Tencent Vice President Qiu Yuepeng: cloud services for networked audiovisual industry to break heavy asset woes
December 15-16th, the second network audio-visual Conference held in Chengdu, China. General Assembly focusing on “innovation, integration, green” three key words from the Department in charge of radio and television, major Internet companies, radio and television broadcasters, radio, new media and more than more than 500 agencies, more than 2000 people attended the Conference. Among them, many heavyweight Internet firm CEO and Chief delegate raised media attention. Vice President of Tencent, Tencent official Qiu Yuepeng attended the network links the audiovisual industry Summit, Internet-TV licence, operators, TV and OTT with equipment manufacturers and related industries experts and scholars on how to use Internet, cloud computing, data-driven technology transition started, service innovation and other topics are discussed.
Integrated video solution to break heavy asset woes
Qiu Yuepeng believes that, for the moment, of the audiovisual industry in terms of bandwidth, machines still require large inputs to the computing resources, belong to the property industry. If you can use Internet technologies, in terms of storage, data and other services to build more resilient system, enhance the value of the underlying asset, you can make a video service provider partners freed from the underlying inputs so as to enhance the productivity of the audiovisual industry. He noted that to build a framework that can cope with hundreds of g traffic, not only the long cycle, and operation is very difficult, especially for small and medium companies, it is very difficult, and it is not cost-effective. He also said that several ACE grew up in Tencent, has also been met with a lot of technical problems, during the process of problem solving, Tencent has accumulated a rich experience in mass services.
“We launched video solution, is to open to the experience and technical competence through the cloud AV industry, help your partner to break the dilemma of infrastructure assets, and devote more resources to innovation, customer service, promote the industry’s development”, Qiu Yuepeng said.
Open data platform for building a healthy ecosystem
When it comes to industrial innovation and customer service, cannot leave behind a strong data support. Application of large data collection, processing and analysis, is not only a large video service providers need to think about the problem, but also audio and video service provider restricts more small and medium Flex. Network of the State press and publication Administration Deputy Director Dong pointed out at the network audio conference earlier this year, technology transition, especially for large data, mobile Internet technology, online TV is the future industry development opportunities. Many SMEs do not have the capacity to build large data platform, and missed opportunities has been phased out.
Qiu Yuepeng said that Tencent has a mass of users, have built thousands of distributed computers to analyze user behavior data, and based on the results of data analysis, have in several fields to create a new way of playing, and give users a better experience. He said that for many industry professionals, big data threshold is very high. In order to enable more practitioners to easily have a large data capacity, Tencent will open data platform. Future, audio-visual industry of cooperation partners can directly put himself of data put in Tencent of big data platform Shang, with Tencent of analysis capacity, on user for in-depth of learning, clear to building user portrait, understanding user preferences, achieved precision to to user recommended he like of content, even according to user preferences to for content production, thus upgrade user experience, and mining more diversity of profit mode. Qiu Yuepeng view, big data applications have contributed to the video industry, the overall ecological development.
Providing infrastructural support to promote win-win
It is reported that Tencent this online TV in China designated by the General Assembly of the cloud as a cloud service platforms, network audio-visual technology and Programme Exchange show, launched its latest integrated video solutions, has aroused widespread concern in the industry, upstream and downstream.
Due to the audio-visual industry high requirements for computing and storage capacity, as well as include video, encryption, statistics, distribution and other special needs, so they often need and three suppliers in order to obtain the products and services referred to above. For the video industry customers, consolidating multiple vendors, you need to spend a lot of manpower and material resources do not say, and ultimately efficiency is still low. It can be said that gets an integration service capabilities, low cost services, integrated services and audiovisual industry in General has become expected.
Tencent cloud video solutions can provide includes basic Web sites and data, content production and distribution, users and content operation package services. Among them, the audio-visual sector user with Tencent cloud 6 large regional centres throughout the country achieve national blind spot coverage, with Tencent, more than 400 of the most cloud-streaming media acceleration node, ensuring end user smoother viewing experience. In addition, Tencent cloud also provides export broadband 5Tb, and according to the demand expansion, currently equipped with more than 12000 compute cluster network, and guarantees efficient transcoding. These comprehensive industry-leading resources and capacity advantages will be provided for the audiovisual industry “stable, fast and economical” service provides solid protection.
According to reports, this solution subject content including on-demand, audio and video communications, broadcast and other cloud services. Operations, such as QQ, Tencent video collection accumulated over the years in the field of audio and video technology and strength, network audiovisual industry users in using the cloud service, can be implemented in your own application with Tencent’s video similarly smooth video-on-demand capability, or QQ with equally powerful audio and video calling capabilities.