Dual drive brand and product advantages Iworld Beijing Tong reaped the gold sale in two awards
January 16, by DCCI Internet Data Center hosted of iworld2015 interactive marketing World Assembly in Beijing held, is attention of 2014 degrees gold win pin awards of award list also in night of awards Festival Shang announced, Beijing East with in brand end and the products end of innovation performance, in one fell swoop picked was “data products technology TOP100” and “Iworld Awards 2014 degrees gold win pin awards-annual led enterprise” two items awards.
As by invited guest, Beijing East Group Deputy President Yan Weipeng attended has day of data technology marketing concert Conference, published has “big data era of electric commercial precision marketing” theme speech, and on “how let big data for you profit”, related topic, and brand advertising main, and media people, and agent company, multi guest representative interactive dialogue, common discussion big data of value and electric commercial marketing change, raised participating persons concern and hot on the.
Product innovation to upgrade the Beijing Tong hit e-commerce on-line marketing pain points
Iworld Awards Gold top sales award “data products technical TOP100” award by the industry as the most grounded, most professional value of awards designed to praise to influence and change data product of China’s traditional and modern commercial DNA technology. The Beijing and Tokyo through marketing and promotion platform and Beijing Dong Yun database as demand-side platform and e-commerce operations analysis and optimization of systems succeed list.
East Group Vice President left for Beijing Yan Weipeng
Analysys data show that DSP is expected in 2015 China advertising market size reached 6.89 billion yuan, programmed to purchase will become a trend, the market potential is huge. Beijing Tong who is in Beijing East proprietary DSP Platform “JD business class” marketing innovation based on an upgraded platform, was formally launched in September 2014, while radiation Jingdong Mall and patted the net marketing both product systems, and two comprehensive service platform for advertisers.
Which, Jingdong Mall marketing system contains has Beijing selected booth, and Beijing East Express, and Beijing East straight voted, and Beijing pick guest four class advertising products, covered has brand show, and search marketing, and RTB, and socialization marketing, and mobile marketing, diversified of marketing form–Beijing selected booth used of is by days billing (CPD) and by advertising thousands show paid (CPM) of form, Beijing East express and Beijing East straight voted used of is by each click paid (CPC) and CPM, Beijing pick guest is used by eventually sold amount paid (CPS). According to Yan Weipeng said these marketing forms and payment, all have their own characteristics and advantages, and organically combine the flexibility to meet customer needs at all levels. Putting in operation, Putin associate-marketing platform through its resources, brand merchants, using an account all operations marketing products can be realized, and to supervise the whole NET, simple and convenient.
In addition, Yan Weipeng is also on hand to share the Jingdong O2O marketing mode of exploration–East from Cabinet. Users can simply select it the next single “self made containers” shipping method, items purchased as fast as I can to the nearest custom cabinets, users with SMS order number or pick up the QR code after you complete the identity verification can be in containers made terminal credit card to pay goods. In addition, through Cabinet DM, the QR code on the sample, and user guide again to East of Beijing shopping platform, implements from online shopping, offline payment and delivery, and finally to accurate drainage to online shopping for closed-loop.
Jingdong brand superiority accumulation leads the e-commerce marketing innovations
The East won the “Iworld Awards 2014-gold top sales award for leading enterprise of the year” award, and long-term accumulation of Jingdong group big brand is inseparable. Mobile development trends as well as the increasingly fierce competitive environment, Jingdong punches repeatedly in recent two years. Among them, the depth cooperation with Tencent Beijing associate-marketing, on-line marketing platform is the market two important initiatives, Jingdong’s ongoing effort to build a new electrical contractor marketing ecosystem, is committed to promoting e-commerce marketing industry as a whole pattern of change.
In the category of choice, Beijing East resulted in more than 40 million sale of goods, and merchandise on sale authentic licensed properties, to protect consumers ‘ interests. Relying on a strong-built logistics system, Jingdong proprietary product orders over 80% can achieve the same day or the next day. Category rich, authentic licensed Jingdong, logistics become the most unique brand. Huge amounts of high-end online shoppers converge, become the Foundation of Beijing general marketing platform.
With the coming era of media fragmentation, network traffic and behind the audience starts to become dispersed, while the large audiences can be directed, so that the flow of information to specific groups. With support from the large data, any media traffic can be directed over the precise population are shown in real time to those who want to see it. Yan Weipeng, greater data accuracy of the e-commerce advertising, Beijing Tong is supported by data for accurate directional marketing, advertiser’s investment cost can be reduced effectively, improve e-commerce Marketing ROI.
Also, and Tencent of strategy cooperation deepening is Beijing East in mobile of electric commercial marketing of breakthrough punches, last year in has obtained has micro letter and phone QQ two big Super social platform of a level shopping entrance Hou, Beijing East lay has “micro letter, and phone QQ two big Super entrance + Beijing East client” of mobile end three driving carriage pattern, both constantly attempts to innovation sex of marketing promotion and the specific of advertising put form, such as, Beijing East first and wide points pass cooperation try water micro letter pictures advertising, and Micro-shop on-line for industry initiatives such as e-commerce marketing model provides a reference for innovation.
2015 e-commerce digital marketing cooperative, said Yan Weipeng, Jing-Tong will remain committed to the optimization and upgrading of hope partners winning business with brands digital marketing era.