Internet economy-life services

December 18-19th 2014 (12th) Conference held in Beijing China’s Internet economy. In the “Internet economy service-life” phase, GOME O2O online business owner Ji Xin, beans and fruit CEO food CEO Wang Yuxiang, pull hook the Madelung energy component, friend car rental CMO Ma Chen translated, clicks, carpooling CEO Song Zhongjie, yikang founder kangruiqing, eruption point, life services to the Internet opportunity service opportunity for logic and the explosion of the Internet and other issues are discussed.

Following is a video:

Green tone: Hello, I am a green sound, first of all to thank Mr rounds of guests, when dragged to the time we were very hungry, particularly when you intend to retire, but I can tell you in the end is the most exciting. Next to several appearances are heavyweight, as we discuss the life service of Internet products. I would like to introduce myself I am host of a national radio my name green tone, at the same time I am also a therapist, now I am Internet entrepreneur. I lean aiqi Arts launched China’s first psychological talk-show green tone, my app to the public account green tones a year now has 350,000 fans. Today I’m also big question to ask. I believe my problem is the same with everyone, and we want to start a business but how to raise capital, or grass roots now, thinking what is the logic of the Internet? How exactly do we build our products to market demand.
So we first Grand applause here at the invitation of 6 guests. United States online O2O Ji Xin, head of the Department, bean fruit gourmet CEO Wang Yuxiang, GOU network CEO Madron, friends rent a car translate CMO Ma Chen, Tock carpooling CEO Song Zhongjie, yikang founder kangruiqing.
I think for life service class of Internet product, now it is possible there is a doubt, I think maybe you during the start-up phase, the question is to ask every day, and now has come to life service Internet product phases of an outbreak? Or a critical point now is the best time?
Translate Ma Chen: this business has been a flash point, but our mobile Internet late. O2O, domestic services, 10, 20, and hundreds of years ago, needs to have this link, is a mobile Internet based on LBS, based on technology or mobile Internet you, our existing talent, not in this industry of late, is the mobile Internet to late.
Green tone: Smartphones are too late, but who needs to connect with people always have.
Translate Ma Chen: we are a community shared car platform, share share of vehicles in the community has always existed. Wrong with the car that day, it made such a demand, but our tenants and owners with a phone contact. So said friend rented late, must not share car platforms to the community later.
Green tone: we did not create the demand, demand already has, it needs our entrepreneurs to find out.
Kangruiqing: I’m Egon kangruiqing, our primary medical services, for several years. I think this pattern now lives O2O services or e-commerce, I think this is the law of historical development, the inevitable results. I think this situation is at a preliminary stage, I think, as our life-support services and the development of mobile Internet and O2O commerce form, there will certainly be a lot better, or deeper service. Now both O2O commerce or all of these retail mobile Web forms, I think this is a pattern that has just begun. From Web1.0 to 2.0, the SNS to the mobile Internet as a last step, whether e-commerce, I think the next service will be the biggest one in the Internet business forms. I firmly believe that in the area of services, will appear in a certain industry, appears larger than Alibaba such a business.
Green sound: kangzong or my former colleagues, we are ushering in, within the system that’s OK, as long as the bold, look we can still win.
Song Zhongjie: I am also within the system, everyone, I’m ticking carpool Song Zhongjie, we help everyone to do better. Service industry is not justified, to breaking point? I think the answer is Yes. Because the service this market, first is enormous. Actually meet this requirement met, less than in the past, and not good. Now also stressed that the vigorously developing tertiary industry is service industry. Now, demand is increasing faster than ever before, and more. 2nd, many services, and features in the past, these characteristics make good such services have not been met. Such as working in the service industry are generally small companies. Then scattered and needs diverse user groups. It is very difficult to have a method or technology can solve these problems. These two years the popularity of smartphones, mobile Web development, provides a technical means to mobile Internet technology is based on, you can do a lot of business models, can greatly improve, this is the service level of our services, to ensure consistency of service, while also improving efficiency.
Accelerate the service industry in 20, 30, even 100 years to improve industry concentration, may 10, or even 4 or 5 years will improve concentration. From this, I think the opportunity is enormous.
Green tone: our chance to seize the next twenty or thirty years in four or five years ‘ time, if we live services products do well, you can let people live a life after twenty or thirty years in advance.
Song Zhongjie, from investing in these two years, the overall level of investment in the service sector is not the first, is also the second.
