Indoor positioning technology or changing market growth
Prior to 2009, November 11 is just an ordinary day, and by 2012, it has become a platform for online sellers, suppliers, logistics enterprises in the battleground. From heaven cat, Beijing East, trade quicker Inc Monrovia, dangdang, Gome’s online store, suningyi, and so on, to offline home appliance chain stores, shopping malls, are head-to-head competitors. Cat double 11 move ends this year turnover accounts for rapid growth, only 7 hours 36 minutes and 6 seconds, mobile sales exceeded 10 billion yuan. Cat double 11 shopping on the day after the Festival ended, media reports: within 24 hours reached 57.1 billion yuan in sales.
Faced with such a set of impressive figures all over the world and at every step of the e-commerce shopping section, Mall business groups how to take the trend of Internet technology to deal with continued market share erosion, combined with the application of new technology to explore new economic growth point of itself under specific conditions?
“In search of deer” rational triage guidance and optimize marketing landscape
Find deer APP is the first indoor navigation application. To complete accurate indoor positioning services, airport, shopping the best information is available. 2014 Christmas during, found deer belongs of Beijing wisdom figure technology limited responsibility company and national line city of part mall as: Beijing silver Thai, and Xidan Mall, and kardan square, and Li Bai square, and Jinyuan era Mall,, reached line on-line Xia combines of indoor positioning technology marketing activities cooperation, relies on iBeacon and wireless end of APP tie, personalized achieved “looking for heart of Santa” found treasure activities.
Chengdu event iPhone6 winners
Send Bluetooth base station based on iBeacon Protocol, through a built-in Bluetooth 4.0 chip, capable of sending and receiving Bluetooth signal 2.4GHz, which interact with the Smartphone within a range of 50 m. Positioning accuracy of sub-m. Combined with accurate positioning technology for different interior Mall plan, sets the treasure hunt line, in Mall promotions during the Christmas season, consumers involved in the treasure hunt in the mall field, to guide the consumer group passenger flow.
4 synchronized activity in the city, two-day active user 29376, boot times 283,242 times. On a per store basis, average time per unit two days amounted to about 7 hours. 25th one-day activities to participate in 90% of the total participation rate statistics, high design attractive to customers of the marketing game.
Christmas “in search of deer” marketing activities in official statistics
Wireless Terminal growth trends for O2O embraced market economic
Media data for this year’s “double 11” Shopping Festival in reading has referred to “can feel mobile tide coming here in 2011, but the idea was not realized. On the wireless side, games and social advance, and after several years of development and user habits, year 11, true mobile e-commerce is becoming a trend. “Mobile Internet technology helped to prompt the wireless side of a geometric growth, promoting e-commerce to accelerate the rise is also a mall retail entity cannot avoid the challenge.
Official survey data analysis
On wireless terminal increased Zhang trend and indoor location technology of O2O platform can for Mall economic brings which effects, Beijing silver Thai marketing department head said “in smart mobile terminal can touch up age dimension degrees more broad of now, wireless Terminal application and scene field interactive, from statistics data interpretation view, 75% customer on ‘ found treasure ‘ of game way was is fresh, two days of 7 times activities in, repeated visited rate can up 33%, this O2O platform Xia of innovation marketing interactive way, worth a try. ”
“For consumers, online date about promotions information, offline experience the pleasure of shopping and participating in games, is a carved arrow three things. For shopping malls, is also a step in the traditional offline shopping experience ‘ Internet thinking ‘ promotion strategies. For now, the marketing effectiveness of potential is considerable. “Xidan Shopping Mall Marketing Director said.
“Indoor positioning technology to provide personalized interesting marketing campaigns, Mall find new direction of converging passenger on the one hand, on the other hand have found malls new possibilities for future economic growth. “Wisdom figure CEO Ouyang said.