Battle of flow: barcodes or leveraging the flow line for weapons

O2O:online to offline, refers to the business model of online to offline users through online ordering payment, merchant via offline delivery of goods or services. This mode in recently a two years in with mobile Internet of fast development and by hot holds, regardless of is BAT, also is entrepreneurs, are hopes in this outlet Shang fly have more high, but actually on many traditional industry for, how further expanded online flagship shop of sales of while, also can put line Xia shop flow maximum may of conversion into purchased is now thinking up of problem.
Many businesses zhiqian are online Xia stores layout has II dimension yards, hopes user scan concern, thus can in follow-up started marketing promotion, but this passive type of marketing way, arrived rate very low, more alone purchased conversion rate, so began has brand put breakthrough put to has merchandise barcode Shang, barcode is merchandise natural of identity proved, any a merchandise, in production out zhihou, will with a exclusive of barcode, user as long as with phone Taobao sweep a sweep barcode, on can directly arrived this merchandise of details page, Businesses also can through recognition its different merchandise of barcode and to user provides different of promotions combination, stimulus user immediately completed line Shang purchased, thus can greatly improve line Xia user of purchased conversion rate, 2015.1.13, Hong Kong well-known tide brand B.Duck small yellow duck teamed up phone Taobao, and yards Shang Amoy and the Hangzhou West silver Thai city, on completed one very has representative of through barcode completed line Xia to line Shang of marketing activities.
We all know B.Duck little yellow ducks in Taiwan in recent years, one of the most popular cartoon character, with its lovely shape and innovative offline activities, for people to talk about it. And this B.Duck small yellow duck borrowed and Hangzhou West silver Thai city held of new year show activities, attract has large of user for visited, and to expand activities of interactive sex and increased line Shang of products purchased flow, B.Duck small yellow duck together phone Taobao, in site specifically layout has attached with barcode of its several hot products propaganda poster, user just select good himself like of style, through phone Taobao sweep a sweep this style products barcode, can entered to the paragraph products of official show page, in show page user except can more detailed of understanding products specific function parameter, also can obtained this barcode activities exclusive of offers red, To guide the user to complete the purchase on the spot.
Whole activities with B.Duck small yellow Duck was people by known of cute styling and line Xia exhibit gathered of popularity, through user with phone Taobao scan hot merchandise barcode of action, put line Xia user flow very natural of guide to line Shang, again through interactive and interests stimulus, further improve site of purchased conversion rate, thus makes whole activities effect compared to Yu yiqian simple of brand show to upgrade many, for yihou of line Xia activities created has a is good of can reference form.
In the Internet age, experience and can lead users to message resonates with and more easily accepted by the user. From traditional deluge of advertising to promote a single feature, and now this with branding design proprietary interactive tools to improve the user experience, is rarely seen in China. With B.Duck little yellow duck that was familiar to young fashion brand, joint cooperation can speed up the phone Taobao application bar code in influence and awareness among young people, as Ma had predicted: “code” would be the fifth-largest mobile portal of the future.