Ji Xin: I am a GOME, O2O from our practice, and talk about life services including O2O, I talk about three points. O2O life services and life must be from a regional perspective. First of all, different cities, characteristics and needs are not the same. Second life service is a broad concept, including many services and service content, from life services segment for each industry, each industry has its own degree of Internet users are accustomed to look at whether the industry can cause outbreaks including amplification. Third we talked about the Internet and the mobile Internet, actually many areas by O2O proves that Internet and mobile Internet in the real economy, including offline services area there are many disadvantages and shortcomings.
Like telling us the Internet’s conception, in practice, O2O will scale and offline with offline entities undertaking these services. Internet and mobile Internet is actually has its strengths, but it has a lot of places are short Board, this block in the life of society, including O2O, whether starting a business, or industry outbreaks should be integrated from multiple dimensions.
Green tone: no matter how bright your online product, your offline services have to keep up, our company does particularly well.
The Madelung energy component: I was pulling the Madelung energy component of the net we go and see for yourself, that two years of Internet life services personnel changes, particularly large categories. The earliest time we check before buying is the very large flows of the company. Beautiful round, handles attract large numbers of people. In recent years, with car-related, associated with the sharing economy, there are such things to food and life is particularly evident. Traditional corporate talent flow of big BAT to new companies, it is something we have seen particularly strong. We show why a wave of people? I think it has reached a flash point, or have already started for a long time.
The Internet is an emerging sector in particular, but due to technological developments, members might have been watching 3D, in the ancient age of 300 years, 1000 years is an age in the Internet era, 3 years is an age, even 1 year of an era. We buy used, in fact, buying the time before and after 2010, and to this day is 4 years. Now we’re talking about a shared economy, might just pop this year, but today I am a very experienced user of a shared economic. Like go out with tick carpool, or friends rent a car, travel related spell of housing-related products, I am this type of user will be very, very much, and it has become our daily habits. This behavior leads the industry was emerging from it.
Now we have solved part of, I think it has reached a flash point now addressed only part, there are daily all things our age are likely to be resolved. Demand is always there, just a little late for our time to.
Green: the Internet startup too fast, opportunities fleeting, three years is an age.
Wang Yuxiang: beans fruit is China’s largest food communities. All links to sit the final pressure is greatest, because everything was done. In this industry, or whether the service industries to the flash point, my point of view I think it is just beginning, second front this friend and I actually like. First, life is essentially depends on the original characteristics of the service itself, suitability to do online, or online and how it combines different services, taking into account the starting point is not the same, not generalised. Second, because of their differences, will form a different life stage of the outbreak of the service itself will be different.
Green sound: still have to find their own Internet venture in one direction and cannot be generalized. Just like war, the enemy can position, we learn about what you can do, and what the market needs, we can give the audience what kind of Internet service. Last guest says the most stress, and in fact I believe he is very happy today, because Wang food fruit gourmet beans yesterday was very big Conference, it is also life service model for business success on the Internet. All thoughts introduces us to the first question, now is not really to the point of the outbreak. Now there’s another concern for all Internet entrepreneurs, or confusing things every day. Internet thought this word is bad, everyone says that Internet user-oriented thinking, we turn first to the Internet what do end users want, then we’ll get to design what we give back. But now also proposed, in part a reflection. Exactly how this logic is. We are completely grass-roots-oriented design is our range of services and products, or are we in fact can also create demand.
Members mentioned that we already have the demand, not demand only now, have always been, we create our venture is in line with the requirements, or are we really can create some demand, can make the audience feel that in fact this could be early into our lives to change our way of life. What was the logic, I do not know what you are thinking?
Wang Yuxiang: the issue is particularly good, and I was the product manager, I think the age of the Internet, product managers face a problem to users you are creating demand, or according to user needs to meet them? From my own experience, I don’t know if his conservative, or what? I have an idea, designing products according to user needs more reliably, I understand, which can also be done, but I think this one has more than the ordinary level. Worship of Internet industry jobs, in fact, he gives you to create demand, not because of what you want before he serves you. After he put a question to the very thorough, creating a demand, since you find very smooth. But the vast majority of product managers, I think the lack of ability, even I myself do not necessarily have the capability. So this is a pretty profound point of view of my own.
Second fact the both ears, and essentially no change in, whether it is a local chain of life, is our original way of life inside, very smooth convergence in it, you can never be too stiff. Wear a raincoat and umbrella, there is no need you this far more troubling, simpler is better. For example taxi carpooling.
