How to game-changers? Tencent’s think tank meeting opens efficient ways of marketing
When people get information from PC to mobile, as companies from a product to a mind when marketing approach from a single channel into the integration of resources, a great number of SMEs confronted with the severe times of change axed loss, face promoted in marketing effect, flow into reality, SMEs how to survive in the era of mobile Internet and bigger and stronger?
Tencent’s think tank meeting for small and medium enterprises has opened up a new way of marketing, recently Tencent Tencent, Zhi hui in Beijing issued a new think tank meeting series-effects of SME-oriented marketing services products Chi Hui pushes enterprise marketing solutions, customer-oriented think tank link.
Four problems into a marketing stumbling block
Internet marketing for most businesses is already well known, judging from the overall trend, Web marketing has made great strides in the development of the market, is entering a period of rapid growth. Especially for SMEs, Internet marketing has become an important part of their marketing strategy, how to break through the Internet marketing blue sea become the hot industry challenges for SMEs.
However, despite mighty of Internet trend has into stormed of potential, but debris of of network environment Xia, user attention was constantly cutting, in this situation Xia, SMEs in marketing of road on more difficult choices has: cost budget less, needed efficient ROI conversion; promotion way less, hard wide class threshold high; advertising effect poor, click, and access, and registered, and conversion effect passable; promotion independent sex poor, missing real applies SMEs of advertising platform.
Marketing pain points for small and medium size enterprises, Tencent Zhi Hui Zhi Hui pushing version 2.0 launched integrates Tencent network media information, entertainment and social networking the three systems of quality resources, provide SMEs with quality results-oriented marketing services. Wisdom Exchange push have massive user precision, quality resources, diversity outreach, effect, put on the value system of flexible, large users, such as five, constructs the effect of leading advertising platform.
Zhi Hui pushed 2.0 power rebate network to break out sales of the Red Sea
At present, China has more than 11 million SMEs, competitive pressures are great. In the midst of a huge industry in the Red Sea, the target audience is the basis of small and medium enterprises can survive, and want to get the mass audience must rely on powerful promotion tool for millions of users to touch up, which brand improve.
Founded in 2006, net of rebates, less promotion subject to the Twitter audience, read broadcast propagation of low obstacle, making brand communication will be enhanced. To reduced registered user gets cost, upgrade customer using returned to Lee network times, returned to Lee network and wisdom meeting pushed depth cooperation didn’t in CPM platform for put, short 15 days, micro Bo exposure volume compared Qian two week growth 200%, interactive rate Supreme upgrade twice times, audience increased to 190,000, average daily growth 300 a, and in customer level, registered number turned has twice times, registered cost reduced has 47%, single advertising plans brings registered data about reached 30,735 a.
Rebate network, say officials from Chi Hui pushing has become the important position of our launch promotion, also late hope wisdom exchange products increasingly perfect, Eli ads more accurately.
From online to offline, crack the long tail for SMEs O2O dilemma
O2O amid tide of ferocious, the plight of SMEs is often “only a certain amount of money, where the most value? “, That is, on a limited budget, how to get predictable ROI (input-output). At this point, Tencent intellectual meeting more online and offline connection provides a new path for SMEs provides a path to O2O reverse hit.
In May this year, Hong Kong‘s five-star Auman elegant upholstered furniture life Museum officially launched, to enhance brand impact and gain traction, combined with micro-blog to join campaign, increase the amount of offline consulting, intellectual meeting pushes issue put on the platform.
Eventually implemented online exposure significantly increased compared to the previous week 50%, interactive promotion twice times the rate increased from 0.2% to 0.55%, audience numbers increased by 15,000. Average 260 times a day and during the consultation, and intention to join crowds growing from 20 to 100 people, Shop Browse add 10%, ROI as high as 1:8. eventually reach a single advisory costs 80 Yuan, 50% lower cost exposure.
Not only so, small education institutions also also in wisdom meeting pushed platform harvest wonders, this year August, Sichuan tvu era Business College for improve school admissions indicators in wisdom meeting pushed CPE put has 25 days, put during, Sichuan area school brand exposure 1.06 million times, excellent Advisory up to 80%, average Advisory cost 60 Yuan around, single times interactive cost 0.88 Yuan, website arrived rate 83%. wisdom meeting pushed effect advertising platform for school of brand visibility brings has fast upgrade, and directly led admissions indicators of improve.
At present, already include Internet service, entertainment, daily chemical, education and many other advertisers to participate in cooperation with Tencent wisdom of their depth. Press release, Tencent wisdom merged to the share of SMEs in many high quality and efficient marketing case, providing advertisers with experience and references. Zhi Hui Tong for regional customers, through a multi-dimensional, in-depth research and digging, can provide more quality brand communication for the enterprise marketing solutions provide perfect service system to support new products. Through the rigours of operation support system for partners and customers a refined marketing service, zhihuitong will be the small and medium enterprises and regional corporate brand communication “weapon”.