Media and 360 video joint venture construction company

Photo 360 Zhou hongyi, founder t with Enlight Media founder Wang changtian (file photo)

On December 23, the media cooperation with 360 formalize! Light media today published a notice announces joint venture with 360 partnership companies, among them, the light media in 48 million dollars as investors, subscribe for registered capital of the joint venture company 40%.
Media said the joint venture company, mainly engaged in a movie-oriented Internet video services. Company has a large resource of high quality entertainment content reserve, conducive to the joint-venture company to build a huge entertainment content repository.
360 possessed a large number of users to resources and Internet traffic and network video technology, the two companies set up a joint venture company focused on Internet video services, can give full play to their respective advantages, in terms of Internet video and create a new business model.
Media noted that the joint venture company was established and development will improve the layout of the company in the field of Internet and mobile Internet. Joint ventures Internet video service, will also expand the company’s movie business model, increase profitability, enabling to obtain more benefits.
Rumors for a long time: profit model or pay-on-demand
360 media joint venture, following a $ 400 million stake in its cool, 360 and action in the capital market. According to the information previously disclosed, new video sites all around the film, profit model is mainly pay-on-demand, completely ad-free.
In addition to pay-on-demand, a 360 with the media but also on the Internet film distribution, showing star resources, online ticket sales, integration, and member value in-depth exploration. This is also another 360 in video action.
Video 360 layout for a long time, officially unveiled its 360 video APP,360 as early as September 2003 Senior Vice President Yu Guangdong said that 360 video platform will be powered by the film industry, more depth, working closely with the entertainment industry.
In the major video sites are also trying to layout of the mobile Internet, competing for mobile phones entrance amid 360 wanted the introduction of 360 video APP can come apart from the 360 Mobile Assistant, but another of the major video sites valuable and helpful to the imported products.
Analysts believe that the 360 Mobile guardian, Mobile Assistant belongs to application-level product, are tools, not content to users needs. With the Giants will be looking content 360 hopes to use media resources enhance content, enhanced user stickiness.
In fact, more than 360 enhanced video content, Remy recently hired former editor-in-Chief SINA is responsible for content and investment and announced US $ 1 billion, more strategic stakes in Alibaba culture in China, together with the company a stake in huayi brothers.
360 wanted to enter the field of film and television, have to find another partner, media business including television production and distribution take 1.266 billion at the box office of the Tai sui Su 726 million to youth from the hands of light, this should be important reasons for mutual cooperation.
More important is that the continued weakness into 2014 360, stock prices had been cut, the original search concept has been unable to attract investors and 360 required new concepts to support, in addition to mobile phones, the most appropriate is to do video, flow and realisation partners.
Light media why the hand 360
Media cooperation with the 360 early foreshadowing. In October, the light revealed Wang changtian, Chairman of media, corporate planning, and one has a flow of site launched a new video site, the new site will be built around films, including derivatives such as movie ticketing service.
Wang changtian said that new website revenue model is to pay on demand, no advertising video websites, why is the pattern of relatively mature situations involved in charging video fields, Wang changtian said, mainly due to piracy subsided and Internet payment means mature, the time has come.
Wang changtian said that its partner users in quantities sufficient to support large video content, more tools will be used in the future for content providers for the distribution of benefits, and the site plan has been in place, the company will use its own resources to give maximum support.
So, why the media should cooperate with the 360, it started light media in transition to the Internet to start urgently.
For media, a film from investment, preparation, production, manufacture, distribution, and finally landed in theaters, investors assume the greater risk, while movies can be box-office, apart from the quality of the movie itself, a cinema schedule often determine ticket sales.
It makes no matter to the media, or any other television companies, if they can use the Internet to expand channels of film distribution, will no longer be limited by the cinema schedule, will undoubtedly have a significant impact on the movie industry.
In addition, the movie industry in transition the Internet trend. At present, the huayi, huace film and television companies such as media and cultural China has influence with BAT, in the film industry in transition the Internet one step ahead on the road. Media already belongs to those who came after.
This makes Miss BAT light media also need 360 PC and mobile enormous flow support, also through the 360 better contacts up to three or four urban users and developed cities attract users too busy to go to the cinema to watch on line.
In fact, media has shown keen interest in transition to the Internet, this year its continuing acquisition of marine science and technology, culture, warm front in blue Fox networks, wit, and a partial stake in Wang changtian hopes the Internet accounts for a higher share of income.
Current media hopes to create “video + animation + game” industrial chain, strengthening content-side advantage, strengthening the company’s layout in anime and games, the IP resource expansion, movie, TV show business create synergy with the company.