Recipes APP Brawl: next year there will be death to make money do electrical contractor
A few days ago, bean fruit release “tools, community, e-commerce” development strategies, from recipes to expand to larger areas. And last month, beans and fruit have just announced c round of $ 25 million in financing. Coincidentally, fellow recipe, Cook, fine beans have also started or ready to try on electrical contractor.
Quietly four years later, the recipe APP spontaneously want to dream big. Coming in 2015, they all have a big plan.
Not just recipes
Recipes recipes APP wants to do, at least in the top three of the players were thinking.
Recipes APP industry, Wang Xusheng had like half a hermit, founder of Cook: Sun data does not disclose financing schedule, does not participate in the “arms war”, has been maintained at their own pace.
But now, Cook is stepping up expansion teams from 10 people up to now six months ago 25 people, then continued to recruit more members, based on the technical team to inject more business background and external dissemination of, while the kitchen APP Home market entry has occurred, in the market, users can buy the ingredients and kitchen utensils.
Pioneered e-commerce business in the first half of this year’s bean fruit gourmet in the commercial performance of the more prominent on Wang Yuxiang, the founder of the painted “recipes, community, e-commerce Tripod” development mode, beans and fruit on the kitchen type vertical electrical contractor has made greater strides. Different from the kitchen showcase a tiny Bazaar, beans and fruit at the bottom of the navigation bar set up a separate “food sink” plates, merchandise sold raw fresh and fresh-cut vegetables, baked goods, dry goods, tea and soup with sausages, to the main ingredients, combined with kitchen supplies.
As one of the top three players of the recipe APP, though the APP not yet on line e-commerce sector, but a good bean recipes also has e-commerce as a key development in 2015.
To earn money to do business
Time seems to have come, become a common choice.
Silent for four years, has accumulated tens of users after settling hundreds of thousands of recipes, we all want to change now. Three recipes APP founder seemed, liquidations are ripe, naturally occurring things. E-commerce is the most compatible way.
Results also confirmed the path of rationality. Wang Xusheng disclosed that kitchen Bazaar return rates are very low, overall only 2%, secondary purchase rate is very high. In 2013, “a little bit” farm selling organic vegetables after failed attempts, this time put Wang has more confidence in the market. Wang Yuxiang Tencent technology says beans fruit merchant business development is very good, because sales volume is large enough, beans and fruit have bargaining power, to provide users with high quality and price of goods.
At present, the recipe APP e-commerce business primarily in two games, first is their only platform, access business; the second is proprietary, APP and high-quality supply, directly to consumers. Cook was the first method, combining beans fruit in two ways, each half.
Road to liquidate increasingly clear, recipes APP will look to the future.
Next year there will be life and death?
“Years of life and death. “Good bean recipes channel director Fang Chang as describing the importance of 2015, in his view, good bean needs to gain at least 50% per cent of the market share in the next year to stay alive,” or you will miss this opportunity. “
Wang Yuxiang beans fruit set 2015 targets: 60% per cent of the market share, “it means beans fruit will become oligarchs in the recipe APP industry. ”
Although not set specific targets, but Cook founder Wang as much in 2015, he thinks it is “transform an important year for the track”.
Confrontation has not yet occurred, but the fierce battle was imminent. How to win, we have ideas.
Fang Chang is determined that greater opportunities for good bean is the Internet of things, he thinks 2015 is the first year of the initial development of networking, smart kitchen appliances and equipment will rise gradually during the year, good bean recipes also will gain greater development opportunities.
In contrast, beans and fruit gourmet fresh e-commerce considered to compete for match point, Wang Yuxiang, recipe APP based on this tool on “food” recipe APP is delivering services to consumers, and even gourmet type of APP in the future, while fresh e-commerce link to people’s lives, this piece will directly determine the winner.
Cook as much raw power. Wang Xusheng think about life “food” section there are many areas where you can expand, the kitchen relocated to the track of their choice. In this course, cooking to e-commerce as a major breakthrough, which, fresh from some relatively simple category to enter gradually through the recipe APP with a real kitchen living.
Run-off plans
In order to win the final victory, and each has developed “2015 operational programme”.
Good beans programme is, on the one hand continue to deep recipes, on the other hand digging offline sources. Fang Changzheng believes that now more and more health conscious and therefore, 2015 will continue to introduce good bean recipes recipes recipes for pregnant women, infants and young children, in the field of healthy eating continues to intensive cultivation.
Online parts well in 2015 will be Club bean bean recipes from more than 30 cities nationwide coverage to the more than 300 cities, establishing good bean recipes social circle of important organizations.
Beans fruit prepared in advance on the capital. In order to reserve enough ammunition, Wang Yuxiang contacts investor and ultimately received $ 25 million c round of funding, the money will mainly be used to optimize services while enhancing external communication.
From providing services to users based on beans and fresh fruit food has launched in circles meeting, circle for the users of social services, excellent food, which provides users with quality goods. Wang Yuxiang thought, skills cultivation is based on this bean fruit stick to core competencies, including selection and APP experience.
Wang Xusheng Tencent technology revealed that the kitchen get dollar funds in 2013 and the end of a round of financing, until now the money haven’t been moved. But for now, he plans to start buying again.
“The kitchen in 2015, there is a big business plan. “Wang Xusheng says, although there is not much evident in page, but the team is prepared on the design at the bottom of the page. “Next year we’re going to split a few road,” Wang Xusheng, said that “around food in all its forms is likely to become the next kitchen partner, offline inefficiencies are our biggest rivals. ”
No one can judge which programmes will win the final victory, but with the new year looming, the three kingdoms or recipes APP will be more intense.