Our on the road in the winter, wait an hour, half hour, now everyone is mobile phones, chauffeur you down, this kind of change, it may be very smooth, I think essentially the original service users more smoothly. This is the most fundamental.
Green: the service is simple, taking fully into account the user’s experience.
Song Zhongjie: creating a market demand, this is too hard it takes genius people, all of us here are average people, greater opportunities, better satisfy existing needs. For example, we do carpool, in fact we’ve done two product, May launch a spell, such as public, we make car owners car seats are shared out the road, as passengers and is very simple, very easy to understand, but much better than small public experience.
Addition like we October on-line car version is way taxi of form, with playing rental is as of, just we is cars main dropped of when carrying you, money also is as of, but using has Internet of technology, is easy about car, car to has yihou you again out, then also has mutual of reviews, established social credit mechanism, series of, will than you playing a taxi feel better, more important of, half price, one-second of price. Already have such requirements, but you use a different, better way, more convenient ways, less expensive ways to meet the demand. I think this design, this attitude may be greater chances of success.
Green: the song just always say when, I came up with a demand, maybe you haven’t found, carpool and some private cars if you can play a role in dating, this can also create a demand.
Song Zhongjie: the way we share economic model, not a professional driver, not a living out of this, is the working population, work, travel or work period when when he hit the road, through our flat, leave his seat or car to people in need.
Bus person, basically told us the owner is a-class, mostly white-collar workers, are ordinary working stiff, so the level of education, and the quality is basically a horizontal.
Green: the home was near, work places are not far.
Song Zhongjie: find common topics, make friends, or to find an old friend I hadn’t seen for several years, including the Metro. As DeLong is today at this venue, it’s far, Zhongguancun to very far from here, we had a car-sharing, about half an hour after the car, because we don’t have the way, you have to find a real way drivers, about half an hour so fast, they are only 10 minutes from the start and hit a car, I’m happy. DeLong says I am also the owner, but I wanted to see if there are any pretty girl. C2C in this there is a lot of fun and interesting things, something social attributes. In this case, apart from the cheap and convenient, and social attributes of fun stuff, so experience is very good. Still have a problem with a better way to meet existing demand, a better chance of success.
Green tone: whether it is a PC-side, or a mobile, or Internet thinking, after all, depends on people, we’ll pull people together to meet people’s needs. In fact more human Internet product, must be able to develop, the better. Give you a piece of advice, engage in a car on a blind date would surely have been a fire.
Song Zhongjie: immediately inside of our products.
Kangruiqing: said carpool, who were willing to pull like qingyin.
Green tone: today when I never get on the bus, said, I came here by subway.
Kangruiqing: medical services we do, said pain. Our topic today is against. I am inclined to support, there needs to be induced and guide. We say nothing of Apple stuff, including our app now includes many things, in fact, all these things were many invisible guide some of the demand. Of course these requirements, must be what we need. Just like our yikang provides many medical services, medical, dental, etc, this is the policy of benevolence and justice demand. But this demand should be based on the person’s needs and then create a service and product. The creativity is imaginary, of course, there are certain demands. Regardless of our company, a business, a country worth mentioning, is the same, and we lead the a requirement specification and orderly market environment, slowly.
When Egon, our nature is not a medical service, we’re killing came from the Internet. After so many years, we start from the physical examination, medical industry, and now is quite a mess, there are many unreasonable. We use a model of the Internet, with a new marketing approach, combined with the so-called O2O DIY and mobile Internet, according to the characteristics of our industry, we belong to a third party, we sandwiched between businesses and users, you had to deal with bad you live very difficult, you had to deal with, and you may be able to live. Actually, we create some new ways of marketing, including some of the services we are doing some DIY and other personalized services.
Say, for example, do all of you medical checkup now, you are a business, no matter how many people do get two or three meal for you, something is wrong in itself. What do we do? Each personal enterprise has a budget, we through we library inside has a hundred thousand of a medical package, hundreds of a enterprise, hundreds of thousands of a enterprise, has 80 Hou, after the, has is big age of, do of are has, they of situation not as, we according to you of reality has 80 a problem, match out most needs of health service products, this products in Internet very has competitiveness, regardless of is price, also is operation of degree.
We are in the process, to a certain extent, we have changed the industry’s sales model, and that’s why we created our guides come out.
Green tone: from the original unity way, now change personalized customization.
