The micro socio-economic impact study report released in Beijing
On December 26 by the China Research Institute of information and communications (former Ministry of industry and information technology, Telecommunications Research Institute) research of the micro socio-economic impact study (hereinafter the report) released.
The app for the first time in the report on qualitative and quantitative analysis of the socio-economic value. Studies have shown that micro-consumer information-driven over the past year to 95.2 billion, pull up on employment of 10.07 million people, for micro-enterprises and small-government innovation provides a good platform for application on people’s livelihood.
At present, the mobile Internet at an early stage of development, and its transformative impact on the economic and social potential. Weixin as China’s largest and most active mobile Internet users apply to highly bonded agglomeration and constantly innovative effects, as an agent of social change and the growth potential of the economy to the new power source.
Micro letter pulling billions of information consumption, become important engines of economic growth
Micro-credit has become the major force driving information consumption. For nearly a year, micro-scale of direct driving information consumption had reached 95.2 billion yuan, equivalent to 2013 total information consumption of China of the 4.24%., pull the data traffic consumption is the main source of micro-driving information consumption, share of micro information consumption reached 85.7%, followed by micro gaming platform and the public, driving information consumption accounts for about 8.5%.
The app platform ecological ripple effect
Micro letter gradually pulling effect on the cost of living. Despite the commercial exploration of the app has just started, but the app directly led to the residents ‘ consumption expenditure has reached 11 billion yuan. Noteworthy is that mode directly by micro-public platform driven by household consumption expenditure has reached 4.4 billion yuan, into a new consumer support. Future this area will also have a wide range of extension and drive benefit reflected.
20%-25% micro drive data revenue growth of operators, power-flow management
The widespread use of micro-and drive traffic to the users for data consumption, and gradually become the engine of growth in mobile data consumption. According to the investigation report estimates, app-driven data traffic in recent year expenditures amounted to 86.7 billion yuan, pulling three carriers data traffic growth of 20%-25%. Asked for the app using smartphones using most of the time, in addition to other than their social skills, access to news and entertainment information, forward, jumps are mostly produced in the app platform.
Micro letter promoting interpersonal communication, efficient management and development of human contacts
The fundamental connection between man and man is the embodiment of app on the social impact of change, especially between people in it to make a connection to always online and always online. According to the investigation, 86.1% said, increases the frequency of interaction with friends through micro-letter; 57.3% said, met a new friend or contact through the app not contact buddy for many years.
Micro letter greatly reduce information costs
Micro-credit has become an important channel for information. Micro platforms to the public accounts of companies or institutions had reached 70% which has 53% of user based on information input app platform. Also became an important micro-incubation platform currently consists of micro-entrepreneurship activity has been driven by more than 600,000.
Micro-employment of 10.07 million, small stage for micro-entrepreneurs
Micro-pulling effect on social employment significantly. At present, the number of jobs generated by any app at 10.07 million; among them, the employment numbers up to 1.92 million people directly, and indirect employment personnel count reached 8.15 million people.
Micro letter Chief livelihood provided an important platform for innovative services
Micro-wide social influence, making its increasingly important role in the innovation of government management. On October 15, 2013, the State Council issued on further strengthening the disclosure of Government information in response to community concerns, enhance the credibility of the Government’s opinion, the words “Chief micro-blogging, micro-letters” and “Government spokesperson system” and “Government site” open tied for third ways, Chief weixin was amended to include the opening and use of performance evaluation index system of Chinese Government Web site. The administrative micro-letter has been widely applied to government services, transport, policing, justice, disaster relief, education and other fields, Chief slightly believed in improving the efficiency of public administration, offers convenience services, enhance government transparency effect is remarkable.
Micro is committed to connecting everything to the letter, breaking the restrictions of time and space, and make information communicate without obstacles. Also, the app is an ecosystem, and each individual users on the app platform, companies and organizations are an important part of the environment, prosperity and coexistence, mutual benefit and a win-win situation. The app will eventually become man and man, man and material, connector of people and organizations, people and society, carrying information hub and China’s social and economic transformation of an important mission.