fire to one another. Tall Internet upstarts competing for home devices on entrance flow, but what are some flagship attached at the entrance?
CCW 2014-2015, launched by China’s intelligent home (health products) set out in the report of the study on the development of, apart from the noise, traced back to original, healthy products is consumer-grade home market worthy of the “killer”. Both “high viscous rigid demand” and “broad user base” characteristics, health product data element, both in depth and breadth are full of imagination. It can be said that development of health products is not only the home of short-term “Vanguard”, but also will become the future long-term market “pillar”.
Health services, 8 trillion yuan total plates, still has “no cap” for imagination
With the continuous improvement of people’s living standard, people paid close attention to their own health, and to the active inspection body from disease, treatment of disease, disease prevention changes and generate a demand for healthy lifestyle management intervention. My height increased focus on health services in recent years to a record high point it as deepening medical service development, improving people’s livelihood and an important measure to improve the quality of health. In October 2013, the State Council promulgated the several opinions of the State Council on promoting the development of health services, that “by 2020, the basic set covering the entire life cycle, rich, well-structured system of health services”, “health services total would reach more than 8 trillion yuan, became an important force in promoting sustainable economic and social development. “To say the least,” 8 trillion “large, completely can be described as” no cap “market, which occupy an important place in which home health products.
Second, data technology in the smart home health products used in the wanton gallops, and tap “century of gold”
Data technology is cloud computing, Internet of IT industry and a disruptive revolution. On the wisdom of home health products, has accumulated huge amounts of health information for home users, which contains personal information, vital signs, and continued fast growth of information in health data, contains a wealth of information. Information stored in the smart home health products can be said to be “the century gold mines” using large data technology in cloud platform for intelligent analysis and processing of these data, can provide consumers with a high level of personalized health management, remote expert diagnosis and treatment services which raise the residents ‘ personal health management level and service level of family health services clinic with outstanding value. Data technology would boost intelligence home health products applications up to a new level.
Third, product “small but smart, after complete”, the business model “to buy or lease, leans back and win-win”
Along with China’s health care industry gradually liberalized, “embrace the Internet” is a general trend. Good “ToC” genes will usher in a revolution home health products.
Currently view, at this stage wisdom home health products of promotion to “small and skillfully” mainly, more function full and complex of large equipment in market gradually mature Hou again go into market, involving of products including “seven big class”, based sex smart treatment equipment, and life signs smart detection class equipment, and smart health nursing class equipment, and health with smart appliances equipment, and emergency type smart nursing products, and home Ward type smart nursing medical equipment, and TCM class smart medical devices.
Data source: CCW Research, two thousand fourteen-twelveths is different from the traditional meaning of “consider traffic consider making money after” intelligence home health products has a full range of business models. Most applications at this stage is “product sales and rental service”, taking into account the health products has high rigidity of rigid and user needs, and rental models have better profit margins. In addition, health products can also be derived from profit-sharing model in hospitals, patient care service models, value-added service mode of medical channels, third-party, such as chronic disease management advisory modes modes, along with the deepening of the application, each intersection of business model innovation with great imagination.
Epilogue: wisdom home fires burned more and more, “brains” engineers needs common, close to life, closer to the real health needs is definitely worth every product manager needs to dig deeper.
From: CCW