Cool disclosed the latest strategy: build brands and overseas operations
December 22 news, cool sent Group Executive Deputy President Li Wang in accept media interview Shi external disclosure cool sent of latest strategy layout, that electric commercial business and 360 for strategy cooperation just a began, cool sent actual next a disc big chess, while punches three a different of market, cool sent next will do more big value chain of combines, except around terminal business, cool sent intends on Shang downstream of value chain, application software, and smart peripherals, and upstream core strategy supplier for depth integration, internal from three big brand, and external from hardware, and software Full strategy, value chain, will cool as a carrier group.
Hyundai group strategy is clear
From 2003 until now, after 12 years, has set up a relatively complete set of internal operational and ecological systems. Starting this year, cool real next big chess and a big picture, recent strategies to continually see cool action. In November of this year, Hyundai launched domestic open market-oriented new brand ivvi,12 months and announced a strategic cooperation e-commerce service with 360, cool in China has formed a troika of pattern, cool the entire layout has begun to clear.
It is revealed that Hyundai Group Executive Vice President Li Wang started back in charge of the company’s business group Hyundai brand and overseas operations, IT service management will be retained in the background. Li Wang said that cool old main business continues to maintain steady growth, increasing open market new brands, to force the electrical contractor of this one, while overseas, cool in 2015 and full speed.
Li Wang pointed out that, cool sent group future has three a independent of brand, now view electric commercial also is big God brand, plus public market ivvi of brand, domestic has formed three a child brand of development, each a a brand will focused subdivision market and specific crowd, company of development also is will platform of, achieved best of integrated and efficiency, keep good of development, and quality, and supply, and service support.
This strategic framework is cool management team came after months of deliberation in the making, and cool itself has reacted most quickly. Allegedly, cool that this architecture can really support cool in the long run, sustainable development, and its business model will become more healthy. In the Chinese market, there are three operators, electrical contractor, the open market segment, and cool the current three separate sub-brands cool, great God, ivvi is aimed at three markets in order to save it.
He also disclosed that for overseas markets, cool in 2015 and full speed. This gives the overall cool layout has now been clarified, namely four carriages. Moreover, in the Chinese market, the three market segments, namely, carriers, e-commerce, open market, coupled with overseas markets, and cool at the same time to attack.
He said that such a structure, is produced by the management team after several months of deliberation in the making, and rapid response to market, this architecture can really support the cool long-term and sustainable development.
Three brands will penetrate in three markets
Li Wang said cool three brands can now penetrate, like Hyundai brand to be open markets, our ivvi brand may also return to the operator, electrical contractor brand also does not limit the operator or is the e-commerce market, these are the three brands operate. Front end are three independent development, shared the back of the platform. So that we can be effective against the single market, a single customer base, especially in times of dramatic changes in some markets impact on the enterprise, both products can also support the development of larger scale, the group, and each department or child is learning from each other, the relationship between internal competition between brands, more conducive to the healthy development of enterprises.
In recent years, the increasing levels of market acceptance of new brands, both in China and in the foreign markets, new brand of far more quickly than traditional market, this market has brought cool inspiration. Li Wang revealed that Hyundai within a larger cultural shift, in the culture of coexistence and values to achieve open sharing, open refers to the inside to the outside.
Li Wang said the cool open forms of cooperation in the value chain, including God of strategic cooperation with the 360. Sharing is cool with partners to achieve future development of share, interest share, sharing with internal staff to achieve growth as a whole. These are very big changes, to activate the cool organization and inspire through its internal and external activity. Ivvi tissue, cool that the inner core of employee shareholding, operates at the core channel partners to share, this is an organizational innovation. According to reports, cool on the business sector will take the form of internal virtual shares, core cadre and staff are encouraged to participate, with the master model to improve the management quality. And in future e-commerce on a plate, we will take very active measures to attract industry-leading elite talent, inspire potential innovations play an important role for the organization.
Overseas markets within five years is an important point
New brand ivvi business developed smoothly in just two months, landing has partners in all provinces of the country, which is beyond the imagination of the cool, set up joint venture companies have landed. Cool brands over the years through a series of changes in the volatility of the market had become dark horse, is necessary to maintain cooperation with the operator’s strategic position, the Strategy pattern, but cool to jump out, to make more changes.
Li Wang points out that so-called changes in at least three aspects. First of all, cool product landscape reimplemented on the back end, returned to the back-end, we recently launched the Platinum Series, product functionality, performance, configuration, including system security, were walking in the forefront of the industry, we believe that compared with iphone6 plus makes no difference, this product again laid the King of cool products in the Chinese market place. As well as product line positioning, only high-end brands to redefine the status of China, in conjunction with operators ‘ plans, but reduces the low-end machines, to achieve transfer of cool products, but also to introduce many fine, some landmark, everybody’s eyes light up products.
Second, in marketing aspects, cool sent brand future to strengthened and consumers of interactive and communication, also to using today Internet of techniques, strengthened interactive, and experience, and reputation marketing, also will strengthened extreme products of build, stressed and consumers of interactive, stressed whole products of experience, while to keep fast development; last, to service good general value chain customer, strengthened and all province operators of cooperation, keep cooperation, while strengthened and General retailers of cooperation, formed a support long-term cooperation of value chain.
On development in the overseas market, cool the next year will maintain 100% pace of development. In Asia Pacific, cool will overall increase brand strength to the sea, 4G pilot, the brand out to sea. Li Wang, cool e-commerce products in the future, could be accelerated through the overseas business development in overseas will also take two modes, offline branding and e-commerce development, scale breakthrough in seeking overseas, I believe the future overseas has become our major growth in five years.
“We believe that in about five years, and overseas output, profit contribution should be 55 per cent share of the domestic market to sustain our development”, says Li Wang.