Leap one step away from broad stop flow of advertising makes it easier for mobile marketing
With mobile Internet gradually entered we of life, advertising form also with of occurred has change, overwhelming of show advertising brand and Internet search advertising, are and user has a step of away of distance, in today bow family prevailed of social, only from PC end across screen to they of mobile end, to 100% entered they of life, but advertising main in advertising form and put platform of select Shang still start.
Recently, to “broken and State–Internet economic from quantitative to qualitative changes” for theme of 12th session China Internet economic annual in Beijing held, Tencent wide points trade industry products Director Lu Yemei by invited participants, and for has mobile era to marketing to effect of speech, from wide points pass of across screen capacity and flow advertising future trend two a aspects, for advertising main share problem-solving.
Tencent’s widely trade industry product Director Lu Ye Mei
Advertising platform: full Terminal cover + tens of billions of dollars flow
Beijing automotive advertising, clue collection cost on average less than 50 Yuan, across all promotional channels, created the lowest cost and the best promotional myth wanke advertising invested 30,000 yuan, produces 4 million yuan in turnover within a week, advertising ROI up to 133.
“These enviable skill was in canton point platform made the phone, especially Beijing automotive. “Tencent’s wide product Director Lu Yemei said at the meeting that the opening of the trading industry. She said, wide pass of Tencent mass data processing technology and experience, help advertisers to better integrate into the age of big data, partly by consumer behavior and the ability of potential clients, ads to more effectively to the needs of users, on the user’s identification and traceability, make advertising long term preservation. In addition, wide pass wide cross-screen mobile terminals and PC combined with, multi-screen collaborates to achieve the best snares for all potential users.
Smart to put potential users on the basis of wide stop collection news client, QQ, QQ, Tencent micro Super flow inlet letter, such as Tencent QQ music, Super tens of billions of dollars of daily social networking traffic influx of wide stop platform, provide ultra wide platform for advertisers, making the ad exposure, pays to put in effect. “Educational APP test bank for the apes, during the advertising period, above a daily average of 10,000 new users, user registration rate 90%, activation cost is lower than the industry average. “Lu Yemei examples testify widely through a platform the advertising effect.
“In fact, wide through accumulated advantages in brand marketing is very abundant. “Lu Yemei said. According to reports, including Beijing automotive, China vanke, Procter and Gamble, Unilever, and many other brand advertisers in the wide stop running and to achieve “efficient one” marketing objectives.
Advertising forms: seamless + social attributes
At the meeting, wide pass from 1th shop effect marketing case was “2014 mobile marketing top ten cases” award. It is understood that the other promotion channels, 1th shop put wide stop information flow based on the Tencent QQ launched mobile ads, customer accuracy is 1.3 times the normal level in the market, 30% lower costs than other media, several key indicators are ahead of the industry standard.
At present, the flow of mobile advertising has become a mainstream form of advertising, it is premised on without interrupting the user experience, user view Buddy information inserted information, social media has a natural match. Tencent wide flow of information through advertising, rooted in 629 million Q-space active users, relying on broad, accurate data and intelligent running vast platforms and other advantages to help ads reach more optimal results.
“The flow of advertising created a milestone in Tencent’s mobile advertising, mobile marketing trend is the flow of advertising in the future”, Lu Yemei summary. According to statistics Celtra, 2013 United States primary ads an average CTR of mobile 1.37%, mobile Banner ads CTR is almost 4 times, compared to Banner ads CTR on the PC side is increased by almost 13 times times, plus original advertisement in the flow of information and content presented without particular screen show the location, advertising quite rich.
In addition, the wide stop owns QQ, micro-social networking accounts such as cross-screen capacity of the system, in force in mobile at the same time, but also the PC side information sheets, advertising channels is more comprehensive and covers more accurately. In actual combat accumulation like Beijing automotive, vanke, Procter and Gamble, Unilever and many other brand name advertisers marketing experience, wide GSM platform brand marketing of commercial value and effect to achieve a win-win situation.