Kangruiqing: the medical needs of a small, it must be healthy, now you do mostly benefits Checkup, is that the company felt that I could, including we are the same company for a welfare and give you a physical examination, that’s all. In fact, this is just a process we are personalized for different medical services. So this is the need to boot, requires the company to create such products and services.
The Madelung energy component: directly using your products or our company. I also do product managers-turned, I give the song a demand from the human perspective. I think what a car product, there should be some emotional stuff can be found. Boys looking for girls, girls looking for girls and boys looking for boys, we can do a lot of things of this nature. I said I don’t think life service method of the Internet, or some point of view. I think the first point is the most important, and disintermediation. Because the Internet service category is local, with the surrounding environment is related to the distance or a certain radius, there is not.
But disintermediation, so you can bring a lot of benefits. First cost reduction. Such as recruitment, we had about the recruitment and application Department transferred to the boss, boss transferred to HR, and then go to recruitment site and find headhunters go back and forth, the entire service chain, time cost, cost is very high. We want to get rid of a lot of intermediate links, I used to call it disintermediation. When we think about it, our recruiting right now, is the employing Department, our platforms of candidates, only three links, or a real mediation link is only one. I call disintermediation, does not mean that no mediator, but that must have made you this online platform has been the only agency. In fact, this is the trend of Internet development.
The development of the Internet would make the monopoly industry slowly, or absolute monopoly, or one or two giant monopoly, a monopoly reduces the cost of service. Peer competition, make sure the service quality improvement, while the ultimate beneficiaries, must be user, is that its users, is the maximum value. You will find that users of these improve the quality of the earnings come from what? Link-from cost reductions. This cost onto customers, end user must have a user.
Second angle from the angle of humanity speaking, technological development, and address the needs of laziness. People there are several basic demands. The first line, the second safety. Because security is a very important factor. The other one is lazy, slowly looking for tools, freeing you. After hundreds of years, the Earth is badly contaminated, people in the sailing boats floating in the universe. All this technology to bring people in, but it’s the source of all, people are lazy heart desires. Localization services, central kitchen like Wang Yuxiang and they do, and don’t need to buy so many things, he helped me with a good dish, Bowl brushes good, I Cook directly on the line. For example we use the most, competitive takeaways, too, don’t need to go out for dinner, my quality assurance cases, meals delivered to your door, or even the tip of my tongue. Tencent voted in a e wash bag. People don’t have to do a lot of physical behavior.
Shared economic future lots of time to solve this problem, this is a great opportunity. And it also depends on the line to solve the problem, I think that this is a factor to be considered to do Internet.
In addition to efficiency. Because of the development of the Internet, me being lazy and so on, are essentially solving efficiency, the higher the efficiency of the case, I feel more comfortable. All of our online services, must be placed to maximize efficiency, and recruiting, too. We cut down so many links, employer resume just fine, this is a great opportunity. I want the three points, is the point of life service to the future of the Internet. I also think the life service, represents the true meaning of O2O because it in one side, so it has room for imagination.
Green: the Internet startup product must understand our humanity, to be fully fit human nature, fit more precise audiences across bigger, we accept you. Second don’t forget, you can profit you want, but you got to think about services for users, you are drained of their money, or let users find you, my life is great, much easier, Internet beginner’s mind is the most important.
Ma Chen: the Internet most people don’t need to sit and talk, without script, without restraint. I refuted several points. These are the boss, and I am an employee, I believe a little bit, now can stay in this room is particularly interested to listen to a little of everything, and the later killing of wood is all of these people, how to draw these conclusions? Surnamed MA with the Internet connection is very good. Transactions of the MA is a man, boss. Ma Huateng, human and emotional trading and her younger brother, Madron is a man and the hiring of services trade, the third, Ma Chen translated there may be a human being and a Feng Shui O2O trading old four, this is China in the next 20 years the Internet horse pattern, a little hope.
I may be crossing over into the next question, O2O marketing has much of a chance in the future? I would say that Feng Shui is a break. Study for instance names, there are a lot of friends, yesterday I was at a lunch table, 11 people, also have a horse always, I heard that you can be a little. I said I’m not going to count, I’ve summarized a law. I say you say a MA (transliteration) stands around 1.8-meter, love to talk about three times without success, and taking the second, next door is the person next to me, not at all a lot.
In fact, I would say that demand is not being taught, boot out, instead of being filtered out. Tencent, Ali or even, now all of you always, various start-up companies, and in the end must be white-hot product homogenization of serious, than what? Who can filter out of your users. Your product, no matter how extreme, must meet only some users. It is a good product, not to, no matter how bad the product must have a user. You filter to your users and you will win, not screened, you lose.
The second topic, members present here, in fact, is our customers, thinking to user needs by Internet users thought, satisfy users. We screen users, we screened for less than 200 users in the field, 200 user need? First you have to want to know who not only wanted to know a few guests, also known to each other. Today, on December 18, December 19, on December 30, the constructive you built face to face, you go home and chatted, is to meet the needs of users.
Green tone: in fact, we are now establishing, horses make you came to our site to quickly make connections, learn from each other.
I think this will not keep up with the Internet. I remember all the venues over the past year, all two-dimensional code built face to face groups, meeting, more so on the tall, this is the user mindset. Last user thought, download friends rent a car, enter Ma Chen translated all to put together 300 bucks per person.
Green tone: we actually see service life service is now a tangible, eat, take a taxi, medical care and so on. But is invisible is our next potential can be developed. I a woman go out wearing clothes clothing consultant? Immediately to the festive custom gifts, is there any suggestions? I do spiritual healing classes, I gave them in counseling circles grafting service, but these are intangible and invisible, is not our life service, between the visible and invisible, intangible also has some potential. Account total in the United States online, GOME online is tangible, visible from view the invisible.
Ji Xin: user requirements into three categories, basic type, hope and happiness. Basic product is free, expect products meet good experience, happy digging the potential needs of users and in the mind, including Apple mining users ‘ habits, this type of entrepreneurial companies and enterprises, how to meet the needs of users, or guides the user needs, take into account three aspects. First hand grasp the extent to which core resources. Second product to what extent you can profit. Third you to what degree is sufficient to maintain your competitive advantage, not necessarily everything to the extreme. User needs and services indefinitely, will demand a lot, including personalized, each one, how do you in here, overall sweep is unlikely, how do you develop an advantage, including profit-this is very important. Invisible market itself also has a lot of needs, but it’s key to a user’s individual needs, each person’s condition is not the same, there may not be a standardized product operation. Another that is, I’m back-end to meet this need, I may need a lot of, experts like qingyin teacher, building business models and services to you, there may be a threshold on the inside.
Green tone: particularly well, taking into account total this passage sums up our two problems. I promise you guys, have a chance.
Question: a follow-up of horses pulling hook network disintermediation, I have a question, how to use mobile Internet connections reconstruction between businesses and customers?
The Madelung energy component: this question is a bit difficult, let me venture, I feel the same way. Foothold in the relation above. We have to analyse a problem, business connection with our customers, the original contradiction is what? I would like to put this view in the third topic. I think one life and service, or a O2O, or a new business opportunities when looking for a certain look from different angles, first must be large, and second must be seeking contradictory points are. You will find on the relations between companies and customers that we had some of the contradictions, is the cost too high, customer migration due to movement of people particularly hard.
Do we want to live, humanly in enterprises and customers what platforms exist. Personally I think it’s not very good, because I believe that enterprise and customer connection itself is the connection between man and man.
Question: the reason I ask this question, would like to recommend our products, I am coming Beijing (transliteration), network technology, we have a lightweight application scene, is to solve this problem, figuring out how to use the mobile Internet to establish the connection between the enterprise and its customers, if you are interested, you can add my app.
Green: the Internet startup is not easy. Finally, 6 guests, everyone gave the audience a Word.
Wang Yuxiang: because I feel that today we raised several points are quite correct. Life service if you want to do two things must be grasped, one is human nature, and the second is the lazy man’s economy.
The Madelung energy component: I think doing new business or service class, or whatever, must resolve the conflicts then this contradiction must be on both sides.
Ji Xin: something to do, no, form your core strengths, the airlines ‘ earnings.
Song Zhongjie: want to start a business while young entrepreneurship. Download tick carpool II, 5 cents.
Kangruiqing: do not refuse to talk to you in the future health of people. My name is kangruiqing, I’m Egon, healthy things you can look for me.
Ma Chen translated by dissenting opinions, work if you are happy doing entrepreneurship, work if not happy, die business, it’s that simple.
Green: the last cheer ourselves with the applause and shouted, in fact, no matter what you do, first thing to do yourself, do your own product, do your company doing themselves with that little thing, undertaking it must be natural, finally I wish you every success.